Communication design

Digital Marketing Ads Spending Analysis: Google Reports 2021 Q2 Earnings, YouTube Ad Revenue Up 83% From Previous Year

Retrieved on: 
Thursday, July 29, 2021

Google's latest earnings report for Q2 2021released after close Tuesdayconfirms that the demand for multiple online marketing channels remains stronger than ever.

Key Points: 
  • Google's latest earnings report for Q2 2021released after close Tuesdayconfirms that the demand for multiple online marketing channels remains stronger than ever.
  • While many audiences a year ago were still dedicating a great amount of time to online activity even in the summer, businesses had dramatically reduced their ad spending to cut costs during the pandemic.
  • With many of those same businesses now experiencing recovery, efforts to gain and attract new customers have stepped up across industries in the form of digital advertising spending.
  • "As businesses begin to welcome customers again, it will be vital for them to have a strong digital strategy in place," said Zach Hoffman, CEO of Exults Digital Marketing .

Think Shift Wins Six National Agri-Marketing Association Awards

Retrieved on: 
Thursday, July 29, 2021

WINNIPEG, MB, July 29, 2021 /PRNewswire/ -Agriculture-focused advertising agency, Think Shift, and its clients faired very well at the annual National Agri-Marketing Association's (NAMA) Best of NAMA awards gala, held on July 20.

Key Points: 
  • WINNIPEG, MB, July 29, 2021 /PRNewswire/ -Agriculture-focused advertising agency, Think Shift, and its clients faired very well at the annual National Agri-Marketing Association's (NAMA) Best of NAMA awards gala, held on July 20.
  • Think Shift took home honours in the following categories:
    First Place, Company or Producer-Funded Advertising Campaign Directed to Consumers for the launch of Dairy West's Unbottled brand.
  • First Place, Blogs for Think Shift's Looking for Lemonade blog series.
  • Dave Hardy, Creative Director at Think Shift, says the awards are very exciting for both the clients and the agency.

DoubleVerify Launches Turnkey Brand Safety Floor, Extends Offering into YouTube, and Unveils Enhancements to its Brand Suitability Solution

Retrieved on: 
Wednesday, July 28, 2021

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DVs Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more.

Key Points: 
  • DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DVs Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more.
  • Since launch, the majority of DV clients have adopted Brand Suitability Tiers, and are actively making refinements to their preferences.
  • DoubleVerifys Brand Suitability Tiers enable brands to align their advertising dollars with suitable content, which improves performance, said Mark Zagorski, CEO of DoubleVerify.
  • Our new enhancements further empower advertisers to proactively manage their safety and suitability preferences.

Glancy Prongay & Murray LLP Reminds Investors of Looming Deadline in the Class Action Lawsuit Against BlueCity Holdings Limited (BLCT)

Retrieved on: 
Wednesday, July 28, 2021

You can also contact Charles H. Linehan, of GPM at 310-201-9150, Toll-Free at 888-773-9224, or via email at [email protected] to learn more about your rights.

Key Points: 
  • You can also contact Charles H. Linehan, of GPM at 310-201-9150, Toll-Free at 888-773-9224, or via email at [email protected] to learn more about your rights.
  • On this news, the Companys American Depositary Share ("ADS") price fell $3.30 per ADS, or 22.84%, to close at $11.15 per ADS on December 2, 2020, thereby injuring investors.
  • To be a member of the class action you need not take any action at this time; you may retain counsel of your choice or take no action and remain an absent member of the class action.
  • This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.

Falls & Co. Named Agency of Record for American Greetings SmashUps™ Brand of Personalized Digital Greetings

Retrieved on: 
Wednesday, July 28, 2021

CLEVELAND, July 28, 2021 /PRNewswire/ --Falls & Co. today announced it has been named the agency of record for American Greetings digital business unit, AGInteractive.

Key Points: 
  • CLEVELAND, July 28, 2021 /PRNewswire/ --Falls & Co. today announced it has been named the agency of record for American Greetings digital business unit, AGInteractive.
  • Falls & Co. will use its expertise in media relations, advertising, social media, and influencer marketing to successfully enhance brand awareness of SmashUps as a refreshed brand and product line to new audiences.
  • Shortly after the launch, American Greetings collaborated with Grammy winning artist Michael Bolton to create the first celebrity SmashUp.
  • Our popular digital brands include American Greetings, Blue Mountain, SmashUps, justWink, and Creatacard.

