Back to the Future (1989 video game)

Parks Associates: Prime Video Maintains Top Position in Parks Associates' Top 10 List of US Subscription Video Services; YouTube Premium Moves Up to 10th Position

Retrieved on: 
Tuesday, October 31, 2023

DALLAS, Oct. 31, 2023 /PRNewswire/ -- Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm's Streaming Video Tracker. Streaming leaders maintained their market position, including Prime Video in the top position above Netflix. Paramount+ moved ahead of ESPN+, and YouTube Premium pushed into the 10th position for the first time.

Key Points: 
  • Parks Associates will share this and other relevant research at Future of Video , November 14-16 at the Marina del Rey Marriott in California.
  • Future of Video , sponsored by Adeia, Bango, FPT Software, SymphonyAI Media, and AiBUY, features keynotes from AiBUY, ESPN, Hallmark Media, LG, Paramount, Google, Red Nation Television Network, Love Stories TV, Sling TV & DISH Network, and XUMO.
  • "Streaming services are seeking a sustainable, profitable business model in the midst of incredible change," said Jennifer Kent , VP, Research, Parks Associates.
  • We expect prices to continue to rise and more aggregation and bundling as media giants stake out their role in the future of entertainment."

Parks Associates: Play Anywhere, QVC, Telly, Google, Fade Technology Solutions, and AiBUY Present at Future of Video Sept 14 Virtual Session "Building New Revenue"

Retrieved on: 
Wednesday, September 13, 2023

DALLAS, Sept. 13, 2023 /PRNewswire/ -- Parks Associates' sixth annual Future of Video will feature the virtual session "Building New Revenue: Evolution of Video" on September 14, 11 am CT, featuring executives from Play Anywhere, QVC, Telly, Google, Fade Technology, and AiBUY. The firm's T-Commerce: Buying Through the TV reports households with an Apple TV or a smart TV with an Android or Google OS show more interest than other brands, including Samsung's Tizen, LG, and VIZIO Smartcast, in purchasing items directly through the TV (a T-Commerce feature).

Key Points: 
  • DALLAS, Sept. 13, 2023 /PRNewswire/ -- Parks Associates' sixth annual Future of Video will feature the virtual session " Building New Revenue: Evolution of Video " on September 14, 11 am CT, featuring executives from Play Anywhere, QVC, Telly, Google, Fade Technology, and AiBUY.
  • "If we really want to sell Jennifer Anniston's sweater, who owns the screen, and who gets paid?
  • If we can create a clearing house that tracks and renumerates the parties involved, then we might be on to something."
  • "Future of Video sessions give insights into the next generation of revenue opportunities for streaming services and consumer entertainment products."

Parks Associates' Sixth Annual Future of Video Features Keynotes from LG, Google, XUMO, and USA Today/USA Today Sports

Retrieved on: 
Thursday, August 10, 2023

DALLAS, Aug. 10, 2023 /PRNewswire/ -- Parks Associates' sixth annual Future of Video will be held November 14-16, 2023, at the Marina del Rey Marriott and feature keynotes from leading players in the streaming media ecosystem, including LG, Google, XUMO, and USA Today and USA Today Sports. The firm's latest research from the Video Service Consumer Insights Dashboard shows that 46% of households have five or more services and 22% have 8 or more streaming services.

Key Points: 
  • DALLAS, Aug. 10, 2023 /PRNewswire/ -- Parks Associates' sixth annual Future of Video will be held November 14-16, 2023, at the Marina del Rey Marriott and feature keynotes from leading players in the streaming media ecosystem, including LG, Google, XUMO, and USA Today and USA Today Sports.
  • Confirmed event keynotes represent streaming, hardware, and tech giants:
    Albert Lai, Global Director, DTC/OTT Streaming for Media & Entertainment, Google
    "It's been an exceptional year of change in the streaming industry," said Eric Sorensen , Director, Streaming Video Tracker, Parks Associates.
  • This event enables us to collaborate, share insights, and effectively navigate the tremendous disruption taking place in the video entertainment industry."
  • Future of Video includes research presentations, interactive panel sessions, presentations from industry leaders, and insights from visionary leaders, including Parks Associates' expert analyst team.

