Zviahel

Beverage Brand Incubator and Accelerator Harmony Craft Beverages Launches First Field and Trade Marketing Program Specifically for Cannabis Drinks

Retrieved on: 
Wednesday, May 31, 2023
Taste, DTC, Food, Drink, Marketing, Starbucks, Farmer, Overalls, Innovation, Field, Zviahel, HCB, Cannabis, Malus, Wine, Drug

The B2B Portfolio Program Taps Cannabis Experts and Beverage Industry Specialists

Key Points: 
  • Los Angeles, California--(Newsfile Corp. - May 31, 2023) - Harmony Craft Beverages ("HCB"), a portfolio company of Sands Lane Ventures that serves as beverage brand incubator and accelerator for low- and no-alcohol and functional infused drinks, today announces the launch of the first field and trade marketing program specifically created for cannabis infused beverages.
  • The program leverages tried-and-true trade and consumer marketing models used in the wine and spirits industry while fine-tuning and adapting the approach specifically for cannabis beverages and the nuances that come along with the nascent sector.
  • We built the Harmony Craft Beverages Field and Trade Marketing Program to offer cost effective and value added targeted services and support that cannabis beverage brands need to help engage consumers and grow their business."
  • To learn more about the Field and Trade Marketing Portfolio Program and other brand services offered, please visit harmonycraftbeverages.com and contact [email protected] for more information.