Campaign (magazine)

NP Digital Propels Client Success with the Acquisition of Creative Agency REBL House

Retrieved on: 
Tuesday, January 30, 2024
REBL, Partnership, CNN, Growth, CNN Brazil, Element, House, Digital, Marketing, Campaign (magazine), Acquisition, Creativity, Culture, Adobe, Sales

San Diego, Jan. 30, 2024 (GLOBE NEWSWIRE) -- NP Digital , a global leader in end-to-end performance marketing, has finalized the acquisition of creative and branding agency REBL House .

Key Points: 
  • San Diego, Jan. 30, 2024 (GLOBE NEWSWIRE) -- NP Digital , a global leader in end-to-end performance marketing, has finalized the acquisition of creative and branding agency REBL House .
  • With this acquisition, NP Digital rounds out its unrivaled approach to end-to-end marketing, adding to its global team of solutions specialists, data analysts, and now a robust team of creative storytellers.
  • REBL House now acts as the in-house creative division of NP Digital , providing brand development, influencer marketing, creative strategy and full-service video, photo, audio, and graphic & motion production.
  • “REBL House has an impressive creative portfolio of projects in partnership with brands like Marriott, Goli Nutrition, Hello Fresh and more,” said Mike Gullaksen, CEO of NP Digital.

Campaign US to Host Inaugural Conference on Creativity and Technology

Retrieved on: 
Tuesday, January 9, 2024
Marketing, Advertising, Communications, Technology, Other Technology, Artificial Intelligence, Public Relations, Investor Relations, Learning Technology Partners, Islam, Campaign (magazine), Coca-Cola, Converge, Innovation, Restaurant, Work, Sport, New York Giants, VML, Creativity, Content, News, SVP

“Convene: Creativity Converged” will showcase how emerging technologies, from generative AI to the creator economy, are reshaping the creative field.

Key Points: 
  • “Convene: Creativity Converged” will showcase how emerging technologies, from generative AI to the creator economy, are reshaping the creative field.
  • The conference will feature Carl Banks, President of G-III Sports, as the keynote speaker.
  • “The collision of creativity and technology is top of mind for any marketer looking to succeed in the future.
  • We look forward to hosting the industry for this can’t-miss event,” said Alison Weissbrot, editor in chief, Campaign US.

MCCANN WORLDGROUP NAMED EPICA AWARDS 2023 NETWORK OF THE YEAR

Retrieved on: 
Friday, December 8, 2023
Well, Epica Awards, Campaign (magazine), Lysol, Adlam script, IKEA, Creativity, Gold, Campaign, Fast-moving consumer goods, Grand Prix, Mastercard, Agency, Aldi, City, Pulaar language, Refugee, Vodafone, Silver, Epica, Microsoft, Network, Integration, CCO, Fula people, Arms industry, Film industry, Video game

NEW YORK, Dec. 8, 2023 /PRNewswire/ -- McCann Worldgroup is closing the year with strong creative momentum, having been named 2023 Network of the Year by the Epica Awards, the sixth time the network has been awarded this coveted distinction in the last seven years and the latest in a string of top industry honors, including 2023 Effie Europe Agency Network of the Year and Agency of the Year at the Campaign US BIG Awards for McCann New York.

Key Points: 
  • McCann Worldgroup Europe Awarded Agency Network of the Year at Effie,
    NEW YORK, Dec. 8, 2023 /PRNewswire/ -- McCann Worldgroup is closing the year with strong creative momentum, having been named 2023 Network of the Year by the Epica Awards, the sixth time the network has been awarded this coveted distinction in the last seven years and the latest in a string of top industry honors, including 2023 Effie Europe Agency Network of the Year and Agency of the Year at the Campaign US BIG Awards for McCann New York.
  • The network also won 5 Gold, 10 Silver, and 11 Bronze awards across its agencies.
  • Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific, was named Southeast Asia Creative Leader of the Year.
  • McCann Worldgroup Global CEO Daryl Lee concluded, "We are incredibly proud to see the enduring success of McCann Worldgroup in winning, year after year, the awards that recognize groundbreaking creative work that activates all the flavors of creativity in the world.

HAVAS BOOSTS LEADERSHIP FIREPOWER OF FLAGSHIP NEW YORK AGENCY

Retrieved on: 
Thursday, October 19, 2023
The One Show, Medeiros, One Show, AD, Cannes Lions International Festival of Creativity, Innovation, Lucey, CCO, Collinson, WARC, Creativity, Friends, Drum, Campaign (magazine), Growth, Culture, Vivendi, D, News, Industrial design, Film industry

Sarah Collinson, previously Managing Director of JOAN Creative, has been named CEO of Havas New York and Havas New York's CCO, Dan Lucey, adds Co-CEO to his remit.

