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U.S. News Intent Intelligence Offers First Party Audience Data Platform

Retrieved on: 
Wednesday, May 5, 2021

b'WASHINGTON, May 5, 2021 /PRNewswire/ --U.S. News & World Report, the global authority in rankings and data-driven journalism, today announced the launch of U.S. News Intent Intelligence the company\'s first-party data platform.

Key Points: 
  • b'WASHINGTON, May 5, 2021 /PRNewswire/ --U.S. News & World Report, the global authority in rankings and data-driven journalism, today announced the launch of U.S. News Intent Intelligence the company\'s first-party data platform.
  • As third-party cookies continue to deprecate, we know this kind of unique and high quality first-party data is extremely valuable to marketers."\nU.S.
  • Working with the data management platform Permutive , has allowed U.S. News to better segment and scale its first-party data.\n"This year, we\'re taking an audience first approach with our clients, consulting on ways they can drive back-end results by leveraging U.S. News Intent Intelligence.
  • News Intent Intelligence brings together sources of user data from across the organization.

Online Ad Platform Offers Free Access to Google's Advanced Integrated Tool Stack

Retrieved on: 
Tuesday, May 4, 2021

Google has not been more specific since then, but with competing browsers already blocking third-party cookies, extensions seem unlikely.

Key Points: 
  • Google has not been more specific since then, but with competing browsers already blocking third-party cookies, extensions seem unlikely.
  • This began to pose serious problems for marketers with Apple\'s March 2020 update to Safari\'s Intelligent Tracking Prevention (ITP).
  • The ad would appear not to have converted, which would then skew all subsequent analysis, potentially including how future ad budgets get allocated.\nIn contrast, first-party cookies remain widely accepted.
  • According to OnePortal CEO Paxton Song , this process takes even seasoned online marketing veterans another three to six months.

BIGtoken to Host Webinar on Thursday, May 6, 2021 to Discuss New Opportunities for Ad Tech in a World Without Third-Party Cookies

Retrieved on: 
Thursday, April 29, 2021

When privacy regulations forced advertisers to change their ethics and technology, the industry needed a new strategy to stay afloat.

Key Points: 
  • When privacy regulations forced advertisers to change their ethics and technology, the industry needed a new strategy to stay afloat.
  • Luckily, some saw possibilities where privacy laws could impact publishers and brands in a positive way.
  • With Google\xe2\x80\x99s removal of third-party cookies, Chrome\xe2\x80\x99s Privacy Sandbox, and Apple\xe2\x80\x99s opt-in for Identifiers for Advertisers (IDFA), how can brands work to understand their consumers better?
  • We do not assume any obligation to update any forward-looking statements.\nView source version on businesswire.com: https://www.businesswire.com/news/home/20210429005323/en/\n'

Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data

Retrieved on: 
Wednesday, April 28, 2021

"It\'s all thanks to the massive amount of first-party commerce data safely housed in Criteo\'s Shopper Graph .

Key Points: 
  • "It\'s all thanks to the massive amount of first-party commerce data safely housed in Criteo\'s Shopper Graph .
  • "\nCriteo\'s contextual solution starts with a deep understanding of an advertiser\'s first-party data, analyzing the most recent purchases from existing consumers.
  • By indexing every publisher URL across its vast media network with both contextual and commerce signals, Criteo can display personalized product recommendations without relying on third-party cookies.
  • Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.

Adobe Announces Industry’s First CDP Architected For First-Party Data

Retrieved on: 
Tuesday, April 27, 2021

Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies.\nThis press release features multimedia.

Key Points: 
  • Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies.\nThis press release features multimedia.
  • Consumers today are more attentive to the data they share, which has resulted in a patchwork of privacy regulations globally.
  • \xe2\x80\x9cWith Adobe Real-time CDP, we are partnering with brands to deliver relevant, responsive and respectful experiences through first-party data.\xe2\x80\x9d\nA Centralized Hub for First-Party Data: Adobe Real-time CDP serves as a centralized hub for brands to bring together varying types of first-party event and attribute data to form a more complete view of their customers.
  • As additional data is added and richer customer profiles are built, brands can use Adobe Target to personalize experiences.

