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Statement of the members of the European Council, 25 March 2021

Retrieved on: 
Friday, March 26, 2021

We use cookies in order to ensure that you can get the best browsing experience possible on the Council website.

Key Points: 
  • We use cookies in order to ensure that you can get the best browsing experience possible on the Council website.
  • Certain cookies are used to obtain aggregated statistics about website visits to help us constantly improve the site and better serve your needs.
  • Other cookies are used to boost performance and guarantee security of the website.
  • With your permission, we will use AT internet cookies to produce aggregated, anonymous data about our visitors' browsing and behaviour on our website.

Insomnia Cookies® Launches 'CookieMagic™,' An Unlimited Cookie Membership

Retrieved on: 
Tuesday, March 23, 2021

PHILADELPHIA, March 23, 2021 /PRNewswire/ -- Today, Insomnia Cookies announced the launch of CookieMagic , the nation's first "unlimited cookie" membership.

Key Points: 
  • PHILADELPHIA, March 23, 2021 /PRNewswire/ -- Today, Insomnia Cookies announced the launch of CookieMagic , the nation's first "unlimited cookie" membership.
  • Insomnia created CookieMagic based on feedback from loyal customers and emerging trends showing a growing demand for cookies across the country1.
  • To keep up-to-date on the latest cookie news, follow Insomnia Cookies on Instagram , Facebook ,Twitter, and TikTok .
  • Today with more than 190 locations nationwide and growing, Insomnia Cookies offers a wide variety of delicious cookies and sweet treats in-store, local delivery, and nationwide shipping.

SEOHost.Net Principal: What Google's Decision to Phase Out Tracking Cookies Means for Advertisers

Retrieved on: 
Thursday, March 18, 2021

18, 2021 /PRNewswire-PRWeb/ -- Terry Cane, COO of SEOHost.net ( https://www.seohost.net ), believes Google's decision to phase out support for third-party cookies isn't as bad as some have made it out to be.

Key Points: 
  • 18, 2021 /PRNewswire-PRWeb/ -- Terry Cane, COO of SEOHost.net ( https://www.seohost.net ), believes Google's decision to phase out support for third-party cookies isn't as bad as some have made it out to be.
  • The search giant announced last January its intent to remove support for cookies in its Chrome browser within the coming two years.
  • "We realize this means other providers may offer a level of user identity for ad tracking across the web that we will not," Temkin wrote.
  • Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers."

LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine

Retrieved on: 
Wednesday, March 17, 2021

LoopMes real-time AI learning system provides in-flight optimization across multiple attributes, driving ad performance and uplift against marketing outcomes.

Key Points: 
  • LoopMes real-time AI learning system provides in-flight optimization across multiple attributes, driving ad performance and uplift against marketing outcomes.
  • In recent scenario testing models, results have shown that there is virtually no difference in the AI predictive modeling efficacy when all identifiers were removed.
  • As we navigate this post-cookie and post-IDFA reality, LoopMe is positioned very strongly.
  • LoopMe is a tech business at its heart, says Rishad Tobaccowala, former Chief Growth Officer at Publicis and LoopMe Data Advisory Board Member.

IAB Issues Industry-Wide Wake-Up Call: The Industry's Perceived Sense of Readiness Around the Loss of Third-Party Cookies and Identifiers Does Not Align with its Concerns and Challenges

Retrieved on: 
Thursday, March 11, 2021

"IAB State of Data reveals that the majority of the digital media ecosystem believes they're ready for what's next.

Key Points: 
  • "IAB State of Data reveals that the majority of the digital media ecosystem believes they're ready for what's next.
  • Many are wrong, with no solutions to the most pressing challenges their businesses will face when third-party identifiers go away."
  • Conversely, over 40% of the industry says they are concerned with limitations regarding targeting (45%) as well as with ad campaign measurement (41%).
  • IAB partnered with Ipsos to develop an industry-focused quantitative exploration to assess the digital advertising ecosystem's preparedness for the loss of third-party cookies and identifiers.

CloudCommerce to Benefit from the Google Cookie Apocalypse

Retrieved on: 
Tuesday, March 9, 2021

Doing so places the Company in a unique position to not only survive the Cookie Apocalypse unleashed by Google, but to profit from advertising industry chaos that is likely to follow.

