Act-On Software launches Advanced Analytics with AI to provide most powerful analytics in a Marketing Automation Platform
Act-On Advanced Analytics suite includes updated funnel performance and revenue impact reports, natural language querying (NLP), and AI-driven insights.
- Act-On Advanced Analytics suite includes updated funnel performance and revenue impact reports, natural language querying (NLP), and AI-driven insights.
- Using the built-in AI capabilities, users can ask Act-On to build unique reports or uncover previously-unknown insights.
- With Act-On Advanced Analytics, marketing users can customize reports to deeply understand marketing performance and customer engagement.
- “This is a true analytics package within Act-On with the power and flexibility of BI,” Act-On SVP of Marketing Jeff Day said.