Jimmy Kimmel's Kimmelot, Ryan Reynolds' Maximum Effort And Disney, Partner To Create A 1980's Event For ABC's 'Live in Front Of A Studio Audience' Primetime Special
Retrieved on:
Wednesday, December 8, 2021
People, Kool-Aid, App Store (iOS/iPadOS), Kraft Singles, Just Say No, Jimmy, ESPN, Ryan Reynolds, Culture, Love, Aviation, Aviation American Gin, Wheelhouse (album), Family, Kraft Heinz, Jimmy Kimmel, The Walt Disney Company, CAA, Television, Live in Front of a Studio Audience, View, CEO, Diff'rent Strokes, Wheelhouse, Partnership, The Flintstone Primetime Specials, Studio audience, ITV, Emmy Awards, Season, Multimedia, Hulu, The Facts of Life, Kool-Aid Man, ABC, Marketing, Village, Comedy Central, Box, Taste, Entertainment, Video game
"From the show, to the content, to the brands, we wanted to make our audience smile.
Key Points:
- "From the show, to the content, to the brands, we wanted to make our audience smile.
- "At Maximum Effort, we love playing with and creating culture and we're pretty sure culture peaked in the 1980's," said George Dewey, President of Maximum Effort.
- The opportunity to dial up the marketing synthesizer at Jimmy Kimmel's80's party was something we simply couldn't 'Just Say No' to."
- Bree LeMasters, Executive Director, Entertainment Brand Solutions, Disney Advertising Sales added, "At Disney, we create unrivaled and unique storytelling experiences.