Fender (company)

FENDER CELEBRATES 70 YEARS OF THE STRATOCASTER®--THE MOST PLAYED, SOUGHT AFTER, AND BELOVED MODEL IN MUSIC HISTORY

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Tuesday, March 5, 2024

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HOLLYWOOD, Calif., March 5, 2024 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) is celebrating the 70th Anniversary of the Stratocaster® guitar, an unrivaled and iconic masterpiece from the visionary portfolio of founder, Leo Fender. What distinguishes the Stratocaster® is not just its remarkable pedigree, but its capacity to transcend genre, skill levels, and any qualifying parameter. Beloved by enthusiasts with even a passing interest in music, the Stratocaster® holds a special place in the hearts of collectors, seasoned professionals, and dedicated fans who revere this famed model. To commemorate this remarkable milestone, Fender's year-long celebration goes beyond mere nostalgia. It encompasses the release of seven new models, each meticulously designed to pay homage to the Stratocaster® guitars' enduring legacy. These models, featuring two existing classics adorned in the Stratocaster® guitars famous 2-Color Sunburst finish and five limited edition anniversary models, symbolize Fender's commitment to innovation, acknowledging the evolving musical landscape and mission to inspire the next generation of players, ensuring the Stratocaster® guitars influence continues to resonate for years to come.

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When he picked up his Stratocaster®, strap yourself in, because he's going to take you on a wild, free ride.
"After 70 years, the Stratocaster® guitar is the electric guitar most often played by today's artists, on stage, in studio and at home.
To honor the celebration, Fender is unveiling a new line of 70th Anniversary Stratocaster® models, only available for purchase in 2024.
In addition, the Fender Custom Shop is unveiling a limited-edition collection that celebrates the rich heritage and legacy of this remarkable instrument.

FENDER HONORS GRAMMY-WINNING ARTIST, MULTI-INSTRUMENTALIST, SONGWRITER, AND PRODUCER BRUNO MARS WITH ARTIST SIGNATURE STRATOCASTER® GUITAR

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Tuesday, November 7, 2023

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HOLLYWOOD, Calif., Nov. 7, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announces the launch of the Bruno Mars Stratocaster®, a limited-edition celebration of the chart-topping artist, multi-instrumentalist, performer, songwriter and producer Bruno Mars. The Bruno Mars Stratocaster® guitar pays tribute to his trailblazing career, dazzling showmanship, and mastery of genre through the power of guitar. Bruno Mars' catalog is defined by air tight songwriting, stunning musicianship and a fearlessness in the face of genre and at the foundation of this iconic body of work is a fundamental appreciation of versatile musicality. The Bruno Mars Signature Stratocaster® has classic appeal with highly optimized features that keep the modern player in mind. Mars envisioned an instrument with class that could still appeal to the most technically driven shredders—and this signature guitar is just that.

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The Bruno Mars Stratocaster® Features the All New Mars Mocha Heirloom™ Finish, 1969 Vintage Stratocaster® Neck Shape and a Custom-Set of Bruno Mars Pickups that Personifies Mars' Unique Style and Showmanship
HOLLYWOOD, Calif., Nov. 7, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announces the launch of the Bruno Mars Stratocaster® , a limited-edition celebration of the chart-topping artist, multi-instrumentalist, performer, songwriter and producer Bruno Mars.
The Bruno Mars Stratocaster® guitar pays tribute to his trailblazing career, dazzling showmanship, and mastery of genre through the power of guitar.
The Bruno Mars Signature Stratocaster® has classic appeal with highly optimized features that keep the modern player in mind.
Mars envisioned an instrument with class that could still appeal to the most technically driven shredders—and this signature guitar is just that.

FENDER® UNVEILS THE HIGHWAY SERIES: THE ULTIMATE STAGE-READY GUITARS

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Tuesday, October 10, 2023

HOLLYWOOD, Calif., Oct. 10, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announces the launch of The Highway Series, the newest iteration in Fender's investment in the acoustic category. Comprised of two different models, the more compact Parlor and the classic and fuller bodied Dreadnought, these acoustic guitars have been finely tuned for performance on and off the stage. While the designs of these instruments harkens back to a more traditional style, the technology and specifications are a nod to the future of acoustic guitar playing.

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Historically, acoustic guitars have been characterized by large and bulky body shapes, but the Highway Series challenges this industry standard.
Drawing inspiration from Fender's groundbreaking history of transforming the electric guitar landscape, the Highway Series is set to redefine the acoustic guitar experience.
At its core, the Highway Series is a multi-purpose guitar, carefully crafted to cater to the diverse needs of modern musicians.
While Fender's Acoustasonic® series pushed the boundaries of acoustic-electric design, the Highway Series strikes a harmonious balance between modern innovations and the timeless appearance of traditional guitars.

