Digital Marketing Ads Spending Analysis: Google Reports 2021 Q2 Earnings, YouTube Ad Revenue Up 83% From Previous Year
Google's latest earnings report for Q2 2021released after close Tuesdayconfirms that the demand for multiple online marketing channels remains stronger than ever.
- Google's latest earnings report for Q2 2021released after close Tuesdayconfirms that the demand for multiple online marketing channels remains stronger than ever.
- While many audiences a year ago were still dedicating a great amount of time to online activity even in the summer, businesses had dramatically reduced their ad spending to cut costs during the pandemic.
- With many of those same businesses now experiencing recovery, efforts to gain and attract new customers have stepped up across industries in the form of digital advertising spending.
- "As businesses begin to welcome customers again, it will be vital for them to have a strong digital strategy in place," said Zach Hoffman, CEO of Exults Digital Marketing .