magnussoft ZETA

Zeta Predicts Tokyo Will Be One of the Lowest-Watched Summer Olympics of the 21st Century

Retrieved on: 
Friday, July 16, 2021
Sports, Entertainment, TV and Radio, Other Sports, Gymnastics, Demographics, Millennials, magnussoft ZETA, Zeta Global, ZETA, Software, Companies, Computing

Zeta predicts that the Tokyo Olympics will be one of the lowest-watched Summer Olympic Games in the 21st century, to date.

Key Points: 
  • Zeta predicts that the Tokyo Olympics will be one of the lowest-watched Summer Olympic Games in the 21st century, to date.
  • Generation Z and younger Millennials (adults 18-34) had the highest proportion of interest watching the Olympics.
  • Zeta predicts that Mobile and Connected TV will continue to rise in usage, surpassing Cable TV and Tablet usage by the next Summer Olympics in 2024.
  • Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers.

Study Reveals Zeta Delivers More Effective Acquisition Campaigns

Retrieved on: 
Tuesday, June 29, 2021
Technology, Public relations, Investor relations, Marketing, Advertising, Communications, Software, Networks, Internet, Data management, Computing, Zeta Global, Omnichannel, Software, Cloud computing, magnussoft ZETA, ZETA, UST, ZETA, Service companies

Zeta (NYSE: ZETA), a leading cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, today released findings from a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Zeta.

Key Points: 
  • Zeta (NYSE: ZETA), a leading cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, today released findings from a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Zeta.
  • For years, weve collaborated with our customers to design precision campaigns, based on Zetas unique audience insights, and execute omnichannel acquisition strategies with agility.
  • We believe this TEI validates and quantifies the benefits Zeta delivers.
  • Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers.

Zeta Global Announces Successful Completion of Debt Refinancing

Retrieved on: 
Monday, March 1, 2021
Personal finance, Finance, Economy, Zeta Global, David A. Steinberg, ZETA, magnussoft ZETA, Refinancing, ZETA, Software, Revolving credit

This new debt is a combination of Term Loan A and Revolving Credit Facility, which gives the company increased flexibility.

Key Points: 
  • This new debt is a combination of Term Loan A and Revolving Credit Facility, which gives the company increased flexibility.
  • "We are pleased to announce this refinancing, in conjunction with our banking partners, which serve a number of long-term advantages for Zeta's business," said David A. Steinberg, Zeta Global Co-Founder, Chairman, and CEO.
  • As we continue to improve the Company's capital structure, we areworking hard on new initiatives and are excited aboutthe next chapter of Zeta."
  • All have strengthened the technology and data capabilities of the Zeta Marketing Platform, making it one of the leading marketing technology platforms in the industry today.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

Retrieved on: 
Tuesday, October 15, 2019
BeOS, magnussoft ZETA

Zeta was one of only seven enterprise software companies that Forrester invited to participate in both of the Q3 2019 Forrester Wave evaluations.

Key Points: 
  • Zeta was one of only seven enterprise software companies that Forrester invited to participate in both of the Q3 2019 Forrester Wave evaluations.
  • In both reports, Forrester thoroughly evaluated each company against 40 criteria to assess their current offering, strategy and market presence.
  • The Forrester recognition is another milestone for Zeta in a year of significant advancements for the Zeta Marketing Platform, which launched in 2018.
  • All acquisitions and partnerships have strengthened the innovative Zeta Marketing Platform and further distributed it to a broader set of clients.

Zeta Global Closes Acquisition of Sizmek's Data and Programmatic Platform, Combining Superior Data with World's Best AI

Retrieved on: 
Wednesday, May 1, 2019
BeOS, magnussoft ZETA, ZETA

Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database.

Key Points: 
  • Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database.
  • Under the terms of the acquisition, Zeta now owns Sizmek's DSP and DMP platforms and is hiring over 200 Sizmek employees.
  • Zeta will soon make its proprietary data cloud and AI derived audiences available to Sizmek clients and partners.
  • "We are witnessing the convergence of the world's best AI with in-depth, superior data," said Michael Capprio, former GM Americas for Sizmek, now GM Global DSP for Zeta.