Viant’s New Consumer Study Dives Into Sustainability’s Impact
Retrieved on:
Tuesday, June 6, 2023
Furthermore, of the more than 1,000 consumers surveyed, 69 percent agreed that businesses have a responsibility to reduce their environmental impact.
Key Points:
- Furthermore, of the more than 1,000 consumers surveyed, 69 percent agreed that businesses have a responsibility to reduce their environmental impact.
- As sustainability priorities continue to grow among brands, Viant’s new report underscores the importance of sustainability for consumers and how sustainability is a key driver of consumer purchasing decisions.
- Gen Z and Millennials hold businesses accountable for sustainability: Consumers 18-34 years old feel most strongly that businesses have a responsibility to reduce their environmental impact, more so than those 35 and older.
- To learn more about the findings from Viant’s Consumer Sustainability Study, please click here.