U.S. Army Reserve campaign spotlights careers in the U.S. Army Reserve, with 3 new promotional assets
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Thursday, June 1, 2023
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WASHINGTON, June 1, 2023 /PRNewswire/ -- The U.S. Army announced three additional brand films to support the "It's Your Time" campaign to communicate the vast possibilities of service in the U.S. Army Reserve. "It's Your Time"—originally released in April—aims to educate motivated, career-driven, and youth of all backgrounds about the part-time pathway to service through civilian and military lifestyles of Army Reserve Soldiers.
Key Points:
- "It's Your Time" modernizes Army Reserve marketing efforts to create a breakthrough campaign for prospective Soldiers.
- WASHINGTON, June 1, 2023 /PRNewswire/ -- The U.S. Army announced three additional brand films to support the "It's Your Time" campaign to communicate the vast possibilities of service in the U.S. Army Reserve.
- The new campaign reveals the tangible ways Army Reserve Soldiers can level up their skill sets with added benefits of training, education, and flexibility.
- The lines represent the dual pursuit of U.S. Army Reserve Soldiers, simultaneously excelling in Army service and their civilian careers.