Key Points: 
  • Sarah Collinson, previously Managing Director of JOAN Creative, has been named CEO of Havas New York and Havas New York's CCO, Dan Lucey, adds Co-CEO to his remit.
  • "Creativity is at the forefront of our offerings, and we rely on the strength of our people to push that firepower," said Donna Murphy, Global CEO, Havas Creative Network and Havas Health & You.
  • This move reunites Collinson and Lucey, former partners and close friends, and reflects Havas' commitment to furthering its creative chops in North America.
  • In addition to the new leadership structure, Havas New York will further its creative strength by bringing Joao Medeiros from Havas Middle East to New York.

Sabio Announces Continued Growth, Following Inclusion in Convergent TV LUMAscape and Fourth MarTech Breakthrough Awards Win

Retrieved on: 
Thursday, August 17, 2023
Workforce, Advertising, Campaign (magazine), Digiday, Classification, Marketing, The Trade Desk, Communication, Convergent, Martech, CTV, OTT, LUMA, Magnite, Growth, Female, Ministry of Culture and Communication (Morocco), Video game, Sabio, Culture

TORONTO, Aug. 17, 2023 /PRNewswire/ -- Sabio Inc., a leading provider of connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, today announced its continued growth among the CTV/OTT landscape in 2023, building on momentum from its impressive 2022 fiscal year. The company also announced its inclusion in LUMA's Convergent TV LUMAscape for the first time, as well as its recent MarTech Breakthrough Award win for "Best Behavioral Targeting Platform."

Key Points: 
  • The company also announced its inclusion in LUMA's Convergent TV LUMAscape for the first time, as well as its recent MarTech Breakthrough Award win for "Best Behavioral Targeting Platform."
  • Sabio's inclusion in LUMA's latest Convergent TV LUMAscape not only reflects the company's record-breaking growth over recent years, it also demonstrates the expansion of its overall industry footprint.
  • Since 2014, LUMA has been at the leading edge of Convergent TV, laying out a vision for how digital video and traditional TV would converge.
  • Sabio's 2023 MarTech Breakthrough Award win is the fourth for the company, having first been recognized in 2019 for its exceptional behavior targeting solutions.

Tenable Awarded 2023 Best Brand Podcast by US Brand Entertainment Awards for “The Hacker Chronicles”

Retrieved on: 
Thursday, June 22, 2023
Caspian, Campaign (magazine), Tenable, Marketing, Google Podcasts, Hygiene, Creativity, Organization, PRWeek, Amazon Music, Apple, Computer security, Film industry, Music, Entertainment, Spotify

COLUMBIA, Md., June 22, 2023 (GLOBE NEWSWIRE) -- Tenable® , the Exposure Management company, today announced that its podcast collaboration with Caspian Studios, titled ​​ “The Hacker Chronicles” , was named Best Brand Podcast by the Campaign US Brand Entertainment Awards .

Key Points: 
  • COLUMBIA, Md., June 22, 2023 (GLOBE NEWSWIRE) -- Tenable® , the Exposure Management company, today announced that its podcast collaboration with Caspian Studios, titled ​​ “The Hacker Chronicles” , was named Best Brand Podcast by the Campaign US Brand Entertainment Awards .
  • Season one stars Chloe Taylor as Alice, a barista turned hacker, and has already reached more than 333,000 listeners.
  • Stream the first season of “The Hacker Chronicles” on Google Podcast , Spotify , Apple Podcasts or Amazon Music .
  • More information about the 2023 Brand Entertainment Awards is available at: https://www.campaignusbrandentertainment.com/ .

THE 4A'S WELCOMES SEVEN OUTSTANDING LEADERS TO ITS BOARD OF DIRECTORS

Retrieved on: 
Tuesday, May 9, 2023
American Association of Advertising Agencies, Advertising, Central Region, Healthcare Businesswomen's Association, University, Adweek, Marketing, Denison University, Marketing Hall of Fame, Lead, 4A, Ad Age, The Project Formerly Known As Kindle Forkbomb, Movement, Campaign (magazine), R/GA, DirectX, Publishing, The New York Times, Trustee, VCU Brandcenter, ACT Writing and Publishing Awards, University of Southern California academics, Edelman, Communication, Amber, Digital, Grey, National Board of Chiropractic Examiners, Sustainability, Female, Film industry, Management, Trailblazer, Publicis, Creative

Details on all of our new board members follows:

Key Points: 
  • Details on all of our new board members follows:
    Amber Guild, CEO, McCann New York, has been leading innovation-driven growth across advertising, media, publishing, and technology for over two decades.
  • Prior to McCann she led the Grey NY office, and prior to that she was president of The New York Times T Brand Studio.
  • Amber sits on the advisory councils of SATURDAY MORNING, 3% Movement, VCU Brandcenter and is a founding member of CHIEF.
  • He is an advisory member of the Marketing 50 and serves on the University of Southern California's Annenberg School of Communication's Board of Advisors.

