Strategy Analytics: Average Smartphone App Use Rises Nearly 20 Minutes per Day Year-On-Year
The app usage patterns of US smartphone users altered significantly during 2Q 2020 in response to COVID-19 stay-at-home orders, according to a new report from Strategy Analytics , U.S. App Quarterly Brief Q2 2020.
- The app usage patterns of US smartphone users altered significantly during 2Q 2020 in response to COVID-19 stay-at-home orders, according to a new report from Strategy Analytics , U.S. App Quarterly Brief Q2 2020.
- App use increased by over 6 hours per month, the equivalent of 20 minutes per day, driven by strong growth in use of social networking apps, including Facebook and TikTok, and also mobile browsing.
- The report tracks the usage of app categories and apps on a quarterly basis.
- Average Time Spent (in Minutes) on Social Media 2Q 2020 (Graphic: Business Wire)
The games category maintains top spot for monthly smartphone minutes, though minutes of use remained relatively static.