GOOD THINGS ARE TAKING ROOT AS GUINNESS EMBARKS ON REGENERATIVE AGRICULTURE PILOT
LONDON, Feb. 23, 2022 /PRNewswire/ -- Guinness, made by Diageo, is undertaking one of the most ambitious regenerative agriculture pilots to take place on the island of Ireland. Regenerative agriculture is an approach to farming that works in harmony with the natural environment to put back more than it takes out.
- Regenerative agriculture is an approach to farming that worksin harmony with the natural environment to put back more than it takes out.
- The ambition is for the barley grown to be used to brew beautiful tasting Guinness.
- Walter Furlong Junior, one of the farmers involved in the pilot commented:"We're delighted to be partnering with Guinness on this programme.
- The Minister for Agriculture, Food, and the Marine, Charlie McConalogue TD, commented, "On behalf of the Government, I welcome the pilot announced today by Guinness.