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e& takes the lead in Brand Finance global brand ranking across categories

Retrieved on: 
Wednesday, January 17, 2024

The 2024 Brand Finance Global 500 Report unveiled at the World Economic Forum (WEF) in Davos today confirmed e& as MEA's Fastest Growing Technology Brand and the most valuable brand portfolio in MEA.

Key Points: 
  • The 2024 Brand Finance Global 500 Report unveiled at the World Economic Forum (WEF) in Davos today confirmed e& as MEA's Fastest Growing Technology Brand and the most valuable brand portfolio in MEA.
  • Hatem Dowidar, GCEO of e&, said: "The renewed endorsement from Brand Finance is yet another sign of the successful transformation of the company into a global technology group.
  • David Haigh, CEO, Brand Finance, said: "e& has been on a journey of reinvention, guided by Mr. Dowidar's expertise and experience.
  • Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports that rank brands across all sectors and countries.

e& takes the lead in Brand Finance global brand ranking across categories

Retrieved on: 
Wednesday, January 17, 2024

The 2024 Brand Finance Global 500 Report unveiled at the World Economic Forum (WEF) in Davos today confirmed e& as MEA's Fastest Growing Technology Brand and the most valuable brand portfolio in MEA.

Key Points: 
  • The 2024 Brand Finance Global 500 Report unveiled at the World Economic Forum (WEF) in Davos today confirmed e& as MEA's Fastest Growing Technology Brand and the most valuable brand portfolio in MEA.
  • Hatem Dowidar, GCEO of e&, said: "The renewed endorsement from Brand Finance is yet another sign of the successful transformation of the company into a global technology group.
  • David Haigh, CEO, Brand Finance, said: "e& has been on a journey of reinvention, guided by Mr. Dowidar's expertise and experience.
  • Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports that rank brands across all sectors and countries.

etisalat by e& deploys region's first net-zero 5G Massive MIMO Site at COP28

Retrieved on: 
Thursday, December 7, 2023

ABU DHABI, UAE, Dec. 7, 2023 /PRNewswire/ -- etisalat by e& has announced today a strategic alliance with Huawei to unveil the first net zero 5G Massive MIMO site deployment in the MENA region.

Key Points: 
  • ABU DHABI, UAE, Dec. 7, 2023 /PRNewswire/ -- etisalat by e& has announced today a strategic alliance with Huawei to unveil the first net zero 5G Massive MIMO site deployment in the MENA region.
  • Powered entirely by renewable energy, this 5G site represents the convergence of sustainability and cutting-edge wireless technology.
  • Massive MIMO technology, the cornerstone of 5G, improves capacity, coverage and user experience.
  • Khalid Murshed, Chief Technology and Information Officer at etisalat by e&, said: "Our partnership with Huawei to launch the region's first 5G Massive MIMO net-zero site is a testament to our commitment to sustainable innovation.

etisalat by e& deploys region's first net-zero 5G Massive MIMO Site at COP28

Retrieved on: 
Thursday, December 7, 2023

ABU DHABI, UAE, Dec. 7, 2023 /PRNewswire/ -- etisalat by e& has announced today a strategic alliance with Huawei to unveil the first net zero 5G Massive MIMO site deployment in the MENA region.

Key Points: 
  • ABU DHABI, UAE, Dec. 7, 2023 /PRNewswire/ -- etisalat by e& has announced today a strategic alliance with Huawei to unveil the first net zero 5G Massive MIMO site deployment in the MENA region.
  • Powered entirely by renewable energy, this 5G site represents the convergence of sustainability and cutting-edge wireless technology.
  • Massive MIMO technology, the cornerstone of 5G, improves capacity, coverage and user experience.
  • Khalid Murshed, Chief Technology and Information Officer at etisalat by e&, said: "Our partnership with Huawei to launch the region's first 5G Massive MIMO net-zero site is a testament to our commitment to sustainable innovation.

etisalat by e& Partners with Netcracker on the Largest Full-Stack BSS Transformation Project in the Middle East

Retrieved on: 
Thursday, October 26, 2023

Netcracker Technology and etisalat by e& announced today a strategic partnership for a large-scale, multi-year BSS transformation project delivering innovation across the business and all customers.

Key Points: 
  • Netcracker Technology and etisalat by e& announced today a strategic partnership for a large-scale, multi-year BSS transformation project delivering innovation across the business and all customers.
  • etisalat by e& was founded in Abu Dhabi more than four decades ago and is UAE’s first telecommunications company.
  • The company has been on a journey to transform to a technology company.
  • The large-scale commitment will directly benefit all of etisalat by e&’s customers, including consumer and business segments.

Ayla Partners With Etisalat by E& to Provide IoT Platform for a New Smart Home Solution

Retrieved on: 
Tuesday, June 6, 2023

Ayla Networks , a leading provider of innovative smart home solutions, is proud to announce that its IoT platform is the foundation of a new, high-end smart home solution from etisalat by e& , the brand representing the UAE telecoms pillar of e&.