SitusAMC Further Unifies Offering With Integration Of String

Retrieved on: 
Wednesday, July 28, 2021

The integration streamlines SitusAMC's offering and enhances the breadth of services provided under the SitusAMC brand.

Key Points: 
  • The integration streamlines SitusAMC's offering and enhances the breadth of services provided under the SitusAMC brand.
  • String was acquired by SitusAMC in March of 2019 and has operated as a wholly owned subsidiary of the firm.
  • "The integration of String into SitusAMC further enhances our offering and streamlines our clients' ability to engage and benefit from the breadth of all we offer."
  • The integration also serves to unify SitusAMC's global workforce, bringing together India-based employees of SitusAMC and String under the newly formed SitusAMC India division.

WOWorks Fast-Casual Restaurant Brands on Track for Impressive Growth in 2021 with New Store Openings, Signed Franchise Agreements and Non-Traditional Growth Opportunities

Retrieved on: 
Wednesday, July 28, 2021

In June, Frutta Bowls' signed a franchise agreement with SteelCraft, a trendy outdoor eatery concept that uses shipping containers as a restaurant space.

Key Points: 
  • In June, Frutta Bowls' signed a franchise agreement with SteelCraft, a trendy outdoor eatery concept that uses shipping containers as a restaurant space.
  • 7 on the 2021 list of the Fast Casual Top 100 Movers & Shakers, while WOWorks CEO Kelly Roddy claimed the No.
  • WOWorks is also fielding inquiries from potential investors around the country for co-branded concepts where one location will house two WOWorks brands.
  • Garbanzo Mediterranean Fresh is part of WOWorks, a parent company family of restaurant brands that also includes Saladworks, Frutta Bowls and The Simple Greek.

JH Communications Wins Three National Awards for Brown Physicians Campaign

Retrieved on: 
Wednesday, July 28, 2021

These awards are a testament to their hard work and expertise and the power of video as an effective marketing tool," said John Houle, President, CEO, and founder of JH Communications.

Key Points: 
  • These awards are a testament to their hard work and expertise and the power of video as an effective marketing tool," said John Houle, President, CEO, and founder of JH Communications.
  • The Aster Awards is one of the largest and most respected national and international competitions of its kind.
  • This elite program has recognized outstanding healthcare professionals for excellence in their advertising and marketing efforts for over 20 years.
  • JH Communications' award-winning videos can be viewed by clicking the below links:

O2VAPE Expands Family of Brands to Provide Trusted Marketplace for CBD and Wellness Consumers

Retrieved on: 
Tuesday, July 27, 2021

O2Holistic is filling that need through a wellness-focused online marketplace offering premium, high-quality CBD brands and wellness products.

Key Points: 
  • O2Holistic is filling that need through a wellness-focused online marketplace offering premium, high-quality CBD brands and wellness products.
  • The proliferation of wellness and CBD brands and products has exploded in recent years, said Dana E. Shoched, President & CEO of O2VAPE and O2Holistic.
  • The O2VAPE family of brands provides high-quality vaping equipment and CBD focused on delivering effective, safe and trusted recreational and medicinal cannabis products for health-conscious consumers.
  • O2Holistic serves as a trusted resource for consumers seeking the most reliable, consistent and high-quality CBD and wellness products.

Adstra Launches Whitepaper on “The Multiple Views of the Identity Ecosystem”

Retrieved on: 
Tuesday, July 27, 2021

NEW YORK, July 27, 2021 (GLOBE NEWSWIRE) -- Adstra , the first interoperable Data Bureau designed to help marketers align data with business outcomes, announced the launch of its latest whitepaper, The Multiple Views of the Identity Ecosystem.

Key Points: 
  • NEW YORK, July 27, 2021 (GLOBE NEWSWIRE) -- Adstra , the first interoperable Data Bureau designed to help marketers align data with business outcomes, announced the launch of its latest whitepaper, The Multiple Views of the Identity Ecosystem.
  • The whitepaper helps guide marketers through the changing and crowded identity ecosystem following the forthcoming deprecation of third-party cookies.
  • The new identity ecosystem is complex, untested, and under constant change as privacy regulations and marketers' needs evolve, said Rick Erwin, CEO of Adstra.
  • Some of the views Adstras whitepaper shares include:
    Ultimately, brands will need to establish their own fluency with the identity ecosystem and how it operates.