Back to the Future (1985 video game)

Use of Ad-supported Business Models Jumps to 41% In US Households, up from 31% Six Months Ago

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Thursday, November 9, 2023

DALLAS, Nov. 9, 2023 /PRNewswire/ -- Parks Associates' latest research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that recently used an AVOD/FAST video streaming service increased from 31% in Q1 2023 to 41% in Q3 2023. The research firm's Video Service Consumer Insights Dashboard highlights the key metrics in streaming and video services, with trending data based on Parks Associates' ongoing consumer survey work of US internet households.

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Parks Associates will host its sixth annual Future of Video: OTT, Pay TV, and Digital Media on November 14-16 at the Marina del Rey Marriott in Marina del Rey, California .
The agenda features industry leaders from AiBUY, ESPN, Google, Hallmark Media, LG, Love Stories TV, Paramount, Red Nation Television Network, Sling TV, XUMO, and more.
She will share new research from Parks Associates to illustrate new bundling and partnership strategies for service providers in the OTT service space.
"Streaming providers are raising prices and cracking down on account sharing in search of profitability, but consumers are struggling to make ends meet.

Parks Associates hosts Tubi, SymphonyAI Media, Verizon, Sling TV, Paramount, Google, and more at Sixth Annual Future of Video, Nov 14-16 in Marina del Rey, CA

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Thursday, November 2, 2023

DALLAS, Nov. 2, 2023 /PRNewswire/ -- Parks Associates' entertainment research finds streaming video services are among the top value-added services for US internet households when considering service bundles and providers. Forty-six percent of US internet households rate a streaming video service as highly valuable to their household, slightly behind the 47% who value a service that monitors and improves Wi-Fi in the home.

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DALLAS, Nov. 2, 2023 /PRNewswire/ -- Parks Associates' entertainment research finds streaming video services are among the top value-added services for US internet households when considering service bundles and providers.
Forty-six percent of US internet households rate a streaming video service as highly valuable to their household, slightly behind the 47% who value a service that monitors and improves Wi-Fi in the home.
The event is sponsored by Adeia, AiBUY, Bango, FPT Software, JW Player, Penthera, and SymphonyAI Media.
"We are excited to talk about all that's happened in 2023 and what's to come in 2024 for the business of streaming," said Eric Sorensen , Director, Streaming Video Tracker , Parks Associates.

Parks Associates' Research Shows Consumers Could Save $366 Per Year on Average by Switching from Premium to Ad-Based Tiers

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Thursday, October 26, 2023

DALLAS, Oct. 26, 2023 /PRNewswire/ -- Parks Associates today announced new research showing the average streaming household, which subscribes to 5.6 streaming services, could save $366 per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer an ad-based option that is, on average, $5.44 cheaper than their basic, ad-free service.

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The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer an ad-based option that is, on average, $5.44 cheaper than their basic, ad-free service.
Parks Associates will host its annual Future of Video on November 14-16 at Marina del Rey, CA , sponsored by Adeia, Bango, FPT Software, SymphonyAI Media, and AiBUY.
"The move to ad-based services provides more options for consumers, especially as they are seeking a balance between costs and the desire for multiple content options," said Jennifer Kent , Vice President, Research, Parks Associates.
"Not everyone's favorite streaming service offers a cheaper ad-based service tier yet, and many subscribers will choose a mix of ad-based and premium options, depending on household preferences."

Parks Associates' Research Workshop at Future of Video Features Sling TV Keynote

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Thursday, October 19, 2023

DALLAS, Oct. 19, 2023 /PRNewswire/ -- Parks Associates today announced the speakers for its November 14 workshop OTT Market & New Era of Video Consumption, which features a keynote from Sling TV and speakers from Verizon, AMC Networks, Samsung TV Plus, and more. This pre-show workshop for Future of Video will feature the firm's latest research, including updates on the adoption and use of streaming services and devices and the impact of advertising. Future of Video is sponsored by Adeia, FPT Software, SymphonyAI Media, and AiBUY.

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DALLAS, Oct. 19, 2023 /PRNewswire/ -- Parks Associates today announced the speakers for its November 14 workshop OTT Market & New Era of Video Consumption , which features a keynote from Sling TV and speakers from Verizon, AMC Networks, Samsung TV Plus, and more.
This pre-show workshop for Future of Video will feature the firm's latest research, including updates on the adoption and use of streaming services and devices and the impact of advertising.
The research firm reports nearly 83% of US internet households own a connected video (CTV) device.
Sessions:
The pre-show research workshop features the latest consumer and industry data from Parks Associates' ongoing consumer survey work, as well as insights from its Streaming Video Tracker.

Media and Sports Executive Eric Sorensen Appointed as Director of Streaming Video Tracker at Parks Associates

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Tuesday, August 8, 2023

DALLAS, Aug. 8, 2023 /PRNewswire/ -- Parks Associates, a leading market research and consulting company specializing in emerging consumer technology products and services, is proud to announce the appointment of Eric Sorensen as the new director of the Streaming Video Tracker. With over 20 years of experience in the technology and media industries, and an extensive background in developing live streaming and digital media strategies, Sorensen brings a wealth of knowledge and expertise to Parks Associates.

