ZOA Energy and Dwayne "The Rock" Johnson Launch New Campaign Packed with BDE: Big Dwayne Energy
TAMPA, Fla., Feb. 19, 2024 /PRNewswire/ -- After a high-velocity 2023 encompassing an enhanced formula, new products, fresh packaging and even more distribution channels, ZOA Energy launches its newest and most disruptive brand campaign ever– tapping into its "BDE" in 2024– Big Dwayne Energy.
- ZOA Energy is the catalyst for Big Dwayne Energy: confidence without cockiness, radiating positivity that draws people to you and having the energy to take on any task.
- "When someone with a great, radiating energy enters the room, people feel it," said Dwayne Johnson, Chief Energy Officer.
- Fueling the flame of "Big Dwayne Energy" into 2024, ZOA is releasing a bold and hilarious commercial demonstrating that anyone can unlock their inner Big Dwayne Energy with ZOA Energy, set to the 3X Platinum, chart-topping anthem, "Big Energy," by the sensational Grammy nominated Atlanta rapper with major BDE, Latto.
- People from all walks of life star alongside Dwayne Johnson in the ad, channeling their own Big Dwayne Energy in various storylines, getting the energy they need to take on everyday tasks with the help of ZOA.