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Viant Announces Panel Discussion on Digital Identity

Retrieved on: 
Thursday, June 3, 2021

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that Tim Vanderhook, Chief Executive Officer and other senior industry experts are scheduled to discuss the future of digital identity on a Viant panel this month.

Key Points: 
  • Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that Tim Vanderhook, Chief Executive Officer and other senior industry experts are scheduled to discuss the future of digital identity on a Viant panel this month.
  • Details for the event are as follows:
    Description: With the death of third-party cookies and new privacy regulations, marketers are left feeling uncertain on how to navigate the future of digital advertising.
  • Today, channels like CTV, browsers such as Safari and Firefox, and mobile apps are already in cookieless environments.
  • Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchangers 2021 Programmatic Power Players list.

Criteo Rebrands, Reveals Roadmap for Future of Open Internet During Company's Investor Day

Retrieved on: 
Thursday, June 3, 2021

The rebrand marks Criteo's commitment to supporting a fair and open internet that enables discovery, innovation and choice.

Key Points: 
  • The rebrand marks Criteo's commitment to supporting a fair and open internet that enables discovery, innovation and choice.
  • It also speaks to the vast opportunity Criteo can capitalize on as it prepares for the future of advertising without cookies.
  • "When we say, 'The Future is Wide Open,' we're talking about the tremendous possibilities Criteo's unique dataset presents for improving every consumer experience on the open internet," said Todd Parsons, Chief Product Officer at Criteo.
  • Most notably, the day addresses the future of advertising and the company's product roadmap to realize its vision of bringing richer experiences to every consumer.

Meitu, Inc. Announces Support for Unified ID 2.0

Retrieved on: 
Tuesday, June 1, 2021

This announcement lends significant support to Unified ID 2.0, which has already gained notable momentum amongst media companies and technology players globally.

Key Points: 
  • This announcement lends significant support to Unified ID 2.0, which has already gained notable momentum amongst media companies and technology players globally.
  • Furthermore, we have been encouraged by the global support Unified ID 2.0 has already had across the industry."
  • "Unlike cookies, Unified ID 2.0 operates across advertising channels including mobile, audio, browsers, OTT/TV apps and devices with a single ID.
  • For more information about Unified ID 2.0, please visit the Unified ID solution site .

Ian Ballon, Kevin Scott, and Darren Abernethy to Speak at 2021 Privacy + Security Forum Spring Academy

Retrieved on: 
Wednesday, May 26, 2021

NEW YORK, May 25, 2021 /PRNewswire-PRWeb/ -- Ian C. Ballon, JD, LLM, CIPP/US , Kevin M. Scott, CIPP/US , and Darren Abernethy, CIPP/US, CIPP/A, CIPP/C.

Key Points: 
  • NEW YORK, May 25, 2021 /PRNewswire-PRWeb/ -- Ian C. Ballon, JD, LLM, CIPP/US , Kevin M. Scott, CIPP/US , and Darren Abernethy, CIPP/US, CIPP/A, CIPP/C.
  • CIPP/E, CIPP/G, CIPM, CIPT of global law firm Greenberg Traurig, LLP will speak at the 2021 Privacy + Security Forum Spring Academy to be held May 24 26.
  • This year's virtual forum will break down the silos of privacy and security by bringing together seasoned thought leaders hosting virtual sessions and workshops designed to deliver practical takeaways for all conference participants.
  • On May 25 from 2:00 p.m. - 3:00 p.m., Abernethy will present the session, "Current Ad Tech Evolution & the Art of the Cookie Policy."

The First Draft Text Editor Expands Its Artificial Intelligence with Emphasis on Privacy

Retrieved on: 
Monday, May 24, 2021

But by using artificial intelligence to answer questions offline, the software not only reduces dependency on search engines; it additionally reduces the risks of cookie tracking and unknowingly giving third parties access to browser histories.

