The digital Valmont Barcelona Bridal Fashion Week revitalises the bridal fashion industry
BARCELONA, Spain, Oct. 22, 2020 /PRNewswire/ -- Valmont Barcelona Bridal Fashion Week, organised by Fira de Barcelona, has increased considerably its outreach thanks to the digital platform launched this year to adapt to the situation generated by COVID-19.
- BARCELONA, Spain, Oct. 22, 2020 /PRNewswire/ -- Valmont Barcelona Bridal Fashion Week, organised by Fira de Barcelona, has increased considerably its outreach thanks to the digital platform launched this year to adapt to the situation generated by COVID-19.
- In addition to its own platform, VBBFW has conducted several promotional initiatives through different channels around the world.
- For the first time VBBFW has cooperated with Chinese social network Weibo on its channel devoted to bridal fashion, which has more than 1.4 million followers.
- These included the Valmont digital space; the "Stop Child Marriage" programme that Save the Children is conducting to combat child marriage around the world, and the 2020 Elle International Bridal Awards, which this year acknowledged the excellence of 23 companies devoted to bridal fashion and weddings.