U.S. News Intent Intelligence Offers First Party Audience Data Platform
b'WASHINGTON, May 5, 2021 /PRNewswire/ --U.S. News & World Report, the global authority in rankings and data-driven journalism, today announced the launch of U.S. News Intent Intelligence the company\'s first-party data platform.
- b'WASHINGTON, May 5, 2021 /PRNewswire/ --U.S. News & World Report, the global authority in rankings and data-driven journalism, today announced the launch of U.S. News Intent Intelligence the company\'s first-party data platform.
- As third-party cookies continue to deprecate, we know this kind of unique and high quality first-party data is extremely valuable to marketers."\nU.S.
- Working with the data management platform Permutive , has allowed U.S. News to better segment and scale its first-party data.\n"This year, we\'re taking an audience first approach with our clients, consulting on ways they can drive back-end results by leveraging U.S. News Intent Intelligence.
- News Intent Intelligence brings together sources of user data from across the organization.