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Statement of the members of the European Council, 25-26 February 2021

Retrieved on: 
Saturday, February 27, 2021

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Key Points: 
  • We use cookies in order to ensure that you can get the best browsing experience possible on the Council website.
  • Certain cookies are used to obtain aggregated statistics about website visits to help us constantly improve the site and better serve your needs.
  • Other cookies are used to boost performance and guarantee security of the website.
  • With your permission, we will use AT internet cookies to produce aggregated, anonymous data about our visitors' browsing and behaviour on our website.

AcuityAds to Present at Digiday's CMO Roundtable

Retrieved on: 
Thursday, February 11, 2021

The event, 'The Future of Omnichannel Consumer Journeys,' will provide an insightful and informative conversation for senior marketing leaders from major brands.

Key Points: 
  • The event, 'The Future of Omnichannel Consumer Journeys,' will provide an insightful and informative conversation for senior marketing leaders from major brands.
  • The session will be moderated by Jim Cooper, Editor in Chief at Digiday, with Mr. Bharwanidiscussing critical strategies for advertising in the post-cookie, privacy-protected environment.
  • AcuityAds is headquartered in Toronto with offices throughout the U.S., Europe and Latin America.
  • Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Mediavine Launches the Second of Its Two First-Party Data Solutions for Publishers

Retrieved on: 
Wednesday, February 10, 2021

Grow.me is Mediavine's existing proprietary audience engagement framework and the Mediavine Identity API is the company's new JavaScript API.

Key Points: 
  • Grow.me is Mediavine's existing proprietary audience engagement framework and the Mediavine Identity API is the company's new JavaScript API.
  • Both are lightweight, privacy-centric technologies that provide first-party data to the bid stream as an alternative to third-party cookies.
  • Grow.me is live in beta testing with more than 2,000 Mediavine publishers and has active integrations with LiveRamp and The Trade Desk.
  • "Publishers of all sizes need addressable solutions that persist in the face of browser- and device-level restrictions," said Eric Hochberger, Mediavine CEO and Co-Founder.

Adweek Announces the Inaugural Mediaweek Virtual Summit

Retrieved on: 
Wednesday, February 10, 2021

Like Adweek's widely popular Brandweek summit, now in its fourth year, Mediaweek will be a one-of-a-kind event, assembling publishers, marketers, agencies and platforms in a unique setting to encourage purposeful conversation and mutually beneficial interactions via workshops, intimate conversations and networking.

Key Points: 
  • Like Adweek's widely popular Brandweek summit, now in its fourth year, Mediaweek will be a one-of-a-kind event, assembling publishers, marketers, agencies and platforms in a unique setting to encourage purposeful conversation and mutually beneficial interactions via workshops, intimate conversations and networking.
  • Various pass options are available and include options to access Main Stage sessions, Masterclasses, networking opportunities, on demand content and more.
  • "We're excited to introduce Mediaweek as a premier event that will bring together the best minds in the media and marketing community at the highest level," said Jeffrey Litvack, CEO of Adweek.
  • "Mediaweek will help buyers and sellers build new toolkits to safely and effectively leverage this emerging technology, navigate a post-cookie world and drive ROI."

BlueConic Helps Organizations Continue to Build First-Party Data Assets in the Wake of Third-Party Cookie Deprecation

Retrieved on: 
Tuesday, February 9, 2021

BlueConic, the worlds leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions.

Key Points: 
  • BlueConic, the worlds leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions.
  • With this new functionality, BlueConic is giving companies the ability to centrally manage first-party server-side cookies to continue to build their first-party data assets and untether their marketing tactics from technologies that rely on third-party cookies.
  • Collecting consented, first-party data in unified profiles helps companies power personalization tactics (e.g., relevant product recommendations, personalized offers and reminders etc.)
  • As a result, companies can continue capturing on-site data to enrich the unified customer profiles stored within their BlueConic database with confidence and utility.

How a Missed Date Turned into The Nation's First On-Demand Warm Cookie Delivery Brand: Tiff's Treats Founders Sign Book Deal with Harper Horizon to Tell All

Retrieved on: 
Tuesday, February 2, 2021

"We are very excited to work with Harper Horizon to bring you the story of Tiff's Treats!"

Key Points: 
  • "We are very excited to work with Harper Horizon to bring you the story of Tiff's Treats!"
  • The book will detail some of the couple's favorite "warm cookie moments" Tiff's Treats' true magic, the moment of human connection and happiness their warm cookies facilitatewith customers over the years.
  • And to the thousands of cookie fans who have requested recipes or drooled over Tiff's Treats' cookie beauty shots: the book will not disappoint.
  • As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born.

Forward look: 1 - 14 February 2021

Retrieved on: 
Saturday, January 30, 2021

We use cookies in order to ensure that you can get the best browsing experience possible on the Council website.

Key Points: 
  • We use cookies in order to ensure that you can get the best browsing experience possible on the Council website.
  • Certain cookies are used to obtain aggregated statistics about website visits to help us constantly improve the site and better serve your needs.
  • Other cookies are used to boost performance and guarantee security of the website.
  • With your permission, we will use AT internet cookies to produce aggregated, anonymous data about our visitors' browsing and behaviour on our website.

New CAPS by COOKIES Capsules Blend Non-Psychedelic Mushrooms, Cannabinoids, and Terpenes in Novel Wellness Formulation

Retrieved on: 
Thursday, January 14, 2021

The non-intoxicating formulation is available on the COOKIES CBD website for consumers 21+ in all 50 states.

Key Points: 
  • The non-intoxicating formulation is available on the COOKIES CBD website for consumers 21+ in all 50 states.
  • While COOKIES is best known for its cannabis genetics, our team has been experimenting with mushrooms for years.
  • It is only natural that we brought these worlds together with CAPS and this is only the beginning.
  • CAPS BY COOKIES is now exclusively available on the COOKIES CBD website , with plans for expansion into retail locations later in 2021.

Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group Research

Retrieved on: 
Thursday, January 14, 2021

The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world.

Key Points: 
  • The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world.
  • The rush to explore and adopt collaborative data solutions is about more than the pending death of the cookie, Apples IDFA and regulation, said Bruce Biegel, senior managing partner of Winterberry Group.
  • Collaborative Data Solutions: Data and Identity in the Era of Collaboration, is available for download at: https://www.winterberrygroup.com/insights-library .
  • Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce.

Girl Scout Cookie Season Kicks Off Nationally, Bringing Joy During Challenging Times

Retrieved on: 
Tuesday, January 12, 2021

The Girl Scout Cookie Program has long taught girls how to run a business via in-person booths, door-to-door activity, and the Digital Cookie platform online, which GSUSA launched in 2014.

Key Points: 
  • The Girl Scout Cookie Program has long taught girls how to run a business via in-person booths, door-to-door activity, and the Digital Cookie platform online, which GSUSA launched in 2014.
  • In select markets, with additional markets added throughout cookie season, consumers can order Girl Scout Cookies for pickup or delivery on Grubhub.com or the Grubhub app.
  • GSUSA is making it possible for all consumers nationwide who don't already know a Girl Scout to purchase Girl Scout Cookies online for shipment to their doors.
  • Girl Scout Cookie season is recognized nationally from January through April, but local timing and product availability varies, so contact your local council for more information.