Initiative Named Adweek Global Media Agency of the Year and Lands on Ad Age’s A-List Media Agency of the Year
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Thursday, March 16, 2023
Media, Social Media, Search Engine Optimization, Search Engine Marketing, Blogging, Other Communications, Digital Marketing, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Content Marketing, Communications, Liberty Mutual, LATAM, AWS, Nike, Federal Network Agency, Publication, Fame, Culture, Festival, Advertising agency, Merck, Film industry, Effie Hoffman Rogers, Campaign, Adweek, Initiative, Amazon
Fame & Flow maximizes the drivers of brand Fame -- cultural resonance, social diffusion, and fandom -- and links them to the critical drivers of customer Flow -- frictionless experiences, connected commerce, and personalization.
Key Points:
- Initiative, a global marketing and media company with offices in more than 90 countries, has been named Adweek Global Media Agency of the Year and landed on Ad Age’s prestigious A-List as Media Agency of the Year.
- Initiative topped COMvergence’s global ranking of media agencies for estimated billings including new business and retained business (Nov 2022 report).
- “It’s a rare feat in our industry for an agency to earn both these honors in the same year,” said Initiative Global CEO Dimitri Maex.
- To find out why Adweek chose Initiative as its Global Media Agency of the Year, click here .