FENDER CONTINUES LEGACY OF BOUNDLESS SONIC INNOVATION WITH TONE MASTER® PRO--A DIGITAL WORKSTATION OFFERING QUALITY AND VERSATILITY IN EQUAL MEASURE

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Tuesday, October 3, 2023

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HOLLYWOOD, Calif., Oct. 3, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announces the launch of the powerful Tone Master® Pro, Fender's revolutionary multi-effects system. This highly anticipated amp modeling workstation will allow players to harness endless tonal possibilities, all contained in a powerfully intuitive and easy-to-use interface. The award-winning Tone Master® amplifier series, originally debuted in 2019 with the introduction of the Tone Master® Twin Reverb® and Tone Master® Deluxe Reverb®, marked a new frontier in digital amplification. The tone, feel, responsiveness and character of the Tone Master® Series amplifiers are virtually indistinguishable from their original tube counterparts, featuring the exceptional tonal qualities of their legendary predecessors with modern capabilities for today's musician.

Key Points:

The award-winning Tone Master® amplifier series, originally debuted in 2019 with the introduction of the Tone Master® Twin Reverb® and Tone Master® Deluxe Reverb®, marked a new frontier in digital amplification.
"Today, we embark on the next chapter in the Tone Master lineage with Fender's first no-compromise multi-effects guitar workstation.
Tone Master® FR-10 & Tone Master® FR-12 ($499.99-$549.99 USD, £469.00-£519.00 GBP, €549.00-€599.00 EUR, $849.00-$1,049.00 AUD, ¥77,000-¥92,400 JPY)
The Tone Master FR-10 & Tone Master FR-12 are full-range, flat-response powered speakers designed for use with today's digital guitar amp modelers and profilers.
Tone Master FR-10 & Tone Master FR-12 deliver clear and accurate sound reproduction and perfectly replicate every detail of the amp and effect models.

FENDER HONORS MULTI-GRAMMY AWARD-WINNING ARTIST, JUANES, WITH SIGNATURE STRATOCASTER® GUITAR AND ACCESSORIES COLLECTION

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Wednesday, August 9, 2023

HOLLYWOOD, Calif., Aug. 9, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today, fittingly debuting on his birthday, announces the launch of the Juanes Stratocaster® guitar, a collaboration with multi-Grammy and Latin Grammy® award-winning singer, songwriter, guitarist and philanthropist, Juanes. On the heels of his latest album release, Vida Cotidiana (praised by Rolling Stone as "His best album yet!"), the Juanes signature guitar captures the essence of his sound, tone and look – a distinctive blend of pop, rock and metal fused with the unique folkloric sounds of Colombia, as well as his passion for innovation, culture and philanthropy. Regarded as a leading trailblazer for Latin music and a champion for social transformation, Juanes will give back by donating all artist proceeds to his foundation, Mi Sangre, which empowers new generations and fosters a culture of peace in Colombia and beyond.

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Fender is honored to commemorate Latin music, culture and Juanes' unwavering commitment to his family and philanthropic endeavors, with the introduction of this signature guitar.
Born in Medellin, Colombia, Juanes began his musical journey as a self-taught guitar player at the young age of seven.
Decidí vender todo lo que tenía para comprarme mi primera guitarra Fender, me vine a los Estados Unidos y grabé mi primer álbum.
"As the first-ever marketing campaign for a Latin artist signature guitar, Fender is honored to continue to bring the impact of Latin music culture to the forefront."

FENDER ANNOUNCES THE LONG AWAITED RETURN OF THE TOM DELONGE STRATOCASTER®, CELEBRATING THE BLINK-182 GUITARIST AND SINGER'S ICONIC CAREER AND SOUND

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Tuesday, July 25, 2023

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HOLLYWOOD, Calif., July 25, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announces the launch of the highly-anticipated Fender Limited Edition Tom DeLonge Stratocaster® signature guitar and accessories collection. The newest signature gear from lead vocalist and guitarist of Blink-182 arrives just in time as the band finished the U.S. leg of their highly-awaited reunion tour, heads to Europe and has a new album release this fall. Beloved for his iconic vocal stylings and deceptively simple yet impossibly catchy guitar arrangements, Tom is pop punk royalty and this signature Stratocaster® pays perfect homage to his impact on rock music and culture at large. Rushed into production due to overwhelming fan demand, the Limited Edition Tom DeLonge Stratocaster® emulates the band's signature sound, and serves as a standout, must-have addition to any collection.

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Early in his career, Tom acquired a 40th Anniversary Edition Fender Stratocaster®, lovingly called the "Sticker Strat®" by fans, starting his relationship with the brand.
It's the moment everyone has been waiting for, re-introducing the Tom DeLonge Stratocaster, developed in partnership with Blink-182 guitarist Tom DeLonge.
Limited Edition Tom DeLonge Stratocaster® guitar ($1,299.99 USD, £1,299.00 GBP, €1,499.00 EUR, $2,399 AUD, ¥192,500 JPY) Blink-182 guitarist Tom DeLonge has teamed up with Fender once again to release The Limited Edition Tom DeLonge Stratocaster®.
The Tom DeLonge To The Stars Straps are available in Seafoam Green, Daphne Blue, Graffiti Yellow, and Black.