Parks Associates: 67% of Security System Owners are Interested in a Warranty Service That Replaces or Repairs Damaged or Otherwise Inoperable Devices


DALLAS, Dec. 8, 2022 /PRNewswire/ -- A new Parks Associates whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy, reports 67% of security system owners are interested in a warranty service that replaces or repairs damaged or otherwise inoperable devices. The research, released in partnership with Assurant, highlights consumers' privacy concerns around smart home devices and the opportunities that pro monitoring security providers have to offer warranty, cybersecurity, and other add-on services.

Key Points: 
  • DALLAS, Dec. 8, 2022 /PRNewswire/ -- A new Parks Associates whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy , reports 67% of security system owners are interested in a warranty service that replaces or repairs damaged or otherwise inoperable devices.
  • "Smart device owners are demonstrating their interest in warranties in addition to support and protections for their connected devices as add-on services," said Frank Saldaa , Research Analyst, Parks Associates.
  • "Our research shows that almost half of respondents have purchased an extended warranty/device protection service of some kind, up 15% from Q2 2019."
  • Home security firms are in a strong position to offer personal data privacy and security as an add-on service.

ViewLift Launches Clients on Vizio TV

Retrieved on: 
Tuesday, December 6, 2022

ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced its partnership with Vizio, deploying popular OTT platforms Here TV and MyOutdoorTV streaming on the 2nd largest selling Smart TV in the US market.

Key Points: 
  • ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced its partnership with Vizio, deploying popular OTT platforms Here TV and MyOutdoorTV streaming on the 2nd largest selling Smart TV in the US market.
  • With this strategic partnership, ViewLift can now take its clients on Vizio, making it only amongst the top five OTT enabling solutions which can do that, thereby enhancing the reach of its clients on a highly popular platform like Vizio.
  • Speaking on the collaboration Manik Bambha, President of ViewLift said, ViewLift will now be able to broaden the reach of its clients on the Vizio platform, giving them a significant boost in terms of availability and reach for new prospective users and subscribers.
  • ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time.

Parks Associates: 49% of Ad-Supported Subscribers Report Free Cost Was Their Top Reason For Using The Service

Retrieved on: 
Monday, December 5, 2022

DALLAS, Dec. 5, 2022 /PRNewswire/ -- A new Parks Associates whitepaper, Personalized Virtual Channels: Maximizing FAST Content, finds cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service. Content was also a key factor, with 31% using the service because it has their desired content, highlighting further opportunities to enhance and personalize user experiences with FAST (free ad-supported television) video services.

Key Points: 
  • Content was also a key factor, with 31% using the service because it has their desired content, highlighting further opportunities to enhance and personalize user experiences with FAST (free ad-supported television) video services.
  • "Personalized virtual channels take content curation to the next level," said Jennifer Kent , VP, Research, Parks Associates.
  • "Using cloud-based personalization, service providers can tailor the content curation for that channel to individual users based on their viewing habits and preferences.
  • The "free" component has been the driving force behind the rise of these services, with 38% of users admitting that they do not mind viewing advertising on a free service.

Parks Associates: Prime Video Takes Top Spot in Parks Associates' Top 10 List of OTT SVOD Video Services in US, Surpassing Long-time Leader Netflix

Retrieved on: 
Friday, December 2, 2022

DALLAS, Dec. 2, 2022 /PRNewswire/ -- Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm's OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions.

Key Points: 
  • The conference features the following keynotes:
    "Streaming services are introducing new content, services, and partnerships that are changing how consumers interact with video," said Jennifer Kent , VP, Research, Parks Associates.
  • "Netflix's ad-supported plan gives the company a way to win back subscribers who left over high subscription prices.
  • It also gives Netflix a path to creating unique accounts for those who have been content to share passwords with friends and family in the past.
  • It's an exciting time to track these services, with lots of disruption and change."

