Dodge Hornet (concept car)

Dodge Delivers New Line of Direct Connection Crate Long Blocks, Announces Hellephant C170 6.2L Supercharged Crate HEMI® Engine Available Q1 2024

Retrieved on: 
Tuesday, October 31, 2023

Direct Connection, Dodge brand's performance products line, announces Hellephant C170 Crate HEMI® Engine — same engine that powers the 1,025-horsepower Dodge Challenger SRT Demon 170 — available for purchase starting Q1 2024

Key Points: 
  • Direct Connection, Dodge brand's performance products line, announces Hellephant C170 Crate HEMI® Engine — same engine that powers the 1,025-horsepower Dodge Challenger SRT Demon 170 — available for purchase starting Q1 2024
    Direct Connection announces new series of long blocks, including Hellephant C170 6.2L Supercharged Crate HEMI Long Block
    Additional new Direct Connection Long Blocks available Q1 2024 include:
    Second edition of Direct Connection parts catalog, with updated information on expanding Direct Connection lineup, available for digital download starting today at DCPerformance.com
    Direct Connection, the Dodge performance products brand, is announcing the full Hellephant C170 Crate HEMI® Engine — the same engine that powers the 1,025-horsepower Dodge Challenger SRT Demon 170 — will be available for purchase at DCPerformance.com starting in Q1 2024.
  • Direct Connection is also rolling out a new series of long blocks, including the Hellephant C170 6.2L Supercharged Crate HEMI Long Block, available for purchase starting in Q1 2024.
  • Participating Dodge Power Brokers dealerships are also now featuring a Direct Connection Crate Engine offer of up to $1,000 off the purchase of a Direct Connection Crate Engine, available through the end of 2023.
  • New Direct Connection products available in Q1 2024 include:
    Hellephant C170 6.2L Supercharged Crate HEMI Engine (part number: 68660541AA) is the engine of the world's most powerful muscle car ever built, the Dodge Challenger SRT Demon 170, and will soon be available through Direct Connection.

Welcome to the Hornet's Nest: Dodge Launches 'A New Breed' Marketing Campaign for the All-new 2024 Dodge Hornet R/T

Retrieved on: 
Wednesday, September 6, 2023

The campaign will launch across the Dodge brand's social media channels beginning today with a 60-second spot, while a 30-second spot will run across broadcast and digital media.

Key Points: 
  • The campaign will launch across the Dodge brand's social media channels beginning today with a 60-second spot, while a 30-second spot will run across broadcast and digital media.
  • "Introducing any new member to the pack can sometimes bring some trepidation, but with looks, feel and performance that are pure Dodge, the Hornet R/T fits right into our family.
  • "A New Breed" marketing campaign was developed by the Dodge brand in partnership with Glue-IQ.
  • Dodge drives forward as a pure performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T performance hybrid version of the all-new Dodge Hornet, representing the brand's first-ever electrified performance vehicle.

Devil in the Details: Dodge Announces Exclusive After-delivery Products for Dodge Challenger SRT Demon 170 Owners

Retrieved on: 
Wednesday, August 23, 2023

Exclusive after-sales products include Demon 170 decanter set, custom instrument panel badge, Goodwool car shell, Direct Connection carbon-fiber parts and much more

Key Points: 
  • Exclusive after-sales products include Demon 170 decanter set, custom instrument panel badge, Goodwool car shell, Direct Connection carbon-fiber parts and much more
    Ordering for Challenger SRT Demon 170 after-sales products is open from September 6, 2023, through September 6, 2024
    Challenger SRT Demon 170 owners must call Dodge//SRT concierge team at 800-998-1110 to verify vehicle ownership and place orders for after-sales products.
  • Dodge isn't satisfied with building the world's quickest 0-60 production car, the 1,025-horsepower 2023 Dodge Challenger SRT Demon 170 .
  • Dodge Challenger SRT Demon 170 owners must call the Dodge//SRT concierge team at 800-998-1110 to verify vehicle ownership and place orders for after-sales products.
  • Ordering for Challenger SRT Demon 170 products is open from September 6, 2023, through September 6, 2024.

Dodge Direct Connection and Jay Leno's Garage Team Up to Offer New Line of Co-branded Premium Car Care Products

Retrieved on: 
Saturday, August 19, 2023

Direct Connection, Dodge brand's performance parts line, and Jay Leno's Garage announce a new line of co-branded car care products

Key Points: 
  • Direct Connection, Dodge brand's performance parts line, and Jay Leno's Garage announce a new line of co-branded car care products
    New initiative will deliver more than 20 premium car detailing and car wash supplies under the Direct Connection/Jay Leno's Garage banner, including Direct Connection quick detailer, Direct Connection interior detailer, Direct Connection all-purpose cleaner and more
    Iconic television host and comedian Jay Leno and Dodge Brand CEO Tim Kuniskis teamed up today to announce a new line of co-branded car care products from Direct Connection, the Dodge brand's performance products line, and Jay Leno's Garage.
  • The new initiative will feature more than 20 premium car detailing and car wash products under the Direct Connection/Jay Leno's Garage banner, including Direct Connection quick detailer, Direct Connection interior detailer, Direct Connection all-purpose cleaner and many more products.
  • Jay Leno's Garage was also announced earlier this spring as the trusted source for premium car care products delivered with the new, 1,025-horsepower Dodge Challenger SRT Demon 170.
  • The Direct Connection detailing bucket starter kit, delivered in a 3.5-gallon Direct Connection bucket, will include:
    The new car care products will be offered exclusively at DCPerformance.com , the online headquarters of the Direct Connection brand.

Last Call for Dodge 'Last Call,' Drive Begins for Final Orders of HEMI®-powered 2023 Dodge Challenger and Charger Muscle Cars

Retrieved on: 
Monday, July 17, 2023

Production of 2023 Dodge Charger and Challenger vehicles will end no later than December 31, 2023.

