Crown Royal Celebrates The Local Rodeo Community and Champions Its Royal Riders at Houston Rodeo
Retrieved on:
Monday, March 13, 2023
HOUSTON, March 13, 2023 /PRNewswire/ -- As an official sponsor of the 2023 Houston Livestock Show and Rodeo (HLSR), Crown Royal is taking the moment to show its gratitude and tip a hat to those who drive the rodeo community forward. In a new platform titled, "Hats Off with Crown Royal," the whisky brand is celebrating the uplifting spirit of the rodeo community starting in Houston, by sharing a symbolic hats off gesture to those who lend their skill, time and experiences to honor the rodeo tradition.
Key Points:
- Consumers (21+) were invited to the Crown Royal Ranch to enjoy murals from local artists, Jeremy Biggers and Floyd Mendoza , live music, Crown Royal specialty cocktails, exclusive takeaways and were encouraged to participate in the Purple Bag Project.
- "Generosity is at the core of Crown Royal, and as a longstanding partner of the Houston Livestock Show and Rodeo, it was certainly time to spotlight the incredible community of Houston and the people who've impacted the rodeo for 90+ years," said Hadley Schafer, Director, Crown Royal.
- Crown Royal and their rodeo partners have joined forces to celebrate cowboys and cowgirls who keep their communities thriving with the Crown Royal "Royal Rider" award.
- No matter how you decide to enjoy Crown Royal this rodeo season, remember to do so responsibly.