Communication design

World's Preeminent Trademark Event to Be Held in Boston, Massachusetts, in May

Retrieved on: 
Thursday, March 7, 2019

The Annual Meeting comes at a time when brand owners worldwide are considering the opportunities and challenges in the rapidly changing global IP environment.

Key Points: 
  • The Annual Meeting comes at a time when brand owners worldwide are considering the opportunities and challenges in the rapidly changing global IP environment.
  • It marks the fourth time that the Association has hosted the event in Boston.
  • Michael Haddad, social entrepreneur and record-holding professional athlete, will give an inspiring keynote address at the Annual Meeting's Opening Ceremony on May 19.
  • In addition, speakers will explore complex legal ethics in trademark investigations, advertising and branding restrictions , maximizing diverse talent on legal teams, and much more.

5 Most Effective Uses Of Graphic Design -- Plus, The Top 30 Graphic Design Agencies, According To DesignRush

Retrieved on: 
Thursday, March 7, 2019

But which platforms are the most effective channels for custom graphic design and how can brands design visuals that will strategically grow their business?

Key Points: 
  • But which platforms are the most effective channels for custom graphic design and how can brands design visuals that will strategically grow their business?
  • Businesses can include graphic design in their videos through multiple tactics, such as:
    Added graphic design elements in live-action videos.
  • Users can easily filter to compare graphic design firms and find the best graphic designers that can create successful visual content.
  • DesignRush features the top agencies around the world, including the best Graphic Design Companies, Digital Agencies, Logo Design, Branding, Digital Marketing, Video Production, Website Design, and more.

Propane Launches New Website, Adds to Client Roster

Retrieved on: 
Thursday, March 7, 2019

As budgets continue to shrink for website and other digital projects, Propane is helping clients to leverage platform thinking beyond a simple web redesign.

Key Points: 
  • As budgets continue to shrink for website and other digital projects, Propane is helping clients to leverage platform thinking beyond a simple web redesign.
  • "Whenever we engage with a new client, we ask ourselves how their entire digital footprint is working to move the business forward," said Neil Chaudhari, Propane partner and chief experience officer.
  • Their unique formula stems from the five primary areas of client focus: generating interest, creating distinction, driving conversion, building loyalty, and increasing efficiency.
  • Founded in 2003, Propane services include brand strategy, content strategy, creative design, digital experience, development, and connecting marketing ecosystems.

Mobile Marketing Association Reveals Brands Need a One Second Strategy

Retrieved on: 
Wednesday, March 6, 2019

NEW YORK, March 6, 2019 /PRNewswire-PRWeb/ -- As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA) , today announced the results of a Cognition Neuroscience Research project .

Key Points: 
  • NEW YORK, March 6, 2019 /PRNewswire-PRWeb/ -- As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA) , today announced the results of a Cognition Neuroscience Research project .
  • The research revealed the human brain needs 400 milliseconds (or 4/10th of a second or less than 12 second), to engage with mobile advertising and trigger an imprint, positive or negative.
  • Cognitive process of advertising is fast: The human brain needs less than 12 second to
    engage with mobile advertising & trigger a reaction, positive or negative.
  • The report from the MMA urges brands to develop a clear "one second" strategy to leverage this critical point of consumer cognition.

KORTX Announces Multiple Promotions and New Hires Amid Continued Growth

Retrieved on: 
Wednesday, March 6, 2019

The announcement comes as KORTX sees continued growth in the marketing technology and programmatic advertising space.

Key Points: 
  • The announcement comes as KORTX sees continued growth in the marketing technology and programmatic advertising space.
  • "KORTX was established to provide advanced marketing solutions for modern marketers.
  • It is with great pleasure that we announce the following promotions," said Damon Henry, KORTX Founder.
  • Eric Lee has been promoted to Managing Partner, Operationswhere he'll be responsible for integrating all functions across the organization.

Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires

Retrieved on: 
Wednesday, March 6, 2019

Gina joins Mobiquity Technologies' East Coast sales team with a wide range of industry experience.

