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Newsweek Supports Unified ID 2.0 Initiative

Retrieved on: 
Wednesday, June 30, 2021
Computer access control, HTTP cookie, Hacking, Internet privacy, Tracking

Newsweek joins a long list of globally recognized companies like Oracle, The Washington Post, Nielsen and others in supporting Unified ID 2.0 as a first-party data solution.

Key Points: 
  • Newsweek joins a long list of globally recognized companies like Oracle, The Washington Post, Nielsen and others in supporting Unified ID 2.0 as a first-party data solution.
  • Unified ID 2.0 empowers publishers to pseudonymize their first-party customer data, measure their media investments without third-party cookies, and supportadvertisers'abilitiesto optimize their targeted reach.
  • Initially developed by The Trade Desk, Unified ID 2.0 provides an alternative to third-party cookies in the form of an anonymized identifier tied to encrypted email addresses.
  • Unified ID 2.0 is a next-generation identity solution that is a soon-to-be open-source digital framework.

Comscore and Retargetly Partner to Extend Cookieless Targeting Solution in Latin America

Retrieved on: 
Tuesday, June 29, 2021
Marketing, Business models, Online advertising, Advertising, comScore, Targeted advertising, HTTP cookie, Reston, Virginia, Supply chain operations reference

RESTON, Va., June 29, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for media planning, transaction and evaluation across platforms, is excited to announce it has partnered withRetargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.

Key Points: 
  • RESTON, Va., June 29, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for media planning, transaction and evaluation across platforms, is excited to announce it has partnered withRetargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
  • The solution uses artificial intelligence to understand which contexts are most akin to Retargetly audiences and allows to reach those audiences without the need for cookies or other user-tracking IDs.
  • "We are excited to announce this agreement, which is going to change the way we think about contextual audiences in Latin America.
  • "We are thrilled to partner with Retargetly, the leader in Latin America audience targeting solutions, to bring this innovation to advertisers."

Tastiest. Insurance. Ever. This National Insurance Awareness Day, Breyers® Offers "Cookie Coverage" With Every Tub Of Improved Cookies & Cream Frozen Dairy Dessert

Retrieved on: 
Monday, June 28, 2021
Food and drink, Foods, Desserts, Breyers, Cuisine of Philadelphia, Ice cream, Cookies and cream, Cookie, HTTP cookie, Parlour, Choco Taco

Today, Breyers announced "Cookie Coverage," a new policy to celebrate its revamped Cookies & Cream Frozen Dairy Dessert recipe now made with 20% more cookie pieces in every tub.

Key Points: 
  • Today, Breyers announced "Cookie Coverage," a new policy to celebrate its revamped Cookies & Cream Frozen Dairy Dessert recipe now made with 20% more cookie pieces in every tub.
  • Breyers Cookie Coverage guarantees 100% satisfaction with Breyers Cookies & Cream or the next tub is on us.
  • "We know fans will love the improved recipe, and there's no better way to guarantee satisfaction than with the sweetest insurance policy ever."
  • And for Breyers' non-dairy fans, the brand is rolling out non-dairy Breyers Cookies & Cream in July 2021.

SEOHost.net Principal: What Google's Decision to Phase Out Tracking Cookies Means for Advertisers

Retrieved on: 
Monday, June 28, 2021
Web browsers, Software, Internet privacy, Technology, Tracking, Computer access control, HTTP cookie, Hacking, Google Chrome, World Wide Web, Behavioral retargeting, Privacy concerns regarding Google

Last January, the search giant announced its intent to remove support for cookies in its Chrome browser within the coming two years.

Key Points: 
  • Last January, the search giant announced its intent to remove support for cookies in its Chrome browser within the coming two years.
  • It will no longer rely on any identifiers to target its advertisements, nor will it support brands that do.
  • "We realize this means other providers may offer a level of user identity for ad tracking across the web that we will not," Temkin wrote.
  • Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers."

Tiff's Treats Reveals First Raleigh, N.C. Store Location

Retrieved on: 
Friday, June 25, 2021
Food and drink, Foods, Biscuits, Cookie, Desserts, HTTP cookie, Baking

Tiff's Treats delivers baked-to-order cookies warm from the oven from 65 locations across Texas, Georgia, Tennessee, Oklahoma and North Carolina, with three Charlotte locations.

Key Points: 
  • Tiff's Treats delivers baked-to-order cookies warm from the oven from 65 locations across Texas, Georgia, Tennessee, Oklahoma and North Carolina, with three Charlotte locations.
  • "With the warm reception we were given in Charlotte, we've been eager to expand and deliver warm cookies to more people around North Carolina," said Tiffany Chen, Tiff's Treats co-founder.
  • It's a great location for our delivery drivers and in a prime spot for shoppers to pick up a dozen cookies to-go."
  • Customers can order online, with the Tiff's Treats app or by phone, all supported by industry-leading technology and top-notch customer service.

