Communication design

Imre Adds Three Vice Presidents as Focus on Practice Area Excellence Deepens

Retrieved on: 
Wednesday, August 4, 2021
Articles, Marketing, Communication design, Cognitive neuroscience, Empathy, Ethics, Moral psychology, Digital marketing, Brand, Nexus

NEW YORK, Aug. 4, 2021 /PRNewswire/ -- Imre today announced the addition of three vice presidents who will further strengthen practice area capabilities.

Key Points: 
  • NEW YORK, Aug. 4, 2021 /PRNewswire/ -- Imre today announced the addition of three vice presidents who will further strengthen practice area capabilities.
  • "Clients choose imre because of the way we drive impact for their patients, consumers and business.
  • We do this with a special brand of empathy and optimism led by our strong expertise," said Crystalyn Stuart, Partner and President at imre.
  • Digital marketing and creative technology are Tom's main area of focus, specifically the nexus of technology, strategy and design.

Delic Announces Itefayo Harvey--Drug Reform Advocate and Founder and Board President of the People of Color Psychedelic Collective--to Speak at Meet Delic: The World's Premiere Psychedelic and Wellness Event

Retrieved on: 
Wednesday, August 4, 2021
Articles, Human behavior, Human activities, Communication design, Educational entertainment, Entertainment, Pedagogy, Systems thinking, Wellness

("DELIC" or the "Company") (CSE:DELC) (OTCQB: DELCF), the leading psychedelic wellness platform, today announced that Itefayo Harveywill serve as one of the event's mainstage speakers.

Key Points: 
  • ("DELIC" or the "Company") (CSE:DELC) (OTCQB: DELCF), the leading psychedelic wellness platform, today announced that Itefayo Harveywill serve as one of the event's mainstage speakers.
  • Meet Delic is the world's premiere psychedelic and wellness edutainment event catering to both curious newcomers, businesses and thought leaders.
  • Harvey states, "I am excited to push the boundaries of how we talk and think about wellness in our society at Meet Delic.
  • Meet Delic is the world's premier psychedelic and wellness edutainment event catering to both curious newcomers, businesses and thought leaders.

Adtech disruptor Playrcart raises £1 million as the company prepares for growth

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Communication design, Advertising, Brand management, Digital marketing, Consumer behaviour

Playrcart enables an immediate purchase option when consumer response is at its highest - within the ad itself.

Key Points: 
  • Playrcart enables an immediate purchase option when consumer response is at its highest - within the ad itself.
  • Born out of frustration with advertising assets that redirected consumers on a long purchase journey, Founder & CEO Glen Dormieux and Richard Mason CTO developed Playrcart.
  • Playrcart allows customers to instantly purchase products and services directly within rich media assets such as video and gifs, banner ads, as well as via live streams.
  • Playrcart is the company that enables customers to instantly purchase products and services directly within rich media.

India Ready-to-Mix Foods (Snacks, Curry, Dessert, Others) Market, Forecast & Opportunities, 2027 - ResearchAndMarkets.com

Retrieved on: 
Wednesday, August 4, 2021
Food, Beverage, Retail, Marketing, Merchandising, Marketing strategy, Communication design, Retail, Advertising, Online shopping

Manufacturers are also assuring freshness and high quality of products which is further contributing to the growing demand.

Key Points: 
  • Manufacturers are also assuring freshness and high quality of products which is further contributing to the growing demand.
  • Ready-to-mix products enable the consumers to dish out their favourite preparations in moments just by reading the instructions written on the wrapper.
  • In addition to this, growing organised retailing in India is also a major factor which is creating a consistent growth of ready-to-mix market.
  • The availability of a variety of ready-to-mix products is also an attractive element which compels the consumer to buy the product.

Total Potential Assets of Top 50 High Growth Emerging Brands in China Exceed $462 Brillion

Retrieved on: 
Wednesday, August 4, 2021
Brand, Communication design, Graphic design, Product management, Gross domestic product, Articles, Marketing, Business

The "Top 50 High Growth Potential Emerging Brands in China 2021" were also announced.

Key Points: 
  • The "Top 50 High Growth Potential Emerging Brands in China 2021" were also announced.
  • Data showed that the total potential assets of the emerging brands selected for the Top 50 exceed $462 Brillion, accounting for about 3% of the national GDP in 2020.
  • Eight brands of the education industry are selected as the emerging brands with the greatest potential, accounting for the largest part.
  • It's learned that evaluation of the potential asset value of emerging brands takes into account the brand sedimentation value, the endogenous growth and the exogenous growth.

