Choice Hotels' Emerging Markets Team Awards Agreement to Develop an Ascend Hotel Collection Property
Retrieved on:
Wednesday, January 11, 2023
ROCKVILLE, Md., Jan.11, 2023 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE:CHH) has finalized an agreement with The Brittano Group, Inc. to develop a new member of the Ascend Hotel Collection in South Boston, Virginia: The Rook Hotels. This agreement marks the first Ascend hotel awarded through the company's emerging markets franchise development program in 2022, as Choice advances its longstanding commitment to increase diversity across the hospitality industry.
Key Points:
- (NYSE:CHH) has finalized an agreement with The Brittano Group, Inc. to develop a new member of the Ascend Hotel Collection in South Boston, Virginia: The Rook Hotels.
- This agreement marks the first Ascend hotel awarded through the company's emerging markets franchise development program in 2022, as Choice advances its longstanding commitment to increase diversity across the hospitality industry.
- As a part of the Ascend Hotel Collection by Choice Hotels, guests can participate in the award-winning Choice Privileges loyalty program.
- Membership with the Ascend Hotel Collection enables distinctive, independent properties to gain a global presence while maintaining their local charm.