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BigCommerce Releases Microsoft Ads and Listings, Opening New Channels for Merchants to Reach Highly Motivated Buyers

Retrieved on: 
Monday, January 9, 2023
Internet, Online Retail, Retail, Technology, Software, Microsoft Advertising, Bing, Element, BIGC, B2B, Microsoft Edge, OCP, Microsoft Bing, Omnichannel, Microsoft, MSN, ANZ, Software as a service, Multimedia, AOL, Yahoo!, Business, Online shopping, Video game, Listing, BigCommerce

Eligible BigCommerce merchants in the US who are verified Bing Places for Business account holders that spend at least $250 on ads will receive $500 in free advertising credits by Microsoft.

Key Points: 
  • Eligible BigCommerce merchants in the US who are verified Bing Places for Business account holders that spend at least $250 on ads will receive $500 in free advertising credits by Microsoft.
  • View the full release here: https://www.businesswire.com/news/home/20230109005126/en/
    New Microsoft Ads and Listings integration gives BigCommerce merchants the ability to showcase product ad campaigns to reach millions of potential new customers searching across the Microsoft Advertising Network including Microsoft Bing, Microsoft Edge and more.
  • “The Microsoft Advertising Network connects BigCommerce merchants with people who have greater purchasing power, engage more with ads and are more likely to make a purchase online,” said Jason McKay, senior director, global partner sales, Microsoft Advertising.
  • Click here to download Microsoft Ads and Listings to start showcasing product ad campaigns today.

More than 50 Million Users in the US Alone, Makes Fantasy Sports a Booming Business, FIFA World Cup Added Million More Users Globally, The Revenue from Fantasy Sports to Grow 2X in the Next 6 Years - Arizton

Retrieved on: 
Tuesday, January 10, 2023
Partnership, National Football League, Yahoo!, Sport, ESPN, Growth, FanDuel, PlayOn, DFS, CBS Corporation, DraftKings, NFL, Moneyball

This is not possible only by their product platforms or the apps developed by their tech teams.

Key Points: 
  • This is not possible only by their product platforms or the apps developed by their tech teams.
  • Thus, strategic partnerships across the entire business functional chain are key to growing ahead in a tough and competitive market.
  • For instance, a partnership with a professional league or an organizing board for some sport can often reflect added publicity and promotion.
  • Therefore, one can anticipate that this tactical choice will be crucial for vendors across the fantasy sports market.

More than 50 Million Users in the US Alone, Makes Fantasy Sports a Booming Business, FIFA World Cup Added Million More Users Globally, The Revenue from Fantasy Sports to Grow 2X in the Next 6 Years - Arizton

Retrieved on: 
Tuesday, January 10, 2023
Partnership, National Football League, Yahoo!, Sport, ESPN, Growth, FanDuel, PlayOn, DFS, CBS Corporation, DraftKings, NFL, Moneyball

This is not possible only by their product platforms or the apps developed by their tech teams.

Key Points: 
  • This is not possible only by their product platforms or the apps developed by their tech teams.
  • Thus, strategic partnerships across the entire business functional chain are key to growing ahead in a tough and competitive market.
  • For instance, a partnership with a professional league or an organizing board for some sport can often reflect added publicity and promotion.
  • Therefore, one can anticipate that this tactical choice will be crucial for vendors across the fantasy sports market.

Poppulo Expands Executive Team with New President and Chief People Officer Appointments

Retrieved on: 
Tuesday, January 10, 2023
Communication, Lidl, University of Hertfordshire, Yahoo!, FWI, Organization, FanSnap, MBA, Digital, CPO, Communications and Media Studies (CMS), Tufts University, University, Employment, Technological University Dublin, Harmony, Media studies, Labour law, SurveyMonkey, Science and technology in Asia, Workplace, Marketing, Dublin City University, Management, Intuit, Eoin

DENVER and CORK, Ireland, Jan. 10, 2023 /PRNewswire/ -- Leading communications and workplace experience software company Poppulo has bolstered its executive team with the hire of Samantha Bufton as President and Chief Operating Officer and Eoin Byrne as Chief People Officer. This announcement comes on the heels of Poppulo's recent unveiling of the Poppulo Harmony platform, which combines the best technology from Poppulo's recently merged companies into a comprehensive communication and workplace experience solution.