Parks Associates: Impact of Growing Smart Home Ecosystem on Energy Management Solutions Addressed in New Research Whitepaper

Retrieved on: 
Thursday, November 24, 2022

DALLAS, Nov. 23, 2022 /PRNewswire/ -- A new Parks Associates whitepaper, Next Frontier of Smart Energy Management, reports strong consumer purchase intentions for smart energy devices—almost one-third plan to buy a smart light bulb (32%), smart plug (30%), and/or a smart thermostat (29%) in the next six months. The whitepaper, developed in partnership with SmartThings, addresses how connected technologies are making energy management and advanced home controls a reality, with implications for utilities, device and EV makers, solar and HVAC companies, and home and multifamily builders.

Key Points: 
  • DALLAS, Nov. 23, 2022 /PRNewswire/ -- A new Parks Associates whitepaper, Next Frontier of Smart Energy Management , reports strong consumer purchase intentions for smart energy devicesalmost one-third plan to buy a smart light bulb (32%), smart plug (30%), and/or a smart thermostat (29%) in the next six months.
  • "Parks Associates research shows 45% of broadband households made energy-saving renovations or added major energy devices to their households in 2021, which is an all-time high," said Elizabeth Parks , President and CMO, Parks Associates.
  • Utilities and energy providers derive four key benefits from integration with smart home solutions: increased consumer engagement with energy management programs, facilitation of smart product integration in demand response (DR) programs, increased adoption of smart products for use in energy management, and increased program awareness through cross-marketing efforts.
  • "As utilities move into the next stage of energy services, simplifying the architecture and complexity will be critical," Parks said.

Parks Associates: 27% of smart thermostat owners report owning a Nest thermostat

Retrieved on: 
Wednesday, October 26, 2022

DALLAS, Oct. 26, 2022 /PRNewswire/ -- New research from Parks Associates shows that 13% of internet households have a smart thermostat. About one in four, equaling roughly 15 million households, report owning a Google Nest thermostat, while Honeywell and ecobee round out the top three brands in this product category. Parks Associates' Smart Thermostat Market Assessment includes consumer data for smart thermostats, including trends across years and deep-dive insights on product usage, pain points, and preferences.

Key Points: 
  • About one in four, equaling roughly 15 million households, report owning a Google Nest thermostat, while Honeywell and ecobee round out the top three brands in this product category.
  • Parks Associates' Smart Thermostat Market Assessment includes consumer data for smart thermostats, including trends across years and deep-dive insights on product usage, pain points, and preferences.
  • "Nest is the clear market leader, with the benefit of Google's backing and a very strong brand," said Chris White , Research Director, Parks Associates.
  • Other research data highlights from Parks Associates:
    "Most smart thermostat device purchases are by first-time device owners," White said.

Parks Associates: 7-9% of US Internet Households own a Smart Garage Door Opener

Retrieved on: 
Tuesday, October 25, 2022

DALLAS, Oct. 25, 2022 /PRNewswire/ -- New research from Parks Associates reveals 7-9% of US internet households own a smart garage door opener, although significant percentages of these owners are not using the smart capabilities of their devices. Twenty percent of these owners have a smart garage door opener that is not actively connected to the internet, and 42% of those with these unconnected devices never set up the "smart" functionality, either due to lack of interest or lack of capability. The international research firm's study Smart Garage Door Openers Market Assessment addresses the growing smart garage solution market, with a focus on services and the potential for future revenues.

Key Points: 
  • DALLAS, Oct. 25, 2022 /PRNewswire/ -- New research from Parks Associates reveals 7-9% of US internet households own a smart garage door opener, although significant percentages of these owners are not using the smart capabilities of their devices.
  • The international research firm's study Smart Garage Door Openers Market Assessment addresses the growing smart garage solution market, with a focus on services and the potential for future revenues.
  • Lack of reliable Wi-Fi in the garage is a notable barrier to proper functioning of smart garage door openers," said Jennifer Kent , Vice President, Research, Parks Associates.
  • Like other smart home products, smart garage door openers experienced growth during the years of the COVID-19 pandemic, when home renovations were on the rise.