TOUGHBUILT INDUSTRIES LAUNCHES NEW PRODUCT TWO-IN-ONE SCRAPER AND UTILITY KNIFE

Retrieved on: 
Tuesday, August 3, 2021
Product management, Marketing, Business, Brand, Communication design, Graphic design, Articles, Brand management

ToughBuilt is an advanced product design, manufacturer and distributor with emphasis on innovative products.

Key Points: 
  • ToughBuilt is an advanced product design, manufacturer and distributor with emphasis on innovative products.
  • Currently focused on tools and other accessories for the professional and do-it-yourself construction industries.
  • We market and distribute various home improvement and construction product lines for both the do-it-yourself and professional markets under the TOUGHBUILT brand name, within the global multibillion dollar per year tool market industry.
  • Since launching product sales in 2013, we have experienced significant annual sales growth.

Advantage Solutions and Eversight Partner to Reinvent Trade Promotion

Retrieved on: 
Tuesday, August 3, 2021
Marketing, Articles, Communication design, Fast-moving consumer goods, Trade promotion, Brand, Sales promotion, Mathematical optimization, Retail

As a strategic intermediary between brands and retailers, were able to help identify and solve their mutual pain points, said Advantage Solutions CEO Tanya Domier.

Key Points: 
  • As a strategic intermediary between brands and retailers, were able to help identify and solve their mutual pain points, said Advantage Solutions CEO Tanya Domier.
  • Eversight Co-Founder David Moran added, Few in the industry are satisfied with traditional approaches to trade promotion.
  • Trade promotion optimization has long been a holy grail opportunity in consumer packaged goods, noted Dan Riff, chief investor relations and strategy officer for Advantage Solutions.
  • Advantage Solutions is a leading business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution.

Ada Launches Smart Search to Enable Consistent and Holistic CX Across All Brand Interactions

Retrieved on: 
Tuesday, August 3, 2021
Marketing, Product management, Communication design, Brand management, Customer experience, Services marketing, Advertising, Brand

With Smart Search, brands own the end-to-end self-serve experience within Ada, and can reserve human agents for high-touch interactions to deliver the most seamless brand experience to customers.

Key Points: 
  • With Smart Search, brands own the end-to-end self-serve experience within Ada, and can reserve human agents for high-touch interactions to deliver the most seamless brand experience to customers.
  • With Smart Search, Ada seamlessly taps into the existing knowledge base to leverage that information out of the box.
  • Smart Search can predict what customers need to suggest the most relevant articles and automatically serve up answers in their requested language.
  • "Our mission at Ada is to empower clients to create valuable brand interactions to grow their relationships with customers and impact business results.

Hawthorne Advertising Celebrates 35 Years of Accountable Advertising

Retrieved on: 
Tuesday, August 3, 2021
Communication design, Advertising, Hawthorne

Hawthorne Advertising continues this exploration today, staying ahead of the curve to continuously drive measurable and profitable results.

Key Points: 
  • Hawthorne Advertising continues this exploration today, staying ahead of the curve to continuously drive measurable and profitable results.
  • "At Hawthorne Advertising, the past 35 years have illustrated the long-term value of constant questioning and innovative ideation to push the business forward.
  • For 35 years, Hawthorne Advertising has been the champion of accountable advertising, garnering billions in sales for its clients and over 500 creative awards.
  • As a leading analytic and data driven, accountable brand advertising agency, Hawthorne Advertising specializes in integrated campaign solutions.

In-Game Advertising Market to grow by USD 3.54 billion during 2021-2025|Technavio

Retrieved on: 
Tuesday, August 3, 2021
Marketing, Advertising, Communication design, Mobile game, Marketplace, In-game advertising

NEW YORK, Aug. 3, 2021 /PRNewswire/ -- The in-game advertising market is expected to grow by USD 3.54 billion, progressing at a CAGR of almost 16% during the forecast period.

Key Points: 
  • NEW YORK, Aug. 3, 2021 /PRNewswire/ -- The in-game advertising market is expected to grow by USD 3.54 billion, progressing at a CAGR of almost 16% during the forecast period.
  • However, the growing use of advertisement blocking solutions will hamper the market growth.
  • The growth of the market is attributed to the increase in the popularity of mobile gaming.
  • China and Japan are the key markets for the in-game advertising market in APAC.