Key Points: 
  • DENVER and CORK, Ireland, Jan. 10, 2023 /PRNewswire/ -- Leading communications and workplace experience software company Poppulo has bolstered its executive team with the hire of Samantha Bufton as President and Chief Operating Officer and Eoin Byrne as Chief People Officer.
  • "We're thrilled to have Samantha and Eoin at the helm of our new Poppulo team," said David Levin, CEO of Poppulo.
  • As Poppulo's new President and COO, Samantha will develop and lead the company's operational leadership team.
  • "We're thrilled to have Samantha and Eoin at the helm of our new Poppulo team," said David Levin, CEO of Poppulo.

Toyota "Says So Much" in All-New 2023 Toyota Crown Campaign

Retrieved on: 
Monday, January 9, 2023
Pinterest, 2015 NFC Divisional playoff game (Dallas–Green Bay), Saatchi & Saatchi, Wild card (sports), Toyota Motor North America, Social, Crown, Toyota Crown, Yahoo!, Sad Songs (Say So Much), Digital, Reunion, NBA, IHeartMedia, NFL, Taxicab, Television, Atlantic Ocean

PLANO, Texas, Jan. 9, 2023 /PRNewswire/ -- Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the "Says So Much" campaign.

Key Points: 
  • PLANO, Texas, Jan. 9, 2023 /PRNewswire/ -- Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the "Says So Much" campaign.
  • "The all-new Toyota Crown customer wants a vehicle they can be proud of – one that celebrates their achievements.
  • The campaign expresses the confidence that comes from driving the reimagined sedan and "Says So Much" about what the buyer will experience driving the 2023 Toyota Crown.
  • The "Says So Much" Toyota Crown campaign extends across linear TV, digital video, digital content, streaming audio, programmatic, paid social, and search.

Next-Gen Personal Data Company Caden Raises $6 Million Seed Round as it Prepares to Launch the First Ever Open Data Platform

Retrieved on: 
Wednesday, January 4, 2023
Cloud, Knowledge, Yahoo!, Travel, Unique, Privacy, Google Knowledge Graph, General partnership, Internet, Survival, Cryptocurrency, Online shopping, Caden

NEW YORK, Jan. 04, 2023 (GLOBE NEWSWIRE) -- Next-generation personal data company Caden has raised an oversubscribed $6 million seed round led by Streamlined Ventures bringing total funds raised to $9.4 million.

Key Points: 
  • NEW YORK, Jan. 04, 2023 (GLOBE NEWSWIRE) -- Next-generation personal data company Caden has raised an oversubscribed $6 million seed round led by Streamlined Ventures bringing total funds raised to $9.4 million.
  • Caden is the latest venture of successful entrepreneur John Roa, who sold his previous startup to Salesforce Inc. in 2015.
  • The proceeds of this round will be used to launch the Caden platform and further build out the team in New York City.
  • For consumers, Caden empowers everyone to finally take control of their personal data and make money from it.

InMobi Appoints New Staffers to Deepen Global Product and Business Development Teams

Retrieved on: 
Thursday, January 5, 2023
Software, Mobile, Wireless, Internet, Technology, Other Communications, Digital Marketing, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Content Marketing, Third Screen Media, New product development, Advertising, Negotiation, Yahoo!, AppNexus, Addressability, Acquisition, Activision Blizzard, Tesco, Entrepreneurship, Meson, AOL, Software as a service, Marketing, Video game, InMobi, Data

Slitt has more than 20 years of expertise leading business development, customer success, strategy operations and across both advertising technology and marketing technology fields with companies like NinthDecimal, Yahoo!, Third Screen Media, AOL, and 4INFO.

Key Points: 
  • Slitt has more than 20 years of expertise leading business development, customer success, strategy operations and across both advertising technology and marketing technology fields with companies like NinthDecimal, Yahoo!, Third Screen Media, AOL, and 4INFO.
  • Pamela Ibarra joins as Vice President of Partner Management with InMobi Exchange and is focused on partner and product development.
  • Damski joins InMobi with a decade in technology and product development working for companies including Activision Blizzard (King.com), AdColony, and Tesco.
  • “We are excited to see the impact they will have on our business and the mobile advertising industry as a whole.”

Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Retrieved on: 
Thursday, January 5, 2023
Advertising, Communications, Technology, Environment, Sustainability, Software, PMP, Carbon, Advertising, Behavior, DSP, Online shopping, Cryptocurrency, Yahoo!

Today, Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.

Key Points: 
  • Today, Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.
  • Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.
  • By measuring the carbon emissions of the entire digital advertising supply chain, Scope3 helps companies like Yahoo make it easy for anyone buying through their platform to factor carbon into every business decision.
  • The new PMPs with Scope3 data, also known as Green Media Products, are now available globally through any demand side platform connected to the Yahoo SSP, including Yahoo’s own industry-leading DSP.

Advocado Taps Corporate Leaders to Help Build Industry Strategies and Partnerships

Retrieved on: 
Wednesday, December 21, 2022
Software, Media, Professional Services, Data Management, Electronic Commerce, Technology, Digital Cash Management, Digital Assets, Data Analytics, Marketing, Advertising, Communications, Finance, Partnership, IP, Yahoo!, Executive, Market for corporate control, Sony Corporation of America, CPA, Oath, PricewaterhouseCoopers, AltaVista, Lenovo, ACTG, Entrepreneurship, Intellectual property, Sony, E-commerce, Senior, Verizon Media, Risk management, Management, Avocado, Overture

They bring to Advocado a deep expertise and guidance in corporate finance and intellectual property strategy and large corporate commercial partnerships.

Key Points: 
  • They bring to Advocado a deep expertise and guidance in corporate finance and intellectual property strategy and large corporate commercial partnerships.
  • Most recently Scott served as Senior Vice President, Corporate Controller and Assistant Treasurer for Yahoo.
  • “Jaime and Brian bring a depth of intellectual property and enterprise partnership experience that will help Advocado truly scale while maximizing the value of its IP portfolio.
  • Scott’s expertise is the missing piece that brings Advocado to that next level,” said Jeff Linihan, Co-Founder and President at Advocado.

Pioneering Tech Entrepreneur Stan Woodward Takes Stake in Haven Video Platform

Retrieved on: 
Wednesday, January 4, 2023
Holo, Organization, Communication, Yahoo!, Haven (video game), Health, Microsoft, Privacy, Genomics, Data management, Broadcast.com, Commerce, Walker, Artificial intelligence, Sport, Initial public offering, Acquisition, Online shopping, Cryptocurrency, Ascend, Haven, Lucent

WEST CALDWELL, N.J., Jan. 4, 2023 /PRNewswire/ -- A tech industry pioneer who helped build influential brands like broadcast.com and Yahoo! will be joining Haven, a new advanced capabilities communications platform that recently launched its video collaboration service with industry-leading data protections for users. Woodward's investment and his service as an advisor to the company will help boost the start-up, which is set to roll out a family of additional leading-edge products in 2023.

Key Points: 
  • will be joining Haven , a new advanced capabilities communications platform that recently launched its video collaboration service with industry-leading data protections for users.
  • The Haven Video service, which launched in December 2022, guarantees users no ads, no tracking, no monitoring, no sales of personal information to third parties, and user ownership of all data.
  • Haven Video is currently being offered on a free trial basis with plans starting at $7.99/mo.
  • Haven is a leading-edge digital communications 'super platform' that offers users advanced data security and privacy protections for a range of services.