Effie Hoffman Rogers

Initiative Named Adweek Global Media Agency of the Year and Lands on Ad Age’s A-List Media Agency of the Year

Retrieved on: 
Thursday, March 16, 2023

Fame & Flow maximizes the drivers of brand Fame -- cultural resonance, social diffusion, and fandom -- and links them to the critical drivers of customer Flow -- frictionless experiences, connected commerce, and personalization.

Key Points: 
  • Initiative, a global marketing and media company with offices in more than 90 countries, has been named Adweek Global Media Agency of the Year and landed on Ad Age’s prestigious A-List as Media Agency of the Year.
  • Initiative topped COMvergence’s global ranking of media agencies for estimated billings including new business and retained business (Nov 2022 report).
  • “It’s a rare feat in our industry for an agency to earn both these honors in the same year,” said Initiative Global CEO Dimitri Maex.
  • To find out why Adweek chose Initiative as its Global Media Agency of the Year, click here .