Parks Associates: 47% Churn Rate for Video Streaming Services Means Constant Shifting Strategies to Acquire Subscribers
DALLAS, June 1, 2023 /PRNewswire/ -- Market research firm Parks Associates today announced the topics for its sixth annual Future of Video, hosted at the Marina del Rey Marriott in Marina del Rey, CA, November 14-16, 2023. Future of Video sponsors include Rapid Response Monitoring and FPT Software.
- Parks Associates, recognized as the leading authority in media and entertainment research, reports that now only 37% of households subscribing to OTT services in the past year went directly through a service provider.
- The churn rate for OTT video services is holding steady at 47%.
- "We are excited to announce our in-person event and focus on new advertising models in our upcoming June virtual session.
- Parks Associates is hosting a virtual Future of Video session June 15, "Evolving Ad Strategies - Ad-Supported OTT, Connected TV, and Beyond," featuring industry leaders from Accedo, IRIS.TV, Origin Media, and Wurl.