IRI to Host Virtual Cannes Clubhouse Featuring Daily Conversations with Media Industry Leaders

Retrieved on: 
Thursday, June 17, 2021
Consulting, Other Retail, Online Retail, Technology, Professional services, Marketing, Advertising, Communications, Social media, Retail, Internet, Internet privacy, Tracking, Computer access control, HTTP cookie, Hacking, Privacy, Articles, Information privacy, Computer security

His expectations of the CPG industrys ever-evolving technology and media landscape will create a path for advertisers to have successful consumer engagement.

Key Points: 
  • His expectations of the CPG industrys ever-evolving technology and media landscape will create a path for advertisers to have successful consumer engagement.
  • Tracking the activity of web users is about to become more complex as major ad platforms block third-party cookies.
  • Understanding and knowing how to navigate new data privacy and compliance rules will be imperative to success.
  • The importance of marketers connecting with the up-and-coming generation, Gen Z, will be the focus of Pelino and Zalis session.

Contentsquare Launches First Cookieless Experience Analytics Solution to Help Businesses Build Digital Trust

Retrieved on: 
Thursday, June 17, 2021
Technology, Mobile, Wireless, Finance, Consulting, Professional services, Software, Networks, Internet, Data management, Articles, Big data, Business intelligence, Internet privacy, Business, Analytics, HTTP cookie

To help brands build better digital experiences and establish greater digital trust with customers, Contentsquare, the global leader in digital experience analytics, today announced a cookieless analytics solution that allows teams to access critical revenue insights without any use of cookies.

Key Points: 
  • To help brands build better digital experiences and establish greater digital trust with customers, Contentsquare, the global leader in digital experience analytics, today announced a cookieless analytics solution that allows teams to access critical revenue insights without any use of cookies.
  • Privacy is a central pillar of the new digital society, which is why digital trust is at the heart of customer experience.
  • Contentsquare will keep investing more and more in helping businesses cultivate trusted relationships with their customers, said Jonathan Cherki, CEO and Founder of Contentsquare.
  • By enabling a cookieless digital experience, Contentsquare is preparing businesses for a privacy-first digital experience and a world without tracking cookies.

Seventy-Four Percent of Pharmaceutical Marketing Executives Say Changes in Third-Party Cookie Management Will Be Impactful or Very Impactful on Their Media Plans

Retrieved on: 
Wednesday, June 16, 2021
Marketing, Communications, Health, Other Health, Pharmaceutical, Biotechnology, Marketing, Articles, Business process, Business models, Digital marketing, Online advertising, HTTP cookie, Pharma, Advertising

The paper finds that although most respondents did not have a clear understanding of the changes in third-party cookie management, 74 percent of pharma marketing executives say the changes will be impactful or very impactful on their media plans.

Key Points: 
  • The paper finds that although most respondents did not have a clear understanding of the changes in third-party cookie management, 74 percent of pharma marketing executives say the changes will be impactful or very impactful on their media plans.
  • However, less than half of those companies have taken action to address the coming changes.
  • Pharmaceutical executives will rely heavily on their media agencies to understand the intricacies of the changes and recommend strategies to minimize the impact these changes may have on digital marketing.
  • Changes in Third-Party Cookie Management and Their Effects on Pharmaceutical Brands is currently available.

Lenny & Larry's Unveils New Product Expansion With Their First-Ever Plant-Based Protein Bar

Retrieved on: 
Tuesday, June 8, 2021
Food and drink, Foods, Cookies, Biscuits, Cookie, Desserts, HTTP cookie

Lenny & Larry's The Complete Cookie-fied Bar is a soft, chewy bar topped with Lenny & Larry's signature crunchy cookie pieces for a deliciously satisfying and unique snacking experience.

Key Points: 
  • Lenny & Larry's The Complete Cookie-fied Bar is a soft, chewy bar topped with Lenny & Larry's signature crunchy cookie pieces for a deliciously satisfying and unique snacking experience.
  • Made with 12g plant-based protein, 5g prebiotic fiber, and 6g sugar, it is a perfect pick-me-up that is also gluten-free and Non-GMO Project Verified.
  • "As the originators of the protein cookie, we see many things with cookie eyes, and we saw the bar category needed something more unique," said Lenny & Larry's CEO, Jolie Weber.
  • "Lenny & Larry's fans love our cookies for their delicious flavor and more nutritious profile, so now we're bringing them a cookie in a bar.

Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And APAC

Retrieved on: 
Monday, June 7, 2021
Marketing, Data management, Advertising, Communications, Social media, Technology, Software, Marketing, Advertising, Market segmentation, Online advertising, Targeted advertising, HTTP cookie, Internet privacy

Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings.

Key Points: 
  • Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings.
  • The integration of the in-network Novatiq Fusion platform with the Supership AdGeneration solution creates an end-to-end ecosystem for people-based identity and audience activation.
  • Launching initially in Japan, the alliance establishes Supership as a preferred partner in the APAC region with projected roll-out of the Novatiq platform across multiple countries starting this year.
  • Shingo Inaba, Representative Director and President of Supership Holdings, continued:
    By leveraging Novatiq's technology, Supership will be able to develop a platform that enables cookie-independent targeting.