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Parks Associates names strategic leader of refreshed Streaming Video Tracker, including online access to proprietary research data and insights
DALLAS, Aug. 8, 2023 /PRNewswire/ -- Parks Associates, a leading market research and consulting company specializing in emerging consumer technology products and services, is proud to announce the appointment of Eric Sorensen as the new director of the Streaming Video Tracker .
With over 20 years of experience in the technology and media industries, and an extensive background in developing live streaming and digital media strategies, Sorensen brings a wealth of knowledge and expertise to Parks Associates.
Sorensen will be responsible for overseeing and spearheading Parks Associates' research initiatives focused on the streaming industry, including insights into consumer preferences, content consumption, business models and service growth.
"We are thrilled to welcome Eric Sorensen to our team," said Elizabeth Parks, President and CMO of Parks Associates.

Parks Associates: 47% Churn Rate for Video Streaming Services Means Constant Shifting Strategies to Acquire Subscribers

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Thursday, June 1, 2023

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DALLAS, June 1, 2023 /PRNewswire/ -- Market research firm Parks Associates today announced the topics for its sixth annual Future of Video, hosted at the Marina del Rey Marriott in Marina del Rey, CA, November 14-16, 2023. Future of Video sponsors include Rapid Response Monitoring and FPT Software.

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Parks Associates, recognized as the leading authority in media and entertainment research, reports that now only 37% of households subscribing to OTT services in the past year went directly through a service provider.
The churn rate for OTT video services is holding steady at 47%.
"We are excited to announce our in-person event and focus on new advertising models in our upcoming June virtual session.
Parks Associates is hosting a virtual Future of Video session June 15, "Evolving Ad Strategies - Ad-Supported OTT, Connected TV, and Beyond," featuring industry leaders from Accedo, IRIS.TV, Origin Media, and Wurl.

Parks Associates Projects the Number of Households Using Ad-Supported Streaming Services Will Increase to 52 Million in 2027

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Wednesday, December 7, 2022

DALLAS, Dec. 7, 2022 /PRNewswire/ -- Parks Associates' fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, begins on Monday with the pre-show research workshop "OTT Market & New Era of Video Consumption." The workshop features in-depth sessions analyzing hybrid business models, measurement challenges, consumer trends in service stacking and viewing habits, and new strategies and innovations that can improve the user experience and reduce churn.

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The firm released its Top 10 list of SVOD services last week, which revealed Prime Video overtaking Netflix for the top spot in the US markets.
Parks Associates projects the number of households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate (CAGR) of 6.7%.
"Around one-third of households are using at least one ad-supported streaming service," said Elizabeth Parks , President and CMO, Parks Associates.
The pre-show workshop "OTT Market & New Era of Video Consumption," December 12 at 1 pm, features multiple presentations from Parks Associates:

Parks Associates: Consumers Now Watch More Than Six Hours of Video per Week on their Mobile Phones

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Wednesday, November 30, 2022

DALLAS, Nov. 30, 2022 /PRNewswire/ -- Parks Associates' fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, features industry leaders from Sony, Xperi, VIZIO, Amazon, Sinclair Broadcast Group, Disney Streaming, Crackle Plus, Samsung TV Plus, and more. Future of Video sponsors include Adeia, FPT Software, Quickplay, SymphonyAI Media, Comcast Technology Solutions, Metrological, MediaKind, and Friend MTS.

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Future of Video sponsors include Adeia, FPT Software, Quickplay, SymphonyAI Media, Comcast Technology Solutions, Metrological, MediaKind, and Friend MTS.
The firm's research finds that consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet, and computer continues to decrease.
Advertising-based online video (AVOD) accounts for the largest share at nearly two hours per week on average, but consumers also spent more than one hour each watching subscription video services (SVOD) and livestreaming content on their mobile phones.
"This changing dynamic will likewise increase the importance of AVOD offerings, already increasingly popular on mobile phones."

Parks Associates: 23% of Ad-Supported OTT Service Users Say They Often Click on Ads or Purchase Items in Those Ads

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Monday, November 14, 2022

DALLAS, Nov. 14, 2022 /PRNewswire/ -- Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage (23%) often buy things they see advertised. The research report Ad-Based OTT: Growth in FAST and AVOD Services explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer preferences in watching ad-based content.

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Contributing Analyst, Parks Associates.
"Hybrid models, especially when AVOD or FAST are included, enable quick customer acquisition and a 'try before you buy' experience with the content offering.
Advertisers can reach many people, and consumers can get a lot of free content."
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

Parks Associates: Paramount, LG Electronics, VIZIO, and Fandango to Keynote Fifth Annual Future of Video: OTT, Pay TV, and Digital Media

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Tuesday, September 13, 2022

DALLAS, Sept. 13, 2022 /PRNewswire/ -- Parks Associates today announced speakers from Fandango, LG Electronics, Paramount Streaming, and VIZIO will keynote its fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, in Marina Del Day, CA. The three-day event addresses the explosive growth of streaming services and the business opportunities in video services, including the impact on content creation and the challenges of a saturated service market driven by demand for personalization and strong consumer expectations.

Key Points:

Future of Video is sponsored by Adeia, FPT Software, Quickplay, SymphonyAI Media, Comcast Technology Solutions, Metrological, and Friend MTS.
Speakers at the event will address the shift in platforms used by consumers, which impacts content creation and distribution models.
Parks Associates research shows that now 50% of consumers report using their mobile phone to watch video versus 22% in 2012.
"We look forward to the event and welcome the industry to join us in person in Los Angeles in December."