OnMail Launches New Mobile iOS App; Now Modernizes Your Existing Email Accounts with Unique OnMail Features

Retrieved on: 
Tuesday, April 27, 2021

You can bring over your Gmail, Outlook, and more accounts from other providers to access unique OnMail features in an improved, consistent experience across all your email accounts.

Key Points: 
  • You can bring over your Gmail, Outlook, and more accounts from other providers to access unique OnMail features in an improved, consistent experience across all your email accounts.
  • Other big tech ad-based email services rely on your email address as a unique identifier across their free products to trace you and your internet behaviors to target you even better for advertisements.
  • More importantly, we do not treat your email account like a traceable web cookie to track and target you with ads.
  • Over time the balance of power between email senders and receivers has shifted almost completely toward senders\' control.

Intent IQ Introduces New Privacy-forward First Party Data Sharing Choice Proposal to Empower Consumers and the Advertising & Media Ecosystem

Retrieved on: 
Monday, April 26, 2021

In contrast, third-party cookies offer 56% coverage and log-in solutions offer coverage of less than 20%.\nData Sharing Choice is designed with a privacy-first mindset by giving consumers the opportunity to opt into data sharing.

Key Points: 
  • In contrast, third-party cookies offer 56% coverage and log-in solutions offer coverage of less than 20%.\nData Sharing Choice is designed with a privacy-first mindset by giving consumers the opportunity to opt into data sharing.
  • Consumers share data via an opt-in system that in turn funds their free access to content and manages their cookie preferences.
  • Advertisers have a choice beyond the walled gardens and importantly are able to measure the effectiveness of their advertising across sites.
  • Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel.

Terminus Delivers Unique Data Set to Fuel Go-to-Market Teams in a Post-Cookie World

Retrieved on: 
Wednesday, April 14, 2021

The combination of Terminus Chat Experiences and Terminus Email Experiences through its acquisitions of Sigstr and Ramble is a powerful advancement for go-to-market teams preparing for new ways to target without third-party cookies.\nTerminus delivers a completely unique data set that relies on household IP addresses collected from its unique Chat and Email Experiences product lines.

Key Points: 
  • The combination of Terminus Chat Experiences and Terminus Email Experiences through its acquisitions of Sigstr and Ramble is a powerful advancement for go-to-market teams preparing for new ways to target without third-party cookies.\nTerminus delivers a completely unique data set that relies on household IP addresses collected from its unique Chat and Email Experiences product lines.
  • But, for the last 18 months Terminus has been playing the long game,\xe2\x80\x9d said Bryan Wade, Terminus chief product officer.
  • Not only do customers have access to a completely novel data set, but one that is accurate and incredibly powerful for targeting.
  • Terminus offers the best data, channels, and analytics all in one platform; powering high-performing go-to-market teams.

Forward look: 29 March - 11 April 2021

Retrieved on: 
Saturday, March 27, 2021

We use cookies in order to ensure that you can get the best browsing experience possible on the Council website.

Key Points: 
  • We use cookies in order to ensure that you can get the best browsing experience possible on the Council website.
  • Certain cookies are used to obtain aggregated statistics about website visits to help us constantly improve the site and better serve your needs.
  • Other cookies are used to boost performance and guarantee security of the website.
  • With your permission, we will use AT internet cookies to produce aggregated, anonymous data about our visitors' browsing and behaviour on our website.

Statement by the members of the Euro Summit, 25 March 2021

Retrieved on: 
Friday, March 26, 2021

We use cookies in order to ensure that you can get the best browsing experience possible on the Council website.

Key Points: 
  • We use cookies in order to ensure that you can get the best browsing experience possible on the Council website.
  • Certain cookies are used to obtain aggregated statistics about website visits to help us constantly improve the site and better serve your needs.
  • Other cookies are used to boost performance and guarantee security of the website.
  • With your permission, we will use AT internet cookies to produce aggregated, anonymous data about our visitors' browsing and behaviour on our website.