Equifax Solution Helps Mortgage Lenders Find and Nurture Prospective Buyers in Tightening Market
To help mortgage lenders better identify prospective buyers earlier in the process and retain them, Equifax today announced its Mortgage Lead Generation Models a new solution that uses connected and differentiated data to help predict the likelihood that a lead will apply for a mortgage within the next two to six months.
- To help mortgage lenders better identify prospective buyers earlier in the process and retain them, Equifax today announced its Mortgage Lead Generation Models a new solution that uses connected and differentiated data to help predict the likelihood that a lead will apply for a mortgage within the next two to six months.
- "This solution makes the data actionable to help lenders find the right customer at the right time, which is important in a highly competitive market where 55 percent of buyers are starting their process online*."
- The Mortgage Lead Generation Models allow lenders to determine their own scenarios and desired number of leads for retention or acquisition.
- Headquartered inAtlanta, Ga., Equifax operates or has investments in 24 countries inNorth America, Central andSouth America,Europeand theAsia Pacificregion.