Key Points: 
  • Production of 2023 Dodge Charger and Challenger vehicles will end no later than December 31, 2023.
  • For more information on the Dodge Challenger, Dodge Charger and all-new Dodge Hornet, visit Dodge.com .
  • The 2023 Dodge Challenger SRT Demon 170 represents the seventh and final Dodge "Last Call" special-edition model, commemorating the Dodge Challenger and Dodge Charger, which are coming to an end in their current HEMI-engine-powered forms at the end of 2023.
  • Six Dodge "Last Call" models were previously introduced: the Dodge Challenger Shakedown, Dodge Charger Super Bee, Dodge Challenger and Charger Scat Pack Swinger, Dodge Charger King Daytona and Dodge Challenger Black Ghost.

'MotorTrend Presents Roadkill Nights Powered by Dodge' Moves Street-legal Drag Racing on Woodward to New Location, Expands Footprint of Horsepower Festival

Retrieved on: 
Thursday, June 15, 2023

"We can't wait to bring Roadkill Nights and street-legal drag racing to the heart of downtown Pontiac," said Tim Kuniskis, Dodge brand CEO – Stellantis.

Key Points: 
  • "We can't wait to bring Roadkill Nights and street-legal drag racing to the heart of downtown Pontiac," said Tim Kuniskis, Dodge brand CEO – Stellantis.
  • "Roadkill Nights continues to evolve each year, with the Pontiac stop serving as the second of two Roadkill Nights events in 2023.
  • MotorTrend Presents Roadkill Nights Powered by Dodge, now in its eighth year, will mark its second stop of 2023 with the event's visit to Pontiac.
  • More details on the 2023 MotorTrend Presents Roadkill Nights Powered by Dodge event will be shared in the coming weeks.

Dodge Celebrates HEMI® Day, Gives Fans an Exclusive Behind-the-scenes Look at Dodge Challenger SRT Demon 170's Jaw-dropping Helicopter-drop Reveal

Retrieved on: 
Wednesday, April 26, 2023

including Jay Leno, who describe their inspiration behind the reveal and passion for the Dodge brand.

Key Points: 
  • including Jay Leno, who describe their inspiration behind the reveal and passion for the Dodge brand.
  • Tim Kuniskis, Dodge brand CEO, said at the event, "There was no way we were going to let this era end quietly.
  • A replay of the Dodge Challenger SRT Demon 170 entire reveal, as well as event highlights from Dodge Last Call Powered by Roadkill Nights Vegas event , is available for viewing at DodgeGarage.com.
  • For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge.

Dodge Banks Pair of 2023 Kelley Blue Book Brand Image Awards

Retrieved on: 
Wednesday, April 5, 2023

The 2023 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book's Brand Watch study.

Key Points: 
  • The 2023 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book's Brand Watch study.
  • "We are honored by this recognition from Kelley Blue Book, especially as we double down on our brand's commitment to performance," said Tim Kuniskis, Dodge brand chief executive officer – Stellantis.
  • Kelley Blue Book cited Dodge models as "bred for high performance, featuring massive power and torque for an exhilarating, unforgettable driving experience."
  • Six Dodge "Last Call" models were previously introduced: the Dodge Challenger Shakedown, Dodge Charger Super Bee, Dodge Challenger and Charger Scat Pack Swinger, Dodge Charger King Daytona and Dodge Challenger Black Ghost.

Dodge Fires Up Ordering for Challenger SRT Demon 170 - World's Fastest, Quickest and Most Powerful Muscle Car Ever Produced

Retrieved on: 
Monday, March 27, 2023

Available dealer allocations for the new 2023 Dodge Challenger SRT Demon 170 can be viewed via the Dodge Horsepower Locator .

Key Points: 
  • Available dealer allocations for the new 2023 Dodge Challenger SRT Demon 170 can be viewed via the Dodge Horsepower Locator .
  • The Dodge Horsepower Locator online tool helps Dodge Brotherhood of Muscle members make the "Last Call" and locate the Dodge Challenger or Charger model of their choice, ranging from an entry level SXT model to the ultimate-performance Challenger SRT Demon 170.
  • The 2023 Dodge Challenger SRT Demon 170 will be available at a manufacturer's suggested retail price (MSRP) of $96,666 (excluding destination and fees).
  • Six Dodge "Last Call" models were previously introduced: the Dodge Challenger Shakedown, Dodge Charger Super Bee, Dodge Challenger and Charger Scat Pack Swinger, Dodge Charger King Daytona and Dodge Challenger Black Ghost.

Dodge Last Call Powered by Roadkill Nights Vegas Hosts Debut of 1,025-horsepower Dodge Challenger SRT Demon 170

Retrieved on: 
Friday, March 24, 2023

A replay of the Dodge Challenger SRT Demon 170 reveal, as well as event highlights from Dodge Last Call Powered by Roadkill Nights Vegas event, is available for viewing at DodgeGarage.com .

Key Points: 
  • A replay of the Dodge Challenger SRT Demon 170 reveal, as well as event highlights from Dodge Last Call Powered by Roadkill Nights Vegas event, is available for viewing at DodgeGarage.com .
  • Dodge also announced during the "pre-game" prior to the Demon 170 reveal that Direct Connection stage kits for the modern-era Dodge Challenger are now available for purchase at DCPerformance.com .
  • The Dodge Last Call Powered by Roadkill Nights Vegas event featured drag racing on The Strip at Las Vegas Motor Speedway in a variety of categories, including Small Tire, Big Tire and Fastest Dodge.
  • Dodge Last Call Powered by Roadkill Nights Vegas: By The Numbers
    For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge.