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The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization

Retrieved on: 
Monday, September 20, 2021

Brown will lead TAC in its transition to a membership organization and increase advocacy for the wider adoption of cross-platform attention metrics in the planning, buying and selling of media.

Key Points: 
  • Brown will lead TAC in its transition to a membership organization and increase advocacy for the wider adoption of cross-platform attention metrics in the planning, buying and selling of media.
  • Attention has emerged as that metric and TAC, under Brown's leadership, will advance the industry's understanding and application of attention data.
  • "We are excited to work with Andy and The Attention Council to pinpoint industry adoption and implementation benchmarks for this critical metric."
  • The Attention Council promotes the use of attention metrics to create incentives that align all stakeholders in the media and advertising ecosystem.