Baijiu

QuantaSing Unveils Private Label Chinese Baijiu Brand YUNTING

Retrieved on: 
Thursday, January 18, 2024

BEIJING, Jan. 18, 2024 (GLOBE NEWSWIRE) -- QuantaSing Group Limited (NASDAQ: QSG) (“QuantaSing” or the “Company”), a leading online learning service provider in China, announced today the introduction of its first private label Chinese Baijiu brand, YUNTING.

Key Points: 
  • BEIJING, Jan. 18, 2024 (GLOBE NEWSWIRE) -- QuantaSing Group Limited (NASDAQ: QSG) (“QuantaSing” or the “Company”), a leading online learning service provider in China, announced today the introduction of its first private label Chinese Baijiu brand, YUNTING.
  • YUNTING is crafted in a core production facility located in the town of Maotai in China, a world-renowned Baijiu production site protected by Geographical Indication.
  • “Baijiu has been an integral part of Chinese culture for centuries, enjoyed and appreciated by people across society,” said Mr. Peng Li, Chairman and Chief Executive Officer of QuantaSing.
  • Having received positive feedback from users, QuantaSing believes that a stronger connection between the brand and consumers can be built through establishing its own brand.

Xinhua Silk Road: Wuliangye shines at 6th CIIE to embrace new opportunities for international cooperation

Retrieved on: 
Thursday, November 9, 2023

BEIJING, Nov. 9, 2023 /PRNewswire/ -- Leading Chinese Baijiu maker Wuliangye actively participated in the 6th China International Import Expo (CIIE), which kicked off last Sunday in China's economic hub Shanghai.

Key Points: 
  • BEIJING, Nov. 9, 2023 /PRNewswire/ -- Leading Chinese Baijiu maker Wuliangye actively participated in the 6th China International Import Expo (CIIE), which kicked off last Sunday in China's economic hub Shanghai.
  • At this year's CIIE, Wuliangye upgraded its exhibition area to further promote the excellent traditional Chinese culture and showcase the profound Chinese Baijiu culture to global customers.
  • Perfectly combined with the design elements of the CIIE, Wuliangye also launched its creative and culture products including a series of mystery boxes at the 6th CIIE, which drew wide attention during the expo.
  • It is learned that Wuliangye has participated in the CIIE for six consecutive years.

Xinhua Silk Road: Wuliangye shines at 6th CIIE to embrace new opportunities for international cooperation

Retrieved on: 
Thursday, November 9, 2023

BEIJING, Nov. 9, 2023 /PRNewswire/ -- Leading Chinese Baijiu maker Wuliangye actively participated in the 6th China International Import Expo (CIIE), which kicked off last Sunday in China's economic hub Shanghai.

Key Points: 
  • BEIJING, Nov. 9, 2023 /PRNewswire/ -- Leading Chinese Baijiu maker Wuliangye actively participated in the 6th China International Import Expo (CIIE), which kicked off last Sunday in China's economic hub Shanghai.
  • At this year's CIIE, Wuliangye upgraded its exhibition area to further promote the excellent traditional Chinese culture and showcase the profound Chinese Baijiu culture to global customers.
  • Perfectly combined with the design elements of the CIIE, Wuliangye also launched its creative and culture products including a series of mystery boxes at the 6th CIIE, which drew wide attention during the expo.
  • It is learned that Wuliangye has participated in the CIIE for six consecutive years.

Moutai's "MEI" Culture Empowers Overseas New Media Marketing and Promotion

Retrieved on: 
Wednesday, October 18, 2023

Additionally, they focus on conducting a series of marketing and promotional activities during the Mid-Autumn Festival to spread Chinese traditional festival culture and Moutai culture.

Key Points: 
  • Additionally, they focus on conducting a series of marketing and promotional activities during the Mid-Autumn Festival to spread Chinese traditional festival culture and Moutai culture.
  • Moutai's overseas media platforms combine creativity and ingenuity to carefully plan monthly themed events and interactive games.
  • Moutai's overseas media platforms have specially planned periodic online gaming activities, increasing the participation and interaction rates of overseas fans.
  • Moutai's "MEI" culture has rich connotations, and actively disseminating Chinese traditional culture and Moutai culture is an important part of implementing Moutai's internationalization.

GroupM Enters Strategic Alliance with Sichuan Provincial Association for Liquor and Spirits Circulation; Co-presents White Paper

Retrieved on: 
Friday, September 8, 2023

CHENGDU, China, Sept. 8, 2023 /PRNewswire/ -- On September 7, 2023, GroupM forged a strategic alliance with the Sichuan Provincial Association for Liquor and Spirits Circulation.

Key Points: 
  • CHENGDU, China, Sept. 8, 2023 /PRNewswire/ -- On September 7, 2023, GroupM forged a strategic alliance with the Sichuan Provincial Association for Liquor and Spirits Circulation.
  • For the first time, the Sichuan Provincial Association for Liquor and Spirits Circulation has partnered with a major global communications agency for joint ideation and strategic collaboration.
  • Jose Campon, CEO, Wavemaker China , shared his expectations: "The strategic cooperation with the Sichuan Provincial Association for Liquor and Spirits Circulation is a significant milestone.
  • Collaborating with the Sichuan Provincial Association for Liquor and Spirits Circulation underscores Wavemaker's consistent growth mindset: there's always a superior strategy for expansion.

Renowned Chinese Baijiu Brand Tuopai and Premier League's Wolverhampton Wanderers FC Held Global Official Partnership Signing Ceremony in London, Shede Spirits Showcased the Allure of Chinese Baijiu to the World

Retrieved on: 
Saturday, June 10, 2023

China's renowned Baijiu brand, Tuopai, as a sub-brand of Shede Spirits, and the Premier League powerhouse, Wolverhampton Wanderers FC, held a momentous global official partnership signing ceremony and banquet in London.

