Gov. Pritzker Unveils New "Middle of Everything" Summer Ad Campaign, Starring and Directed by Illinois' own Jane Lynch
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Monday, June 26, 2023
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CHICAGO, June 26, 2023 /PRNewswire/ -- Governor Pritzker along with the Illinois Department of Commerce and Economic Opportunity (DCEO) and the Office of Tourism (IOT) today announced the launch of three new TV ads as part of its tourism campaign, "Middle of Everything," starring Illinois native and Emmy and Golden Globe award-winning actress and director Jane Lynch. The summer campaign features a catchy new song performed by Lynch that promotes the diverse attractions, natural wonders, and outdoor experiences that can only be found in Illinois. To view the ads and other media assets for the "Middle of Everything," click HERE.
Key Points:
- "Our 'Middle of Everything' campaign has been a resounding success—bringing in millions of visitors and generating $1 billion in revenue," said Governor JB Pritzker.
- "With Illinois native Jane Lynch as our shining star and spokesperson, I have no doubt that we will have a record-breaking year for our tourism industry.
- Jane, thank you for your partnership as we show the world all that the Land of Lincoln has to offer."
- "It's been an absolute joy to bring to life the 'Middle of Everything' campaign in new and exciting ways," said Jane Lynch.