Key Points: 
  • Gina joins Mobiquity Technologies' East Coast sales team with a wide range of industry experience.
  • She is also a member of the Forbes Business Development Council, an invitation only community for senior-level sales and business development professionals.
  • Mobiquity Technologies, Inc. (OTCQB: MOBQ), is a mobile first, next generation, platform-as-a-Service (PaaS) company for data and advertising.
  • Through Mobiquity Technologies' Advangelists subsidiary ( www.advangelists.com ), the company also provides programmatic advertising technologies and precise mobile data insights on consumer behavior.

Millennials and Gen Z Choose Digital First Financial Brands Over Traditional Banks Reveals New Study by BrandCap

Retrieved on: 
Wednesday, March 6, 2019

These include:

Key Points: 
  • These include:
    Competence: Does this brand allows me to interact with it in a way that suits me best?
  • The top three financial brands are all digital-savvy brands that relate to their audiences by meeting, and often exceeding, their expectations of their products and services.
  • However, common to both cohorts is the relatability, or lack thereof, of big, traditional banks.
  • In an era of cyber-attacks and digital fraud customers want financial service providers to make honesty, ethical practices, and transparent communication top priorities.

"The New Consumer-Centric Approach to Insights" SXSW 2019 Panel to Feature Insights Thought Leaders from Zappi, PepsiCo and Mars Wrigley Confectionary

Retrieved on: 
Tuesday, March 5, 2019

BOSTON, March 5, 2019 /PRNewswire/ --Thought leaders in the insights and market research industry are joining to present " The New Consumer-Centric Approach to Insights ," a panel session at South By Southwest (SXSW) 2019 in Austin, Texas.

Key Points: 
  • BOSTON, March 5, 2019 /PRNewswire/ --Thought leaders in the insights and market research industry are joining to present " The New Consumer-Centric Approach to Insights ," a panel session at South By Southwest (SXSW) 2019 in Austin, Texas.
  • What: Through the voice of the consumer, marketers and insights professionals can revolutionize brand campaigns and make better decisions.
  • Insights leaders from Zappi , a global automated consumer insights platform, PepsiCo and Mars Wrigley Confectionary are reimagining and examining the future relationship of marketing and insights.
  • SXSW 2019 is sponsored by Bud Light, Mercedes Benz, Capital One, Uber Eats, and The Austin Chronicle.

Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers

Retrieved on: 
Tuesday, March 5, 2019

5, 2019 /PRNewswire-PRWeb/ -- Pub Ocean , a technology company providing revenue-driven solutions for digital publishers, today announced a new partnership with native advertising platform Prezna .

Key Points: 
  • 5, 2019 /PRNewswire-PRWeb/ -- Pub Ocean , a technology company providing revenue-driven solutions for digital publishers, today announced a new partnership with native advertising platform Prezna .
  • LiveYield is now putting a real-time dollar sign on the scalable native advertising campaigns Prezna clients have today," said Chris Ingham Brooke, Founder & CEO of Pub Ocean.
  • Pub Ocean, via LiveYield, will provide Prezna with very detailed and granular real-time revenue analytics of those campaigns, allowing their clients to track ROI in real-time at a granular level.
  • The ultimate goal for both ourselves and Pub Ocean is to provide publishers with the most efficient experience to inform and drive revenue back to their business."

Yotpo's 2019 List of "Amazing Women in eCommerce" Spotlight the Female-Led Brands and Buying Experiences Important to Today's Consumers

Retrieved on: 
Tuesday, March 5, 2019

Further, respondents are predisposed toward brands whose ads show women of various ethnicities (75.3%) and diverse body types (84.0%).

Key Points: 
  • Further, respondents are predisposed toward brands whose ads show women of various ethnicities (75.3%) and diverse body types (84.0%).
  • As expectations rise for brands to deliver products and experiences that demonstrate cultural awareness to current generations of shoppers, Yotpo is announcing its 2019 list of "Amazing Women in eCommerce" to recognize the women driving the success of many of today's most popular brands.
  • The full list of Amazing Women in eCommerce honorees is available on womeninecomm.com , featuring interviews that highlight personal stories, inspirations, and predictions for what's next for the industry.
  • An official partner to Google and Facebook, Yotpo has raised $101 million in funding and employs over 300 employees globally.