FENDER ENLISTS HAIM, DOMINIC FIKE AND MORE FOR 2023 PLAYER SERIES CAMPAIGN, HIGHLIGHTING BEST-SELLING ICONIC GUITARS AND BASSES, EMBRACING DIVERSITY IN MUSIC CREATION

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Tuesday, May 16, 2023

HOLLYWOOD, Calif., May 16, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announces the start of a new 2023 campaign for the acclaimed Player Series, a line of guitars and basses designed for the new generation of artists, players and creators. Since its inception in 2018, the Player Series has become Fender's best-selling series, having sold more than half a million units globally and showing nearly 30% consecutive year over year growth. Beyond that, the series has ignited a demographic shift within the industry and attracted a diverse, passionate, and inclusive new universe of guitar and bass players. It's a testament to the series' singular ability to transcend genre and aid in the creative exploration of artists such as Turnstile, Cherry Glazerr, Saya Gray, Japanese Breakfast, Beach Bunny, Soccer Mommy and White Reaper, and has appeared on stages and inspired music and culture worldwide.

Key Points:

We hope the Player Series will continue sparking creative inspiration and inspire even more musicians to try out a Fender guitar or bass."
The Player Series 2023 campaign is coming to life in a big way as one of Fender's most expansive rollouts to date.
In addition, Fender is introducing two soon-to-be-classic Fender colorways to the Player Series lineup - Seafoam Green, an eye-catching blue-green, and Candy Apple Red, a rich, deep red.
The Player Series sets the new benchmark for quality and performance, with features, including:
The Fender Player Series includes the following models all available in either a maple fingerboard, or pau ferro fingerboard:

Aarash Darroodi named In-House Legal Counsel of the Year by LA Times

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Wednesday, May 10, 2023

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LOS ANGELES, May 9, 2023 /PRNewswire/ -- Aarash Darroodi, Executive Vice President and General Counsel at Fender Musical Instruments Corporation ("Fender"), has been named the In-House Legal Counsel of the Year by the Los Angeles Times for 2023. This prestigious award recognizes outstanding legal professionals who have demonstrated exceptional skills, leadership, and dedication in their fields and communities.

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LOS ANGELES, May 9, 2023 /PRNewswire/ -- Aarash Darroodi , Executive Vice President and General Counsel at Fender Musical Instruments Corporation ("Fender"), has been named the In-House Legal Counsel of the Year by the Los Angeles Times for 2023.
Paula Boggs, former EVP and General Counsel of Starbucks Corporation added, "I am thrilled to see Aarash Darroodi receive this well-deserved recognition.
"I am so proud to see Aarash continue to pioneer redefining what it means to be a global in-house counsel.
It reflects Darroodi's exceptional legal skills, dedication to his client, and commitment to upholding the highest standards of the legal profession.

FENDER HONORS GRAMMY AWARD-WINNING ARTIST, GUITARIST, SONGWRITER, AND PRODUCER STEVE LACY WITH ARTIST SIGNATURE STRATOCASTER®

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Tuesday, May 9, 2023

HOLLYWOOD, Calif., May 9, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announces the launch of the Steve Lacy "People Pleaser" Stratocaster®, a collaboration with California born-and-raised Grammy-winning artist, guitarist, songwriter, and producer Steve Lacy. This Signature Stratocaster® guitar is not only an homage to a player whose guitar-playing style is as technically proficient as it is emotionally evocative, but a celebration of Lacy's indelible impact on culture at large. Named for his trailblazing reputation, crowd-pleasing sounds, and stage looks, the "People Pleaser" Stratocaster® showcases Lacy's evolution from a hungry musician into a chart-topping artist and guitarist.

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FENDER HONORS GRAMMY AWARD-WINNING ARTIST, GUITARIST, SONGWRITER, PRODUCER STEVE LACY WITH ARTIST SIGNATURE STRATOCASTER
Rising to fame in 2015 as part of the alternative R&B and soul band THE INTERNET, the singer/songwriter, guitarist and producer has established himself as one of the music industry's foremost innovators – blurring genre lines while keeping a keen focus on expressive musicianship.
Now I have my very own Fender Stratocaster guitar," said Steve Lacy.
Product and lifestyle images of Steve Lacy and of the Steve Lacy "People Pleaser" Stratocaster guitar can be found HERE .
The Fender® Steve Lacy People Pleaser Stratocaster® produces a wealth of tones to match his singular style, limitless vision and maverick sense of sonic exploration.

FENDER ANNOUNCES FIFTH ANNUAL 'FENDER NEXT™' CLASS, SHOWCASING DIVERSE GLOBAL ARTISTS INFLUENCING GUITAR TODAY

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Tuesday, March 28, 2023

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I know so many phenomenal artists who've been picked in this program, so I'm pinching myself a little.

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I know so many phenomenal artists who've been picked in this program, so I'm pinching myself a little.
I've played Fender guitars for my entire guitar life.
The first electric guitar I bought with my own little kid money was a Fender Stratocaster.
I played that guitar in my bedroom, in my mirror, for many years before buying Teles, Jazzmasters, Jaguars, and the list goes on.