The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization
Retrieved on:
Monday, September 20, 2021
Brown will lead TAC in its transition to a membership organization and increase advocacy for the wider adoption of cross-platform attention metrics in the planning, buying and selling of media.
Key Points:
- Brown will lead TAC in its transition to a membership organization and increase advocacy for the wider adoption of cross-platform attention metrics in the planning, buying and selling of media.
- Attention has emerged as that metric and TAC, under Brown's leadership, will advance the industry's understanding and application of attention data.
- "We are excited to work with Andy and The Attention Council to pinpoint industry adoption and implementation benchmarks for this critical metric."
- The Attention Council promotes the use of attention metrics to create incentives that align all stakeholders in the media and advertising ecosystem.