TripleLift's 2023 Snapshot: A Year of Effectiveness & Results for Advertisers
NEW YORK, Dec. 21, 2023 /PRNewswire/ -- As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.
- With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.
- The launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement; it's a paradigm shift in how advertisers and publishers understand the power of first-party data.
- September marked the release of the industry's first-ever large-scale test results showing that its recently launched targeting solution is effective across the web, including in cookie-constrained environments.
- With 28,600 domains already available, TLA has delivered a remarkable CPM increase of 26% for publishers and a 33% lower cost-per-click (CPC) for advertisers.