Hypebeast Ltd. (0150.HK) debuted Hypefest Aranya and brought culture at its finest to life in China
Bringing together over 15,000 Hypebeast audiences over the 2-day period, the event offered an intimate experience of all things from music and art to fashion and creativity, and further strengthened Hypebeast's brand positioning in China.
- Bringing together over 15,000 Hypebeast audiences over the 2-day period, the event offered an intimate experience of all things from music and art to fashion and creativity, and further strengthened Hypebeast's brand positioning in China.
- The event garnered close to 30 million impressions across its social media platforms, including Hypebeast's WeChat, Little Red Book, Weibo, Douyin and Instagram accounts.
- As a digital media company that engages in offering creative advertising services and advertising spaces for global brands in its Media Segment, Hypebeast debuted Hypefest in 2018 in New York City.
- The event hosted more than 10,000 attendees over a two-day period, and tickets for the event sold out within 3 minutes upon release.