Robert Simonds' STXdigital Announces Facebook Anthology Variety Series, 'Pop Now'
BURBANK, Calif., May 2, 2018 /PRNewswire/ -- STXdigital, a division of STX Entertainment, Robert Simonds' global next-generation media company, today announced the launch of "Pop Now," a cutting-edge, mobile-first variety series exclusively on Facebook.
- BURBANK, Calif., May 2, 2018 /PRNewswire/ -- STXdigital, a division of STX Entertainment, Robert Simonds' global next-generation media company, today announced the launch of "Pop Now," a cutting-edge, mobile-first variety series exclusively on Facebook.
- Leveraging the connected Facebook community, "Pop Now" reimagines the traditional late-night talk show format for the next generation of highly engaged audiences.
- Featuring a new celebrity each episode, the series removes the host entirely, and allows the talent to create and curate their own experience.
- "We're reinventing the talk show model with a deconstructed architecture, built to serve specific audiences looking to engage with celebrities across the Facebook community."