Key Points: 
  • China's renowned Baijiu brand, Tuopai, as a sub-brand of Shede Spirits, and the Premier League powerhouse, Wolverhampton Wanderers FC, held a momentous global official partnership signing ceremony and banquet in London.
  • Through this partnership, Tuopai will gain valuable benefits, including brand exposure and the opportunities to conduct consumer experiential activities.
  • Tuopai, a prominent Chinese Baijiu brand under Shede Spirits, a renowned Chinese Baijiu enterprise, originates from Shehong, one of the hometown of Chinese Baijiu.
  • By bringing joy to households worldwide through the enjoyment of Chinese Baijiu, they aim to showcase the captivating aesthetics of the Eastern lifestyle embedded within Chinese Baijiu.

Xinhua Silk Road: Chinese Baijiu brand Red Xifeng welcomed on high-end international event

Retrieved on: 
Wednesday, October 12, 2022

BEIJING, Oct. 12, 2022 /PRNewswire/ --Chinese Baijiu brand Red Xifeng, which belongs to one of China's reputed Baijiu brands - Xifeng Liquor, was broadly welcomed by the attendees of the NEXT Summit (Bali 2022) held recently.

Key Points: 
  • BEIJING, Oct. 12, 2022 /PRNewswire/ --Chinese Baijiu brand Red Xifeng, which belongs to one of China's reputed Baijiu brands - Xifeng Liquor, was broadly welcomed by the attendees of the NEXT Summit (Bali 2022) held recently.
  • Xifeng Liquor, which has already won nine global gold awards, participated in this year's NEXT Summit and carried forward the Chinese Baijiu culture in a way that better adapts to trends of the era.
  • Produced with its time-honored liquor-making technique dating from over 3,000 years ago, Xifeng Liquor has been one of the symbols for Chinese Baijiu culture.
  • With exports to more and more countries, Xifeng Liquor is demonstrating its unique potential for development as one of the choicest Chinese goods on international market.

Xinhua Silk Road: Chinese Baijiu brand Red Xifeng welcomed on high-end international event

Retrieved on: 
Wednesday, October 12, 2022

BEIJING, Oct. 12, 2022 /PRNewswire/ --Chinese Baijiu brand Red Xifeng, which belongs to one of China's reputed Baijiu brands - Xifeng Liquor, was broadly welcomed by the attendees of the NEXT Summit (Bali 2022) held recently.

Key Points: 
  • BEIJING, Oct. 12, 2022 /PRNewswire/ --Chinese Baijiu brand Red Xifeng, which belongs to one of China's reputed Baijiu brands - Xifeng Liquor, was broadly welcomed by the attendees of the NEXT Summit (Bali 2022) held recently.
  • Xifeng Liquor, which has already won nine global gold awards, participated in this year's NEXT Summit and carried forward the Chinese Baijiu culture in a way that better adapts to trends of the era.
  • Produced with its time-honored liquor-making technique dating from over 3,000 years ago, Xifeng Liquor has been one of the symbols for Chinese Baijiu culture.
  • With exports to more and more countries, Xifeng Liquor is demonstrating its unique potential for development as one of the choicest Chinese goods on international market.

Shanghai Guijiu wins international acclaims in Paris

Retrieved on: 
Wednesday, September 21, 2022

SHANGHAI, Sept. 21, 2022 /PRNewswire/ --Shanghai Guijiu Co.,Ltd., a rapidly expanding Chinese Baijiu brand, appeared recently at a high-end brand forum held at UNESCO headquarters in Paris, in an endeavor to promote the fast-growing liquor brand's fashionable and international image.

Key Points: 
  • SHANGHAI, Sept. 21, 2022 /PRNewswire/ --Shanghai Guijiu Co.,Ltd., a rapidly expanding Chinese Baijiu brand, appeared recently at a high-end brand forum held at UNESCO headquarters in Paris, in an endeavor to promote the fast-growing liquor brand's fashionable and international image.
  • With the pursuit of high product quality, Shanghai Guijiu has been endeavoring to raise worldwide brand awareness by winning a series of international competition awards, including International Spirits Challenge (ISC) 2022 and International Spirits Grand Challenge (ISGC).
  • In particular, Shanghai Guijiu Brand Experience Store Nanjing got iF Design Award 2022, which is one of the three major design awards in the world, demonstrating how Shanghai Guijiu valuesand excelsat customer experience.
  • Headquartered in Shanghai and globally focused, Shanghai Guijiu Co., Ltd. leads the innovation and development of the industry.

Contributing to stable employment, the Gui-Jiang-Xing project demonstrates the corporate social responsibility of Shanghai Guijiu

Retrieved on: 
Tuesday, July 19, 2022

Shanghai Guijiu will provide the productionteamswith free training courses on new media account operation, account start-up funds and generous bonus incentives and job opportunities.

Key Points: 
  • Shanghai Guijiu will provide the productionteamswith free training courses on new media account operation, account start-up funds and generous bonus incentives and job opportunities.
  • In addition, Shanghai Guijiu will also openone-on-one service accountsfor the digital Baijiu experience store of Guijiu Jiang, the brand of Shanghai Guijiu Technologyand allow creative freedom to the teams.
  • People-oriented ideas reflectthe corporate culture of Shanghai Guijiu and talents are the most important underlying logic of the company.
  • Headquartered in Shanghai and globally focused, Shanghai Guijiu leads the innovation and development of the industry.