The Moviegoer

Comscore Research Finds Audiences Getting More Comfortable with Movie Theater Experience

Retrieved on: 
Monday, October 26, 2020
comScore, The Moviegoer, Books

The survey results, captured in conjunction with Screen Engine/ASI , demonstrate another positive indicator for the global theatrical industry's road to recovery.

Key Points: 
  • The survey results, captured in conjunction with Screen Engine/ASI , demonstrate another positive indicator for the global theatrical industry's road to recovery.
  • The survey revealed key insights into the moviegoer experience:
    92% had a positive experience at the movies with 60% saying "it was great, glad to be back at the movies."
  • "A great in-theater experience combined with new and exciting movies from the most notable studios are a combination that is resonating strongly with audiences who are responding enthusiastically to their big screen theatrical experience."
  • A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

The Geena Davis Institute on Gender in Media and Movio Reveal Research Determining the On-Screen to Cinema Audience Relationship

Retrieved on: 
Tuesday, September 22, 2020
Technology, Women, Parenting, Entertainment, Gay & Lesbian, General Entertainment, Film & Motion Pictures, Consumer, Data management, The Moviegoer, Books, the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, Movio

On-screen data (the Institute) and audience demographic data (Movio) for the top 100 films (by box office) in the US were examined for 2018 and 2019.

Key Points: 
  • On-screen data (the Institute) and audience demographic data (Movio) for the top 100 films (by box office) in the US were examined for 2018 and 2019.
  • As weve said before, our goal is very simple: that the characters on screen reflect the population, which is half Female and incredibly diverse, says Geena Davis, Founder and Chair of the Institute.
  • We know that increasing the presence of underrepresented groups in media can have a very powerful impact on shifting cultural perceptions.
  • Movio is the worlds most comprehensive source of moviegoer data and has products designed specifically with the challenges of movie marketing in mind.

Comscore Research Finds Audiences Getting More Comfortable with Movie Theater Experience

Retrieved on: 
Thursday, September 10, 2020
comScore, The Moviegoer, Books

The survey results, captured in conjunction with Screen Engine/ASI , demonstrate another positive indicator for the global theatrical industry's road to recovery.

Key Points: 
  • The survey results, captured in conjunction with Screen Engine/ASI , demonstrate another positive indicator for the global theatrical industry's road to recovery.
  • The survey revealed key insights into the moviegoer experience:
    92% had a positive experience at the movies with 60% saying "it was great, glad to be back at the movies."
  • "A great in-theater experience combined with new and exciting movies from the most notable studios are a combination that is resonating strongly with audiences who are responding enthusiastically to their big screen theatrical experience."
  • A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

comScore Brings Moviegoer Insights to Key International Markets

Retrieved on: 
Tuesday, October 2, 2018
comScore, PostTrak, The Moviegoer, Literature

"Asthemovie industry's trustedpartnerforactionable intelligence,we are excited to expandPostTrakto key international marketstodeliver additionalanalyticstoour partners,"saidJim Zak,senior vice president, movies at comScore.

Key Points: 
  • "Asthemovie industry's trustedpartnerforactionable intelligence,we are excited to expandPostTrakto key international marketstodeliver additionalanalyticstoour partners,"saidJim Zak,senior vice president, movies at comScore.
  • "Leveraging more than six years of history for all wide release films,PostTrakis the industry currency for demographic and moviegoer insights within the US.Itsdomestic success hasgiven us the opportunity to bring the same audience insights to our partners in the international space.
  • The expansioninto four international marketsin various time zonesgrantsdomestic partnersan even earlier read oftheiraudiences.
  • "More than ever, international theatrical box office performance is a critical input to industry planning," added Kevin Goetz, CEO of Screen Engine/ASI.