Two Roads Brewing Co. Takes CPG Mindset to Fuel Next Decade of Growth, Marked by Portfolio-Wide Packaging Refresh and Bespoke Approach to Innovation
Retrieved on:
Wednesday, January 11, 2023
STRATFORD, Conn., Jan. 11, 2023 /PRNewswire/ -- True to its name, Two Roads Brewing Co. became Connecticut's biggest craft brewer by taking its own, less-traveled path, always focused on delighting its fans while never resting on its laurels. That same ethos holds today, as the brewer embarks on its second decade with a more honed-in strategic approach to its business, its overall look, its brands, and its award-winning innovation.
Key Points:
- That same ethos holds today, as the brewer embarks on its second decade with a more honed-in strategic approach to its business, its overall look, its brands, and its award-winning innovation.
- The most visible evidence, unveiled today, comes in Two Roads' first-ever, portfolio-wide packaging refresh – one that speaks to a more consumer packaged goods (CPG)-oriented approach to the brewer's brand, shelf presence and marketing support.
- The brewery's evolution to a CPG mindset has it relying more on data to drive its business, marketing, and sales strategies.
- Each initiative emerged from the Markowski-run Area Two Experimental Brewing facility, which will continue to fuel smart innovation to delight evolving tastes.