Reese's is Back in the Big Game with a New Spot
HERSHEY, Pa., Jan. 8, 2024 /PRNewswire/ -- Reese's brand, the unapologetic purveyor of the most perfect combination of chocolate and peanut butter and the #1 candy brand in the US1, will grace our screens during the biggest snacking moment of the year with a new commercial during the "Big Game." The 30-second spot, produced by Erich & Kallman, plays on the extreme passion fans have for both rooting for their favorite teams, as well as their passion for Reese's Cups.
- The 30-second spot, produced by Erich & Kallman, plays on the extreme passion fans have for both rooting for their favorite teams, as well as their passion for Reese's Cups.
- "We're excited for the biggest candy brand to return to the biggest stage after four years."
- For 95 years, Reese's has been treating fans to its irreplaceable and iconic peanut butter cups.
- The last and only time Reese's brand aired an ad during the Big Game was in 2020 to announce Reese's Take 5 bar.