Crealytics Sets New Standards in Marketing Metrics with iCLV Measurement Platform
NEW YORK, March 7, 2024 /PRNewswire/ -- Crealytics, a leading adtech firm in the retail media and performance marketing industry announced the next evolution of its iCLV Measurement Platform today. ICLV combines incrementality testing, marketing mix modeling, and multi-touch attribution to deliver accurate, privacy-compliant media performance insights.
- In the face of cookie deprecation and measurement challenges, Crealytics has just launched the next evolution of the iCLV Measurement Platform.
- NEW YORK, March 7, 2024 /PRNewswire/ -- Crealytics, a leading adtech firm in the retail media and performance marketing industry announced the next evolution of its iCLV Measurement Platform today.
- "The Crealytics iCLV Measurement Platform blends incrementality tests, MMM and MTA in one product.
- "The future of marketing analytics is about combining multiple measurement methodologies into a unified, omnichannel view," said Sarah Richter, Director of Measurement Solutions at Crealytics.