TBWA\Worldwide Doubles Down on DE&I with Elevation of Aliah Berman to Global Chief Diversity Officer

Retrieved on: 
Monday, April 24, 2023
Partnership, Campaign (magazine), Workplace, Work, DE, Omnicom Group, Microaggression, Extraversion and introversion, Design, DEI, Growth, Environment, TBWA, Empathy, Management, Tourism, Culture

NEW YORK, April 24, 2023 /PRNewswire/ -- TBWA\Worldwide today announced the promotion of Aliah Berman to Global Chief Diversity Officer.

Key Points: 
  • NEW YORK, April 24, 2023 /PRNewswire/ -- TBWA\Worldwide today announced the promotion of Aliah Berman to Global Chief Diversity Officer.
  • A new role within the business, the elevation of Berman personifies TBWA's commitment to furthering DEI throughout the entire employee and brand experience.
  • Formerly TBWA's North American Chief Diversity Officer, the wider remit will see Berman lead the global vision, strategy, and execution of diversity, equity and inclusion initiatives working in partnership with the company's market leads and parent company Omnicom.
  • Aliah has been instrumental in helping us make strides in our diversity, equity and inclusion commitments.

Allison+Partners Launches New M365 Offering to Advance Global Multicultural Marketing Efforts

Retrieved on: 
Friday, March 31, 2023
Data Analytics, Public Relations, Investor Relations, Marketing, Consulting, Communications, Professional Services, Consumer, Other Consumer, ESPN, Brand, Orange Blossom Classic, Park Benches, Communication, Food, Lunar New Year, Campaign (magazine), HBCU, Close the Gap, Native, Native American Indian Heritage Month, Historically black colleges and universities, Research, Black, Gap, Mandarin Oriental Hotel Group, Nas, Ready-to-assemble furniture, In Touch Weekly, Aflac, KTLA, Jackson State University, Sport, Sundance Film Festival, City, Native Americans, Health, Adweek, Data science, Tourism, History

M365 is an evolution of the agency’s approach to multicultural communication and explores audience engagement through three distinct multicultural dimensions: cultural heritage, cultural status and cultural integration.

Key Points: 
  • M365 is an evolution of the agency’s approach to multicultural communication and explores audience engagement through three distinct multicultural dimensions: cultural heritage, cultural status and cultural integration.
  • Each multicultural dimension explores heritage, racial identities, sexual orientations, lifestyles, attitudes, beliefs, behaviors, points of engagement and best channels to engage.
  • The offering leverages research, data science, cross-channel insights, media relationships and measurement reporting to implement successful local and global multicultural campaigns.
  • M365 offers several cultural-driven approaches to help clients create more effective and inclusive multicultural marketing campaigns that truly resonate with their target audience.

CHEMISTRY WINS SILVER AS CAMPAIGN US' INDEPENDENT AGENCY OF THE YEAR

Retrieved on: 
Friday, March 31, 2023
WNBA, NFL, Comcast, Love, LIDS, Atlanta Dream, The Science, Engineering & Technology Student of the Year Awards, Campaign (magazine), Adweek, Silver, Atlanta United FC, Microsoft, Love Is Blind, Degree, FrontDoor, Mischief, Growth, Creature Comforts Brewing Co., Netflix, Heineken, Video game, Krystal, Chemistry

PITTSBURGH, March 31, 2023 /PRNewswire/ -- Independent, full-service advertising agency Chemistry, was rewarded with silver (honorable mention) for Campaign US' Independent Agency of the Year award due in part to its 74% revenue growth. Campaign US, which is dedicated to celebrating creative excellence across the communications industry, announced the winners for its annual Agency of the Year Awards in New York City last Thursday. The awards, which are judged by a panel of top brand marketers, recognize inspired leadership, creative excellence, outstanding business performance, and overall achievements for both agencies and individuals. This honor comes on the heels of Chemistry being named to Ad Age's 2023 A-List and making the 2022 shortlist for Adweek's Midsize Agency of the Year.

Key Points: 
  • PITTSBURGH, March 31, 2023 /PRNewswire/ -- Independent, full-service advertising agency Chemistry, was rewarded with silver (honorable mention) for Campaign US' Independent Agency of the Year award due in part to its 74% revenue growth.
  • This honor comes on the heels of Chemistry being named to Ad Age's 2023 A-List and making the 2022 shortlist for Adweek's Midsize Agency of the Year.
  • "Seeing the Chemistry name in lights for Campaign US' Independent Agency of the Year is a great acknowledgement of the work done throughout our agency," said Tim Smith, President at Chemistry.
  • "Chemistry would also like to congratulate this year's Campaign US' 2023 Independent Agency of the Year winner, Day One Agency and finalists including Mischief @ No Fixed Address, VaynerMedia, and WorkInProgress.