Communication design

MomentFeed Named 2019 Red Herring Top 100 Winner

Retrieved on: 
Tuesday, June 11, 2019
Technology, Data management, Internet, Software, Mobile, Wireless, Social media, Communications, Brand, Communication design, Graphic design, Product management, Alex Vieux, Herring, Articles, Animals, Business

MomentFeed , the leader in mobile consumer experience management for multi-location brands, announced today that it has been named a winner of Red Herrings Top 100 North America 2019 award.

Key Points: 
  • MomentFeed , the leader in mobile consumer experience management for multi-location brands, announced today that it has been named a winner of Red Herrings Top 100 North America 2019 award.
  • MomentFeed was chosen among thousands of technology companies based on its disruptive impact, financial performance, market footprint, and management quality.
  • As local mobile search becomes increasingly more important to consumers, MomentFeed meets their needs and those of multi-location businesses -- including major brands like Avis and Wendy's.
  • 2019s crop of Top 100 winners has been among our most intriguing yet, said Alex Vieux, Chairman of Red Herring.

New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands

Retrieved on: 
Tuesday, June 11, 2019
Technology, Software, Communications, Marketing, Marketing, Customer experience, Product management, Market economics), Microeconomics, Brand, Communication design, Graphic design, Customer insight, Touchpoint

Launching today, a Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision , investigates the motivations underlying customer decision-making.

Key Points: 
  • Launching today, a Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision , investigates the motivations underlying customer decision-making.
  • Brands have misconceptions of which data properly measures how customers think and feel.
  • As a result, 56% of brands say their strategy is informed nearly or fully by big data.
  • To accomplish this, brands must know their Customer Truth to understand why customers act and create this connection.

Company Profile for Datacolor

Retrieved on: 
Tuesday, June 11, 2019
Technology, Supply chain management, Hardware, Software, Manufacturing, Automotive Manufacturing, Textiles, Retail, Color, Computer graphics, Graphic design, Color management, Communication design, Visual arts, Brand, Vision

Datacolor is a global leader in color management solutions, providing software, instruments and services to assure accurate color of materials, products and images.

Key Points: 
  • Datacolor is a global leader in color management solutions, providing software, instruments and services to assure accurate color of materials, products and images.
  • The company specializes in the textile and apparel industry, where they have worked alongside leading brands for more than four decades.
  • Datacolor offers solutions for color measurement, matching, quality control and communication for industries where accurate color management is crucial.
  • The company is committed to advancing modern technology because they understand that details count, color matters and trust is everything.

Konnect Agency Names Carmen Hernandez Executive Vice President of Digital Strategy

Retrieved on: 
Tuesday, June 11, 2019
Communication design, Public relations

LOS ANGELES, June 11, 2019 /PRNewswire/ -- Konnect Agency , a burgeoning public relations and marketing firm, and one of Inc.'s Best Workplaces of 2019, has announced Carmen Hernandez as the new Executive Vice President of Digital Strategy.

Key Points: 
  • LOS ANGELES, June 11, 2019 /PRNewswire/ -- Konnect Agency , a burgeoning public relations and marketing firm, and one of Inc.'s Best Workplaces of 2019, has announced Carmen Hernandez as the new Executive Vice President of Digital Strategy.
  • In this new position, she will spearhead the incremental growth of Konnect Agency's digital capabilities, including social media strategies, digital advertising, influencer relations, and content creation.
  • Prior to joining Konnect Agency, Hernandez served as the Vice President of Marketing Communications at Cupcake Digital, where she led all branding and sales efforts for the digital media company.
  • Konnect Agency has introduced several new positions in 2019, including Executive Vice President, Director of Operations, and Director of Human Capital.

Growing Strong, WYLD Taps Parliament for Brand Strategy

Retrieved on: 
Tuesday, June 11, 2019
Product management, Communication design, Graphic design, Cannabis culture, Cannabis edible, Brand, Cannabis, Edible, Marketing, Articles, Psychoactive drugs

Currently Oregon's best-selling brand of cannabis edibles,WYLD is forecasted to be the #1 cannabis edibles brand in the country by the end of 2019.

