New IDology Research Reveals 60% of Consumers Don't Believe Companies Do Enough To Protect Their Data as Demand for Security Grows
ATLANTA, Oct. 4, 2022 /PRNewswire/ -- IDology, a GBG company, today released its Fifth Annual Consumer Digital Identity Study, providing valuable insights into consumer expectations and behavior. This year's study confirms that consumers still want it all and expect companies to deliver secure, fast and personalized access to the products and services they need, when and where they need them.
- Fifth Annual Consumer Digital Identity Study provides valuable insights into consumer expectations and behavior.
- "Consumers expect secure, easy and trustworthy interactions and aren't afraid to walk away from anything less.
- Consumers hold a grim view of the future, with 56% expecting fraud attempts to rise (up from only 38% in 2021).
- When opening an online account, 68% of consumers prioritize security while 32% place more importance on convenience and ease.