Digital Health Care Platforms Need a Different Approach to Succeed
CAMBRIDGE, Mass., March 11, 2024 /PRNewswire/ -- New research released from MIT Sloan Management Review reveals that the general best practices that have proven successful for digital platforms in other business contexts are less useful in the context of health care. "Health Care Platforms Need a Strategy Overhaul" sheds light on how platform strategy must evolve as it is applied to solve new problems in new markets.
- Changes in digital strategy in health care sector will contribute to higher-quality, more innovative health services
Over the past four years, researchers Marcus Holgersson, Joakim Björkdahl, Anna Essén, and Johan Frishammar have identified the unique challenges digital health care platforms face. - "Health Care Platforms Need a Strategy Overhaul" outlines a three-part approach for making such platforms grow and succeed.
- "Digital health care platforms, if done right and implemented well, can be a large step in solving the productivity crisis in health care," concludes Frishammar, professor of entrepreneurship and innovation at Luleå University of Technology in Sweden.
- They conducted 108 interviews in 14 organizations — four major digital primary care platforms, two platform technology developers, five established public and private health care providers, two health care agencies, and the Swedish Association of Local Authorities and Regions — and with individual users of digital health platforms.