Key Points: 
  • Ayla Networks , a leading provider of innovative smart home solutions, is proud to announce that its IoT platform is the foundation of a new, high-end smart home solution from etisalat by e& , the brand representing the UAE telecoms pillar of e&.
  • “The partnership with Ayla will add further value to our smart home solutions and services with its flexible cloud architecture and ability to support a variety of devices.
  • “We are proud to have our platform selected for etisalat by e&’s cutting-edge smart home solution,” said Jonathan Cobb, CEO of Ayla Networks.
  • With the smart living app, branded smart home device management can be done with a single app rather than going to each brand’s individual apps.

SoftAtHome successfully delivers etisalat by e& UAE's smart living home control service with Amazon Alexa

Retrieved on: 
Tuesday, May 30, 2023

PARIS, May 30, 2023 /PRNewswire/ -- SoftAtHome, an independent software company for broadband, video, and analytics, today announced having been chosen by "etisalat by e&" as Alexa Voice control trusted solution provider to deliver the latest smart eLife Set-Top Box (STB) and backend software to enable Alexa voice control features in Arabic and English.

Key Points: 
  • United Arab Emirates (UAE) users can control connected smart home devices with voice commands thanks to Alexa's technology deployed by SoftAtHome.
  • SoftAtHome delivered the world's first STB support for ring cameras by enabling video streaming between Ring cameras and etisalat by e&'s entertainment platform eLife TV.
  • Khaled El Khouly, Chief Consumer Officer, etisalat by e& UAE, said: "It was great to integrate SoftAtHome with their expertise on Amazon Alexa being an added advantage in our new 'Smart Living Home Control' service, delivering the promise of smart living and differentiating from other regional service providers.
  • etisalat by e&'s Smart-living customers can now control connected smart home devices with Alexa voice commands, accessible and controllable through their eLife TV.

SoftAtHome successfully delivers etisalat by e& UAE's smart living home control service with Amazon Alexa

Retrieved on: 
Tuesday, May 30, 2023

PARIS, May 30, 2023 /PRNewswire/ -- SoftAtHome, an independent software company for broadband, video, and analytics, today announced having been chosen by "etisalat by e&" as Alexa Voice control trusted solution provider to deliver the latest smart eLife Set-Top Box (STB) and backend software to enable Alexa voice control features in Arabic and English.

Key Points: 
  • United Arab Emirates (UAE) users can control connected smart home devices with voice commands thanks to Alexa's technology deployed by SoftAtHome.
  • SoftAtHome delivered the world's first STB support for ring cameras by enabling video streaming between Ring cameras and etisalat by e&'s entertainment platform eLife TV.
  • Khaled El Khouly, Chief Consumer Officer, etisalat by e& UAE, said: "It was great to integrate SoftAtHome with their expertise on Amazon Alexa being an added advantage in our new 'Smart Living Home Control' service, delivering the promise of smart living and differentiating from other regional service providers.
  • etisalat by e&'s Smart-living customers can now control connected smart home devices with Alexa voice commands, accessible and controllable through their eLife TV.

Netcracker Showcases Leadership in Emerging Technologies and New Business Models at Telecoms World Middle East

Retrieved on: 
Thursday, May 18, 2023

Netcracker Technology announced today that it will participate in Telecoms World Middle East on May 30-31 in Dubai.

Key Points: 
  • Netcracker Technology announced today that it will participate in Telecoms World Middle East on May 30-31 in Dubai.
  • Netcracker will highlight its ground-breaking portfolio of solutions, including the flagship Netcracker Digital Platform that drives business growth, provides a superior customer experience and gives CSPs an agile cloud-native platform to create new opportunities for monetization in the network and the rapidly growing Metaverse.
  • Netcracker is a Diamond sponsor and will exhibit in booth C30.
  • Netcracker will also participate in the following panel sessions with other industry leaders, including customers T-Mobile USA and etisalat by e&:
    Dan Thygesen, Senior Vice President & General Manager, T-Mobile USA
    Dan Thygesen, Senior Vice President & General Manager, T-Mobile USA

etisalat by e& UAE and Cyberint Join Forces to Strengthen Cyber Security

Retrieved on: 
Thursday, March 16, 2023

DUBAI, UAE, March 16, 2023 /PRNewswire/ -- Cyberint, the leader in Impactful Intelligence and etisalat by e&, the brand representing the UAE telecoms pillar of e&, announced a joint agreement today to enhance its cyber security infrastructure with real-time intelligence and monitoring solutions.

Key Points: 
  • DUBAI, UAE, March 16, 2023 /PRNewswire/ -- Cyberint , the leader in Impactful Intelligence and etisalat by e&, the brand representing the UAE telecoms pillar of e&, announced a joint agreement today to enhance its cyber security infrastructure with real-time intelligence and monitoring solutions.
  • Cyberint's expansive presence across the open, deep, and dark web bolsters the cyber security of etisalat by e& bringing top-tier impactful intelligence to stay ahead of emerging threats.
  • "At etisalat by e&, we remain committed to protecting our customers' connectivity through advanced cyber security technologies.
  • Cyberint's will strengthen etisalat by e& capabilities to actively monitor its complex attack surface, prioritise risk factors, and take proactive measures against targeted attacks or campaigns before they occur.