ATB Ventures Launches Humans of 2030+ - A Unique Foresight Tool to Help Organizations Anticipate Customers of Tomorrow
"Rapid technology change and constant disruption makes it difficult for companies to understand how current software development decisions will impact the future mindsets of their customers," says Sue McGill, Head of ATB Ventures.
- "Rapid technology change and constant disruption makes it difficult for companies to understand how current software development decisions will impact the future mindsets of their customers," says Sue McGill, Head of ATB Ventures.
- ATB Ventures is using this unique tool to ground its product development efforts.
- By combining human-centric design strategies with foresight methodologies,ATB Ventures is strengthening its understanding of customer needs and how they could be impacted by emerging technologies and market shifts.
- ATB Ventures is the research and innovation arm of ATB Financial , Alberta's leading personal banking company.