SANRIO® Announces a Celebration of 50 Years of Hello Kitty:
NEW YORK, Nov. 1, 2023 /PRNewswire/ -- Sanrio®, the global lifestyle brand renowned for its beloved characters, is launching an epic celebration for the upcoming 50th anniversary of the iconic Hello Kitty. In anticipation of this major milestone on November 1, 2024, the coming year will be filled with ways to celebrate in both the digital and physical worlds and will be highlighted with many surprises along the way.
- Hello Kitty wants to promote friendship to everyone in the world – including in the digital space.
- In anticipation of her 50th anniversary, Hello Kitty will release several digital promotions, reaching both existing fans and new generations to continue discovering Hello Kitty online.
- Global DJ and avid Hello Kitty fan, Steve Aoki, comments, "Ever since I was a kid I've had a deep love for everything Hello Kitty.
- TikTok: To celebrate Hello Kitty's 50th anniversary, a dedicated Hello Kitty animation account, "This is Hello Kitty" (@this_is_hellokitty_), has been launched on TikTok, and up to four short animations of Hello Kitty will be posted every month.