AliExpress Order Volume Surges 60%, Driven by Choice
The catalyst behind this robust growth is AliExpress' Choice, a premium service introduced in March 2023.
- The catalyst behind this robust growth is AliExpress' Choice, a premium service introduced in March 2023.
- Thanks to Choice, customers in a growing number of markets now enjoy perks including free shipping, assured on-time delivery and free returns.
- In January 2024, nearly half of the AliExpress orders were placed through Choice, underscoring the service's rapidly increasing customer adoption.
- Gary Topp, AliExpress European Commercial Director, expressed enthusiasm about Choice's impact: "The introduction of Choice represents a watershed moment for AliExpress.