Key Points: 
  • But by using artificial intelligence to answer questions offline, the software not only reduces dependency on search engines; it additionally reduces the risks of cookie tracking and unknowingly giving third parties access to browser histories.
  • Its Text Extractor, as another example, acts a personal data miner for when writers need immediate access to topic-specific terminology.
  • "So what goes into First Draft, stays in First Draft."
  • And like with all of First Draft's functions since 2014, this function also stores data on the writer's hard drive.

Vericast Introduces Household Connect™, an Industry-first Targeting Approach

Retrieved on: 
Tuesday, May 18, 2021

Household Connect\xe2\x80\x99s exclusive, patent-pending targeting approach is not reliant on cookies or device IDs.

Key Points: 
  • Household Connect\xe2\x80\x99s exclusive, patent-pending targeting approach is not reliant on cookies or device IDs.
  • Household Connect examines relationships between devices based on their behaviors to create digital households.
  • Every day, Vericast influences purchasing and transaction behavior of more than 120 million households \xe2\x80\x93 impacting where they eat, shop, buy, save and borrow.
  • Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.\nView source version on businesswire.com: https://www.businesswire.com/news/home/20210518005126/en/\n'

Green Thumb and COOKIES Announce the Grand Opening of COOKIES on the Strip in Las Vegas on May 14

Retrieved on: 
Thursday, May 13, 2021

The company previously announced an exclusive partnership with COOKIES , an international cannabis brand, making this the first COOKIES store in Nevada.

Key Points: 
  • The company previously announced an exclusive partnership with COOKIES , an international cannabis brand, making this the first COOKIES store in Nevada.
  • With the opening of COOKIES \xe2\x80\x99 first location in Nevada, on the iconic Strip, this adds to the growing international footprint of COOKIES locations.
  • "We have such a special menu selected for the opening and new genetics being created just for this location.
  • We are excited to partner with them and open this flagship location right on the Las Vegas Strip.

There May Be a Tax Refund in Your Future: TaxAct Renews Partnership with OpenFortune and Becomes Exclusive Tax Filing Partner

Retrieved on: 
Wednesday, May 12, 2021

"\nFortune cookie messages have long been inspiring dinner table conversations around future health, wealth and happiness.

Key Points: 
  • "\nFortune cookie messages have long been inspiring dinner table conversations around future health, wealth and happiness.
  • In the age of social media, those conversations go beyond the dinner table and into the social sphere, where you see millions of fortune cookie posts per day.
  • At TaxAct, taxes are our expertise, but we don\'t see them as the end goal.
  • Possibilities that help each hardworking American not only claim the money they deserve but also enable them to make smart money decisions.

BDEX Now Offering Powerful New Audience Modeling Tool Via 20 Data Activation Partners

Retrieved on: 
Tuesday, May 11, 2021

"We are delighted to be partnering with BDEX and offering its latest solution for cookie-free audience targeting.

Key Points: 
  • "We are delighted to be partnering with BDEX and offering its latest solution for cookie-free audience targeting.
  • "\nEstablished in 2014, BDEX is the first ever Data Exchange Platform (DXP) and is one of the Inc 5000 fastest-growing privately-owned U.S. companies.
  • Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S.
  • The company also provides privacy-focused machine learning modeling technology that allows marketers to effortlessly scale up their target audiences.

Oklahoma City Residents Can Now Enjoy Warm Cookie Delivery From Tiff's Treats' First Oklahoma Store

Retrieved on: 
Thursday, May 6, 2021

Tiff\'s Treats is encouraging attendees to also get involved and bring sippy cups and diaper wipes to donate to the charity.

Key Points: 
  • Tiff\'s Treats is encouraging attendees to also get involved and bring sippy cups and diaper wipes to donate to the charity.
  • Attendees will enjoy a free dozen cookies, music from DJ Chik, giveaways and surprises.
  • The Oklahoma City expansion was funded in part by territory partner Capstar Oklahoma, LLC.\nIn 1999, Tiffany Taylor accidentally stood up Leon Chen for a date.
  • As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born.