Calta

Edge Direct names Becky Odum as chief strategy officer

Retrieved on: 
Tuesday, March 30, 2021
Digital imaging, Image segmentation, Calta

30, 2021 /PRNewswire-PRWeb/ -- Edge Direct , a Moore company, announces the promotion of Becky Odum to chief strategy officer (CSO).

Key Points: 
  • 30, 2021 /PRNewswire-PRWeb/ -- Edge Direct , a Moore company, announces the promotion of Becky Odum to chief strategy officer (CSO).
  • Her innovative approach to strategy, program development, segmentation and more has raised over $700 million in revenue for Edge Direct clients.
  • "Becky has been instrumental in helping to shape the strategic and analytic successes of Edge Direct clients," said Kathy Calta, president of Edge Direct.
  • Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue.

Edge Direct launches new branding and marketing mission

Retrieved on: 
Wednesday, January 13, 2021
Articles, Economy, Nonprofit organization, Social economy, Fundraising, Brand, Calta

BALTIMORE, Jan. 13, 2021 /PRNewswire/ -- Edge Direct , a Moore company, announced today a new branding and marketing approach.

Key Points: 
  • BALTIMORE, Jan. 13, 2021 /PRNewswire/ -- Edge Direct , a Moore company, announced today a new branding and marketing approach.
  • A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country.
  • "We are excited to introduce Edge Direct because it illustrates our commitment to the future of the fundraising industry," said Kathy Calta, president of Edge Direct.
  • Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue.

Edge Direct, a Moore company, receives four 2020 MAXI Awards

Retrieved on: 
Tuesday, October 13, 2020
WWE, Cision, Calta, Edge

BALTIMORE, Oct. 13, 2020 /PRNewswire-PRWeb/ -- Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW).

Key Points: 
  • BALTIMORE, Oct. 13, 2020 /PRNewswire-PRWeb/ -- Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW).
  • Edge Direct projects awarded include:
    "Thank you to the DMAW for the incredible recognition of our work," said Kathy Calta, president of Edge Direct.
  • "The MAXI Awards are a great opportunity to celebrate our talented team, but more importantly what we have accomplished for our amazing clients."
  • Edge will be among the winners honored at the 2020 Virtual MAXI Awards on Thursday, November 5, 2020, 5:30 6:30 p.m.
    "We are incredibly proud of the work Edge Direct produces for their clients," said Gretchen Littlefield, chief executive officer of Moore.