High Wide & Handsome: The Charlie Poole Project

MegaFood Announces National Campaign: "Plant-Powered For The People"

Retrieved on: 
Thursday, April 20, 2023

MANCHESTER, N.H., April 20, 2023 /PRNewswire/ -- MegaFood, a certified B Corporation celebrating its 50th anniversary of crafting nutrient-rich, planet-first vitamins and minerals paired with real food, today launched a new national advertising campaign: "Plant-Powered For The People." The new campaign centers on MegaFood's 50-year history of crafting highly efficacious vitamins and supplements with essential nutrients paired with real food.

Key Points: 
  • The new campaign centers on MegaFood's 50-year history of crafting highly efficacious vitamins and supplements with essential nutrients paired with real food.
  • The creative concept and execution, developed by Los Angeles-based advertising agency, High Wide and Handsome , highlights key planet-first messages, underpinning the importance of mindful farming practices.
  • Cultivating soil health through regenerative and organic practices is crucial to growing nutrient rich foods.
  • To learn more about MegaFood's "Plant Powered for the People" campaign visit https://megafood.com/pages/plant-powered .

DOLE SUNSHINE COMPANY TAKES POOR SNACKING HABITS TO TASK WITH 'MALNUTRITION LABELS' PRINTED WITH NUTRITIONAL FRUIT INK

Retrieved on: 
Monday, October 3, 2022

LONDON, Oct. 3, 2022 /PRNewswire/ -- Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls attention to the low nutritional value in some of Britain's favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit. A launch film captures the campaign's innovative approach to communication and consumer education, showcasing posters across the city printed with ink containing more nutritional value than many of the snacks consumed daily around the world - think fast food, sweets and more. 

Key Points: 
  • "Nutrition and wellness are core to our portfolio transformation at the Dole Sunshine Company.
  • The name Dole Sunshine Company is used to represent the global interests and combined efforts of Dole Asia Holdings, Dole Worldwide Packaged Foods and Dole Asia Fresh.
  • Dole Sunshine Company is not an actual business entity and does not operate as such in any country or region.
  • The Dole Promises are from the Dole Asia Holdings group of companies, and apply to their products, which can be seen at sunshineforall.com.

DOLE SUNSHINE COMPANY TAKES POOR SNACKING HABITS TO TASK WITH 'MALNUTRITION LABELS' PRINTED WITH NUTRITIONAL FRUIT INK

Retrieved on: 
Monday, October 3, 2022

LONDON, Oct. 3, 2022 /PRNewswire/ -- Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls attention to the low nutritional value in some of Britain's favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit. A launch film captures the campaign's innovative approach to communication and consumer education, showcasing posters across the city printed with ink containing more nutritional value than many of the snacks consumed daily around the world - think fast food, sweets and more. 

Key Points: 
  • The name Dole Sunshine Company is used to represent the global interests and combined efforts of Dole Asia Holdings, Dole Worldwide Packaged Foods and Dole Asia Fresh.
  • Dole Sunshine Company is not an actual business entity and does not operate as such in any country or region.
  • In June 2020 Dole announced The Dole Promise , with its three pillars around nutrition, sustainability and the creation of shared value.
  • The Dole Promises are from the Dole Asia Holdings group of companies, and apply to their products, which can be seen at sunshineforall.com.

Popeyes' "#ChickenWars" Wins the Grand Effie at the 2021 U.S. Effie Awards

Retrieved on: 
Friday, October 1, 2021

NEW YORK, Oct. 1, 2021 /PRNewswire/ --Restaurant Brands International's Popeyes Louisiana Kitchen won the Grand Effie at the Ideas That Work: 2021 Effie US Summit & Awards Celebration for its "#ChickenWars" effort.

Key Points: 
  • NEW YORK, Oct. 1, 2021 /PRNewswire/ --Restaurant Brands International's Popeyes Louisiana Kitchen won the Grand Effie at the Ideas That Work: 2021 Effie US Summit & Awards Celebration for its "#ChickenWars" effort.
  • "The Effie Awards are truly unique as we are judging work based on effectiveness and the Grand Effie-winning work sets the tone and tenor for work we would like to see more of in the future," said Amani Duncan, President of BBH USA and 2021 US Grand Effie Jury Co-Chair.
  • During judging, we witnessed several amazing ideas that delivered great results," added Umesh Sripad, Chief Digital Officer, IKEA USA, and 2021 US Grand Effie Jury Co-Chair.
  • Effie Worldwide also announced the results of the 2021 US Effie rankings, which reflect the total points from finalist and winning entries from the awards competition.

Dole Sunshine Company Harnesses New York's Trash to Create Awareness of the Impact of Food Waste on Malnutrition and Food Insecurity

Retrieved on: 
Wednesday, September 22, 2021

Over one year after announcing The Dole Promise , the company is launching the second in a series of activations called Malnutrition Labels.

Key Points: 
  • Over one year after announcing The Dole Promise , the company is launching the second in a series of activations called Malnutrition Labels.
  • Now, Malnutrition Labels: Food Waste is helping to transform the symbol of waste into a valuable tool supporting waste reduction and fighting hunger, appearing on big belly smart waste and recycling bins, trash bags and waste removal trucks.
  • Like sunshine, it should be accessible, affordable, and available to all," said Pier Luigi Sigismondi, President, Dole Food & Beverages Group.
  • The name Dole Sunshine Company is used to represent the global interests and combined efforts of Dole Asia Holdings, Dole Worldwide Packaged Foods and Dole Asia Fresh.