Arnhem Bridge (board game)

BRIDGE's Inclusion Maturity Assessment and Capability Building Framework (IMAX) Provides Brands with a Measurable Way to Maximize Inclusion Across Their Organizations

Retrieved on: 
Tuesday, August 29, 2023
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SAN DIEGO, Aug. 28, 2023 /PRNewswire/ -- BRIDGE, the only independent DEI trade organization to serve the global marketing industry, today unveiled its Inclusion Maturity Assessment and Capability Building Program – IMAX – a pioneering framework for brands to operationalize inclusion as a business practice for growth.

Key Points: 
  • "BRIDGE's IMAX provides an actionable mechanism for C-level executives and their teams to clearly quantify where they are on the maturity scale of inclusion and in particular helps CMOs focus their efforts as a growth driver."
  • "We specifically focused on the marketplace because this space has received less academic and managerial attention," said Dr. Rodríguez Vilá.
  • "IMAX is a historic win for inclusion, business and the communities we serve," said Leslie Waller of Campbell's.
  • To learn more about IMAX and to participate in the Inclusion Maturity Assessment, please contact [email protected] .

BRIDGE Appoints Trixie Ferguson Gray as SVP of Marketing

Retrieved on: 
Thursday, June 8, 2023
Acceleration, Workforce, UM, Senior, Workplace, Scary Mommy, Arnhem Bridge (board game), Mediacom, SAN, DEI, Growth, SVP, Management, Marketing

SAN DIEGO, June 8, 2023 /PRNewswire/ -- BRIDGE, the only independent DEI trade organization to serve the global marketing industry, today announced the appointment of Trixie Ferguson Gray, as its Senior Vice President of Marketing. Ferguson Gray reports directly to BRIDGE founder and CEO Sheryl Daija.

Key Points: 
  • SAN DIEGO, June 8, 2023 /PRNewswire/ -- BRIDGE , the only independent DEI trade organization to serve the global marketing industry, today announced the appointment of Trixie Ferguson Gray, as its Senior Vice President of Marketing.
  • Ferguson Gray reports directly to BRIDGE founder and CEO Sheryl Daija.
  • Her involvement as a former BRIDGE Board Member and advisor underscores her unwavering commitment to advancing equity and inclusion in the marketing industry.
  • As SVP of Marketing, Ferguson Gray will steer BRIDGE's marketing activities across all channels.

BRIDGE Appoints Erica DeLorenzo as SVP of Operations and Chief of Staff

Retrieved on: 
Wednesday, March 8, 2023
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SAN DIEGO, March 8, 2023 /PRNewswire/ -- BRIDGE, the only independent DEI trade organization to serve the global marketing industry, today announced the appointment of Erica DeLorenzo, an industry leader with over two decades of organizational leadership experience, as Senior Vice President of Operations and Chief of Staff. DeLorenzo reports directly to BRIDGE founder and CEO Sheryl Daija. DeLorenzo has more than two decades of leadership experience and most recently served as Chief Operating Officer for the Brand Safety Institute (BSI).

Key Points: 
  • DeLorenzo has more than two decades of leadership experience and most recently served as Chief Operating Officer for the Brand Safety Institute (BSI).
  • Throughout her impressive career, DeLorenzo also served in key senior roles at MMA Global, the Interactive Advertising Bureau (IAB) and Wild Tangent.
  • DeLorenzo joins BRIDGE's executive team at a time in which the industry's need for BRIDGE to help fight the DEI crisis and prepare to scale has never been greater.
  • DeLorenzo will fine tune BRIDGE's operations and ensure the team is empowered to effectively and efficiently drive the organization's mission.