Santa María–Calatrava Treaty

Howler Head® Bourbon Expands Global Distribution to Mexico with Campari Group, Leveraging Vast Experience in Growing Whiskey Market

Retrieved on: 
Thursday, September 14, 2023
Taste, Gold medal, San Francisco World Spirits Competition, MEXICO, Partnership, UFC Performance Institute, UFC, Beer, Ageing, Social media, Twin Peaks, Santa María–Calatrava Treaty, Athlete, Campari Group, Internet, Gold, Cola, UFC Fight Night: Henderson vs. Khabilov, United Kingdom, Shevchenko, Department of Commerce Gold Medal, Howler, MMA, Straight whiskey, Liquor, Fashion design

MEXICO CITY, Sept. 14, 2023 /PRNewswire-PRWeb/ -- Campari Group and Catalyst Spirits announce Howler Head® Bourbon – the official bourbon whiskey of UFC®, the world's premier mixed martial arts (MMA) organization, and the original super premium banana-flavored bourbon whiskey – is now available in Mexico. The launch coincides with UFC Fight Night: Grasso vs. Shevchenko 2 on September 16, which celebrates Mexican Independence Day. Campari Group has a 15% stake in the popular Catalyst Spirits brand, which is also available in Australia, Brazil, the United States, Canada, and the United Kingdom.

Key Points: 
  • MEXICO CITY, Sept. 14, 2023 /PRNewswire-PRWeb/ -- Campari Group and Catalyst Spirits announce Howler Head® Bourbon – the official bourbon whiskey of UFC ®, the world's premier mixed martial arts (MMA) organization, and the original super premium banana-flavored bourbon whiskey – is now available in Mexico.
  • Howler Head starts with real, carefully crafted Kentucky Straight Bourbon Whiskey made with premium grains and mineral-rich water, aged for two years in charred American white oak barrels.
  • The bourbon whiskey market achieved a +7.2% CAGR 2022 vs 2021 and has an estimated CAGR of +2% 2027 vs 2022.
  • "With its award-winning taste and eye-catching packaging, Howler Head is designed to stand out," added Simon Hunt, CEO of Catalyst Spirits.

GOYA FOODS SIGNS AS FIRST BRAND SPONSOR OF NEW FILM "CINE DE ORO: THE GOLDEN AGE OF MEXICAN CINEMA"

Retrieved on: 
Thursday, March 16, 2023
Beauty, Francisco Goya, Santa María–Calatrava Treaty, Palme d'Or, Golden Age, Mexican Revolution, Depression, Creativity, Great Depression, Food industry, Goya Foods, History, Coq d'Or, National Hispanic Heritage Month (United States), Culture, Festival, Filmmaking, Film industry, Entertainment, Cinema of Mexico

As Ultraísmo's first production, the film celebrates Mexico's cinematic heritage and the universal themes that continue to captivate audiences today.

Key Points: 
  • As Ultraísmo's first production, the film celebrates Mexico's cinematic heritage and the universal themes that continue to captivate audiences today.
  • The film explores a remarkable era in Mexican cinema known as the Golden Age, during which the nation's film industry flourished, attracting talents from across the globe.
  • This film provides a unique opportunity for audiences to learn and appreciate the rich history and cultural significance of Mexican cinema," said Bob Unanue, President and CEO of Goya Foods.
  • "We are thrilled to have Goya as the premier sponsor," said Albert Sandoval, Filmmaker, and Founder of Ultraísmo.