Key Points: 
  • Doing so places the Company in a unique position to not only survive the Cookie Apocalypse unleashed by Google, but to profit from advertising industry chaos that is likely to follow.
  • Andrew Van Noy, CloudCommerce CEO commented, Google claims that it wants to promote user-privacy and digital consent through first-party data.
  • And, it is the big players, such as Google, Amazon, Facebook, Apple, and Microsoft which have the monopoly on first party data.
  • The Google Cookie Apocalypse coming in 2022 could wipe out 85% of the digital market according to Data Science Analyst, Roger Kamena.

Trade House Media Commits To Supporting All Credible Ad Targeting Products

Retrieved on: 
Monday, March 8, 2021

LONDON, March 8, 2021 /PRNewswire/ -- Trade House Media , the leading managed ad solution provider announce that they have integrated with and support all credible, forward-looking ad targeting products available in the industry today.

Key Points: 
  • LONDON, March 8, 2021 /PRNewswire/ -- Trade House Media , the leading managed ad solution provider announce that they have integrated with and support all credible, forward-looking ad targeting products available in the industry today.
  • Trade House Media provides exclusive ad management as a service for digital media owners and the integration with the top identity solutions in the space ensures that value for publishers is preserved on a post-cookie internet.
  • Trade House Media specialise in providing fully managed ad solutions to media owners.
  • Trade House Media was founded to give publishers back their time, gain access to decades of experience and enable integration of technology that delivers.

CloudCommerce to Use Artificial Intelligence (AI) to Solve Industry Problems Caused by Google

Retrieved on: 
Friday, March 5, 2021

Googles announcement that third-party cookies are going away someday soon was very bad news for the ad-targeting industry.

Key Points: 
  • Googles announcement that third-party cookies are going away someday soon was very bad news for the ad-targeting industry.
  • Further, Google took the next step of promising to make it harder to replace cookies with alternative user-tracking technologies.
  • Developing these personas is based on extensive research and requires the use of artificial intelligence and machine learning tools.
  • For brands of all types, artificial intelligence will make buyer personas more valuable than ever by making them more accurate and personalized.

MediaMath Helps Brands Prepare for Identity-Centric Future Through Integration with LiveIntent's nonID; Latest SOURCE Integration Delivers Scaled Identity Management and Attribution

Retrieved on: 
Monday, March 1, 2021

With the integration of LiveIntent into SOURCE, MediaMath will enable brands to deliver personalized advertising without third-party cookies within LiveIntent's email exchange and on the open web using LiveIntent's identifier, nonID.

Key Points: 
  • With the integration of LiveIntent into SOURCE, MediaMath will enable brands to deliver personalized advertising without third-party cookies within LiveIntent's email exchange and on the open web using LiveIntent's identifier, nonID.
  • The integration works across devices, channels and platforms, and seamlessly bridges to other Identity solutions, in addition to serving as an attribution tool through MediaMath's ConnectedID.
  • "The completion of LiveIntent's nonID integration into SOURCE helps our clients scale their cookieless reach and connects their advertising and marketing strategies across funnel and format."
  • To learn more about how brands can prepare for a new era and take advantage of first-party identity, read our Identity Playbook .

Global Cookie, Cracker, Pasta, and Tortilla Market Report 2021-2025 & 2030

Retrieved on: 
Monday, March 1, 2021

DUBLIN, March 1, 2021 /PRNewswire/ -- The "Cookie, Cracker, Pasta, and Tortilla Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • DUBLIN, March 1, 2021 /PRNewswire/ -- The "Cookie, Cracker, Pasta, and Tortilla Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering.
  • Cookie, Cracker, Pasta, And Tortilla Global Market Report 2021: COVID-19 Impact and Recovery to 2030 provides the strategists, marketers and senior management with the critical information they need to assess the global cookie, cracker, pasta, and tortilla market as it emerges from the COVID-19 shut down.
  • The Cookie, Cracker, Pasta, And Tortilla market global report answers all these questions and many more.
  • The cookie, cracker, pasta, and tortilla products market consists of sales of cookie, cracker, pasta, and tortilla products by entities (organizations, sole traders and partnerships) that produce cookie, cracker, pasta, and tortilla products.