Key Points: 
  • Currently Oregon's best-selling brand of cannabis edibles,WYLD is forecasted to be the #1 cannabis edibles brand in the country by the end of 2019.
  • "How consumers engage with brands has changed dramatically, and Chris and his team at Parliament are known for transformative brand-building."
  • The company's services include brand strategy and identity, visual design, environmental design and advertising with a focus on growing brands.
  • Founded in 2016 by Aaron Morris and Chris Joseph, WYLD is a cannabis edibles brand based out of Portland, Oregon.

Creative Agency Launches "Snack by McMillan," an Uberized Offer for One-Off Projects

Retrieved on: 
Tuesday, June 11, 2019
Marketing, Product management, Market economics), Microeconomics, Brand management, Customer experience, Brand, Communication design, Graphic design

"The advertising world is taking a long time to adapt to new market realities, and we're not waiting around," said Pierre Paul Samson, McMillan's CEO.

Key Points: 
  • "The advertising world is taking a long time to adapt to new market realities, and we're not waiting around," said Pierre Paul Samson, McMillan's CEO.
  • "Snack by McMillan is a game changer for our agency and for brands that require speed, agility, and world-class production work.
  • Projects ideal for Snack include digital productions, video and animation, event experience design, and execution for brand and campaign elements.
  • McMillan is a creative agency that helps global businesses articulate their unique and authentic value and tell their most compelling stories to elevate the entire brand experience.

Digital Advertising Global Industry Almanac 2014-2023

Retrieved on: 
Monday, June 10, 2019
Marketing, Market economics), Business economics, Communication design, Digital marketing, Advertising, Product design, Online advertising, Internet, Outline of marketing, Advertising management

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023).

Key Points: 
  • Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023).
  • Essential resource for top-line data and analysis covering the global Digital Advertising market.
  • - The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
  • - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global Digital Advertising market
    - What was the size of the global Digital Advertising market by value in 2018?

Advertising Global Industry Almanac 2014-2023

Retrieved on: 
Monday, June 10, 2019
Marketing, Communication design, Media manipulation, Advertising, Product design, Advertising management, Criticism of advertising

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023).

Key Points: 
  • Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023).
  • - What was the size of the global advertising industry by value in 2018?
  • - What factors are affecting the strength of competition in the global advertising industry?
  • - The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

Nearly two-thirds of advertisers say brand safety tools are not fit for purpose

Retrieved on: 
Monday, June 10, 2019
Marketing, Market economics), Microeconomics, Product management, Communication design, Brand, Graphic design

However, brands are concerned that such tools are failing to adequately deal with the problem of brand safety.

Key Points: 
  • However, brands are concerned that such tools are failing to adequately deal with the problem of brand safety.
  • Highlighting their frustration, 92 percent of brand marketers would forgo the use of brand safety tools if they were not achieving adequate reach, while 99 percent want more customized tools to ensure safety, without sacrificing reach.
  • The use of a more sophisticated and customized approachcan improve trust and provide reassurance that brand safety can be effectively managed."
  • The report studied the after effect of implementing brand safety tools during campaigns and involved a survey of more than 300 Digiday audience members.

Introducing Xandr Invest

Retrieved on: 
Monday, June 10, 2019
Entertainment, Technology, Telecommunications, General Entertainment, Communications, Advertising, Marketing, World Wide Web, Xandr, Communication design, Digital marketing, AppNexus, Advertising, Online advertising

Xandr, AT&Ts advanced advertising & analytics company, today announced the launch of Xandr Invest , a strategic buying platform built for the future of advertising.

Key Points: 
  • Xandr, AT&Ts advanced advertising & analytics company, today announced the launch of Xandr Invest , a strategic buying platform built for the future of advertising.
  • Xandr Invest will evolve buying practices to drive better business results for advertisers, while reaching interested consumers however they view content.
  • Xandr Invest offers them the combination of our exclusive consumer insights and content, backed by incredibly powerful technology, said Michael Rubenstein, President, AppNexus, a Xandr Company.
  • As long-time partners, were excited that the full power of AT&T is behind Xandr Invest.